Build Your Salon With Phil Jackson

I've had a rough week.  My salon website was hacked.  So of course step 1 is to have a nose around - see what everyone else is doing.  I've been shocked! So many salon owners are neglecting their websites.  I know we're all getting so much from social media, but I think this is shortsighted. Take a look at your own website and bear in mind my 5 key points . . .

OK, I probably don't mean 'steal'. Borrow, take inspiration from, whatever you want to call it. Taking ideas from other businesses can be a shortcut to increasing your salon's success. In this episode, I give you a few ideas on what may be better places to look for that inspiration.

I've had a salon membership scheme in my own salon for nearly four years. I've been helping other salon owners with their own schemes too because I truly believe they make great business sense. You can find out more about the Salon Membership Masterplan here: http://bit.ly/2rUS2dY http://facebook.com/buildyoursalon http://twitter.com/buildyoursalon http://instagram.com/philjacksonuk

Salon life is TOUGH - but I think a lot of salon owners and salon managers are making life a lot tougher for themselves by being pushed away from the strategy they have carefully crafted. I'm all for being flexible in business, but I think these salons are being swayed too easily - sometimes by just one or two clients. My first EVER live event is 17th September in London. Book here! https://yourdigitalsalon.eventbrite.co.uk http://facebook.com/buildyoursalon http://twitter.com/buildyoursalon http://instagram.com/philjacksonuk

How can you expect to enjoy long-term salon success if you're not paying yourself properly? Disclaimer: I do not make any guarantees about your ability to get results or earn any money with my ideas, information, tools or strategies. I do not offer any legal, medical, tax or other professional advice. Do not make any decisions based on any information presented in this broadcast without understanding that making any change in your business or personal life is accompanied by the risk of hardship or significant losses. Seek advice from trusted, qualified professionals before attempting any lifestyle change or business or financial endeavour. Check with your indemnified professional advisor before acting on this or any information. Continuing with this broadcast indicates your agreement that you will not to attempt to hold us liable for your decisions, actions or results, at any time, under any circumstance. Find our more about the "Get Paid Properly" programme here: http://bit.ly/2n1O8O4 My live event details a

Hello and welcome, today we’re going to tear apart your sales technique and put it back together hopefully in a way which is going to help you improve your results for yourself and your Salon. I am happy to point out some areas where I see Salon Managers and Owners going wrong. The first part of this video is brilliant content for you and your team as well. We’re going to talk about a better way to sell when we’re in the Salon. The second part of the video is how we apply that when we’re selling our business, services, product, anything online and ourselves and I don’t see us carrying through those sales techniques in a very effective way. There are fundamentally three ways that you can sell a product or service to a customer. The first way is to sell a product or service on its features. Let’s say I’m going to sell you this product, which is called Quick Blow-dry and Quick Blow-dry has extract of water mint in there, is paraben free and it’s only Thirteen Pounds Fifty a bottle. What I’ve done there is descri

The free cheat sheet is here: http://bit.ly/2kbMoRQ Hello and welcome, and it’s that time of the year again. I thought it was good timing for me to share what I think is the one most important measure for measuring the success of a member of your team. The one measure that I’m going to share with you today that I think is vital, is called utilisation. Essentially how busy one member of your team is. Some Salon coaches around the world, will say that the average bill is the most important measure, and I don’t think that’s correct. We’ve had turn our marketing into a machine for a successful Salon, and that involves running promotions, discounts or a loyalty programme. So, average bill will look a little bit more negative, utilisation will show us how busy somebody is. The other measure is the amount of money they’re putting in the till. Your service total or your service and retail total, isn’t necessarily a great measure of how brilliant a Stylist or Therapist is. The other problem with using service and reta

That sense of entitlement - you know: the one we judge others on so harshly. When we call them lazy, unambitious, disloyal, irresponsible. Sometimes we just need a mirror. Falling into a sense of entitlement is easier than you think, spreads like a virus and is poisonous to your success.

Poor old Molly Malone. Dragging her wheelbarrow around Dublin and shouting herself hoarse, only to die with a fever. Is she remembered for her shellfish entrepreneurial skills? Nope. She's commemorated with a saucy statue and is known locally as The Tart with the Cart. I was laid up in Dublin with tonsillitis this week. Possibly the most sober tourist the city has ever seen. Luckily the accompanying fever never carried me away, but I got to thinking: what do I need to so to get my own (hopefully less immodest) statue? What do I want to be remembered for? Whatever it is, you have to go the whole distance to be cast in bronze, I reckon. Poor Molly could have given up at any time (the cobbles in Dublin are brutal) so I'll let her be my inspiration. Apologies for the sound quality in this week's podcast. My voice is not at full ranting speed!

Get MORE from your salon accountant by Phil Jackson from BuildYourSalon.com

I’m going to start today with a little bit of a marketing lesson for you, and it’s going to sound obvious, but bear with me, there is a message which is relevant to recruitment in the Salon Industry coming up very soon. The message that I have for you around marketing is that the less work you need to do, the more likely your marketing is to be effective. So, there are industries which are hard work to market; the not obvious industries, and then the obvious industries. Let me explain the distinction, if your hair has grown to long most people will choose some form of Hair Salon or a home hairdresser to get that sorted. It’s an easy industry because the customer has already made the connection with the kind of service they want to receive. If, however you are a business coach and somebody is struggling with their business, they don’t necessarily go to a coach. So, it’s a not obvious business, so it’s a lot harder to market because firstly you must persuade the customer that that’s the route they should go dow

40. The ONLY opinion that matters is from your customer by Phil Jackson from BuildYourSalon.com

Hello and Welcome, and today I’m here to tell you that you need to concentrate on building your networks. Now networking can come across as slightly intimidating, particularly if you’re in the Hair and Beauty Industry, we seem to have a small confidence crisis. I’ve done lots of networking over the last few years, once you get past the very detail of what we do, we all have the same problems. I think there are three ways we should be building our networks for three very different reasons: We need to be building our Industry network. I’m always amazed whenever I go to an Industry event, of how few people actually put themselves out there and talk to other Salon Owners and Managers. It is reassuring to know that we’re all facing the same difficulties so get out there, find who you can rely on when times are hard. Our professional networks. It’s time to understand a little bit about what’s going on in the greater world of commerce. An important part of this can be networking events. Business networking is about

YOUR COPY of my book - pay SHIPPING ONLY here: https://buildyoursalon.uk/salon-innovation/ Hello and Welcome, and today I’m going to start with an apology because this is a subject that I’m really passionate about and I get really, really frustrated about and I’m talking about change in our Industry, and I think as an Industry we are really bad at bringing about and steering change. If you strip out all of the change that’s been imposed on us the way that we do business as Hair and Beauty Professionals has actually changed very little over the years. I think we’re missing out, we’re not steering the change so it happens to us. We can wait for changes to happen and react to them as best we can or we can steer the change. It’s time for us to take the reins. This is something that I talk about, because I think it’s the very survival of our Industry that is at stake here. So how do we go about implementing change in our businesses? Well the first thing to do is to recognise the change that’s going on around you.

Today I want us to learn the hard lessons from some people that have struggled to sell their Salon business. For lots of us it’s part of our long term goal to be able to put the Salon up for sale and retire on the proceeds or get the Salon to the stage where it’s running itself, and live of the profits for the rest of our dotage. What we need to understand is exactly what people are buying when they buy your business. Multiple of profit or a multiple of your turnover - that doesn’t really ring true, unless there’s lots of things in place to support that price. Our team - well unfortunately it’s illegal in most cases to tie your team to a business that they don’t want to work in. Your database - if you’ve got an up to date, current database, secure with excellent and complete details for your clientele, that can add some value to your business. So if you want to build a business what are you going to build? Systems - this is how you get to stay away from your Salon and still make money, and it’s also how you h

How do you feel when you think about your Salon and your Salon team, when you think about your week ahead? Are you excited and motivated, or is there a part of you which is a little bit fearful, or anxious about the week ahead? I’ve had my own Salon for fifteen years now, and on three separate occasions I have been guilty of allowing my team to hold me hostage. There are some warning signs if you get into the stage of what I call the more, more, more decease then you are probably being held hostage by that member of the team. You need to be very careful about how much you give that member of the team. Also if you’re finding that there are members of your team that just aren’t carrying out your instructions then they’re chancing their arm. What they’re saying to you in a very unsubtle way is that they believe you won’t take measures if they’re not carrying out services how you’ve asked them to. Now I need you to be brave if this is happening to you, the situation has to be sorted straight away, and we’re going

Hello and Welcome. Do you ever get frustrated with the relationship that you have with your suppliers, manufacturers and their representatives when they come into your Salon. I think it’s an under-utilised relationship and they could be adding value to a lot of businesses in a lot of different ways. So let’s get stuck in, five ways your rep could be helping you more: Free training – if a rep comes in and they have a new product that they would like you to stock, I always ask the rep to come into our team meeting and explain the product features, the benefits and the best way to sell that product through to your customers. Promotions – train your rep, what you want is a phone call, Facetime or a Skype conversation with that rep, the day or the day after they hear about that cycle of promotions. Stock control – get your reps to help with stock control. At the beginning of a supplier relationship, they will know the products that are easiest to sell; they will know the ones where you might need to stock an extra

Hello and welcome, actually this week it’s Hola y bienvenido because I’m speaking to you today, very early in the morning before it gets too hot, on my roof terrace in my new house in Spain. This week my message to you is that I’d like you to slow down, take a bit more time. I’ve seen a very distressing trend in Salons over the last few years and we’re getting addicted to express services, we’re getting addicted to these little nuggets of service that we’re passing onto clients at a very low cost, and banging them out at a very rapid rate. Now I’m not suggesting that we get rid of all express services, they are what I see as a profit maximizer, so they’re an add-on; they’re a filling for those little gaps that you get during your day in your column. They shouldn’t be something that we rely on day in and day out and this is what’s happening. So I want you to ask yourself when you’re doing an express service, is this the very best job that you could do for that client? If she’s having an express service, have y

33. Could YOU be the reason your salon isn't more successful? by Phil Jackson from BuildYourSalon.com

For more help and info, go to buildyoursalon.com Hello and Welcome. Today we’re talking about Salon Memberships. If you’ve ever struggled with cash flow in your Salon, or to stand out from your competition locally, I think Memberships could be really helpful for you. So what I’ve got for you today is five pointers to set you on the right track: Pricing - What I can tell you is that from the customer’s point of view there needs to be a financial incentive. They’re going to need some kind of discount, but it doesn’t need to be as big a discount as you think. There is a certain amount of value that you can build in by making it feel like a club, like something slightly more exclusive that has value to it, so you don’t need to discount quite so much. A small element of your clientele will pay because it’s a predictable stream for them; it’s a lot easier for them to budget if they’re on a predictable monthly outcome. Tiered plans - Now if you’re only offering Membership in one form, I’m afraid you missed the point