Build Your Salon With Phil Jackson

Welcome, and today we’re talking all about how we can use Facebook advertising as an effective tool to help us recruit into our Salons. What I’ve put together today you can use as a checklist next time you’re doing Facebook advertising for recruitment or a trouble shooting list to see where you went wrong last time. Market - this is your audience in Facebook terms, first thing though you do realise you’re going to pay for this right? I still think Facebook advertising is a cost effective way of reaching your audience. How do we reach the audience with Facebook? You have to know who you’re talking to and also use your Facebook advertising tool called interests and behaviours, so that you identify your target market by the things that they’re interested in. I do limit my adverts geographically, but don’t limit yourself too far and don’t narrow your search to far geographically. Don’t limit it by age, keep it broad as far as age limit is concerned, focus on the interests and behaviours instead. Now the message: