It's No Secret With Dr T.

Nicole Baldinu resides in Sydney, Australia and is the co-founder of Webinar Ninja and the $100 MBA Show with her husband, Omar Zenhom. But before all the excitement of an entrepreneurs life, Nicole was a high school and university teacher and she learnt how to turn her failures into success by identity what her real strengths were.  In this episode we discuss: Why Nicole prefers to be behind the camera Working with her husband How they created $100 MBA Repurposing content Podcast failures and learnings Becoming the best podcast on iTunes in 2014 Brand alignment Pitfalls when you don't stay on brand Identifying your weaknesses Playing to your strengths Good preparation  Developing team culture The development of Webinar Ninja Developing remote teams  You Will Get Better You need to go with your strengths and change if things are not working as they should. Don't be afraid to make the change, especially when you know it is necessary. The first time you do anything it is fearful and it doesn't always work, bu

This podcast was recorded in Powell River, which is a small mill town in British Columbia, Canada. Yesterday I spoke at their Chamber of Commerce monthly luncheon and it got me thinking about looking for and creating your own opportunities. What do I mean by this? Pretty much don’t sit back and wait for opportunities to come to you because it could be a long wait and may never come. And I must admit, I have been guilty of this in the past. BUT, about 6-months ago I was planning a family holiday to Vancouver, Powell River and Phoenix for a conference I attend every October, before heading back home. Chamber of Commerce   Soon after locking in our dates, I saw an ad in our local newspaper, the Cairns Post, about an upcoming Chamber of Commerce luncheon and the guest speaker was from out of town. When I saw at the topic I immediately thought, 'I could have spoken about about that', and I know about ten other people in Cairns that were quite capable and qualified to speak on the same subject. Anyway, after seeing

Eric Hunley is a Senior Business Systems Analyst in Virginia, USA and he openly admits his career choices have not always been overly exciting, even though he has authored three books and taught at the University of Arizona.  On this podcast we discuss: Finding fulfilment outside of your daily employment Job security and benefits Difference between a job and a career Removing crutches Being open to other peoples advice Keeping your mind stimulated with outside interests Monday Morning Tip: Remove every obstacle in your path that could hinder your progress.  For example, if you decide you're going to go for a run in the morning, at 4.30am life will suck. Therefore you need to have everything already set out. You need to get changed and go outside. If you still don't feel like running, then don't.  Eric does have a very successful podcast called UNSTRUCTURED: DYNAMIC INFORMAL CONVERSATIONS. You can check it out at https://www.unstructuredpod.com If you have any questions about the podcast, please email me at 

I’ve been in Vancouver with my family for the past seven days, and I have to say that Vancouver is a pretty cool place to visit and it’s surrounded by so much natural beauty, which makes it unique. No wonder it has been named as one of the world’s most liveable cities. Anyway, yesterday we visited the Vancouver Police Museum, which I highly recommend if you’re in Vancouver, and as I was looking through the exhibits and photographs from the early 1900’s, it struck me that so many cities in the same era looked very similar. It’s hard to tell them apart. So, why am I mentioning this? It’s because regardless of how similar they all were in the early 1900’s, over the past 100 years most cities have developed a particular uniqueness or an iconic figure that separates them from each other. When you think of Stanley Park, you think Vancouver. The Golden Gate Bridge, you think San Francisco and closer to home when you see a picture of the Opera House you immediately think Sydney, Australia. And it’s the uniqueness of

Victoria Mavis lives in Munich, Germany and is a professional Magician, speaker, author and business coach. Using her vast skills of close up magic, large stage performances, illusions and mentalism, she can help small business owners see the unseen and open their minds to new opportunities.  She helps make the impossible possible in their businesses.  For more detailed show notes, please visit my website https://www.tysonfranklin.com/podcast  If you have any questions, please email me at tf@tysonfranklin.com You can connect with Victoria Mavis at https://www.victoria-mavis.com  

I attended a business seminar/workshop in Cairns many years ago and during one particular exercise, we had to write down our financial goals for the upcoming year and also all the activities we would do to make it a reality. After doing this, as instructed, the presenter started messing with our heads and made us add a zero.  Listen in to find out what happened next.  If you have any questions, please send me an email at tf@tysonfranklin.com   If You Liked This Episode You'll also like The Brain Book And lastly... I've added a new event to my Events page that you may want to check out.  Also, you can Sign up for my newsletter if you want to be kept in the loop about what I'm up to, and believe me; it's a small loop.    FREE DOWNLOADS: First 16 Pages of My Book – It’s No Secret There’s Money in Small Business. 12 Secrets to Get More People Through Your Front Door. This was written to get you thinking. 

Renee Hasseldine is based in Melbourne, Victoria and is the author of Share Your Passions. She helps entrepreneurs, coaches and thought leaders to unpack their thoughts and turn them into intellectual property using visual models. Many service-based businesses have value locked in their heads, which is invisible, but if this can be unlocked using visual models, it can communicate what they do quickly and in turn boost sales.  4-Types of Models To Create A Signature System  Success Model Educate Model Excite Model The YES Model For more detailed notes please visit my website https://www.tysonfranklin.com/podcast or email me at tf@tysonfranklin.com Renee Hasseldine can be found at https://www.shareyourpassion.com.au  

I'm sure you’ve all heard the saying ‘make hay while the sun shines’, which means making the most of your opportunities while you have the chance to do so or take advantage of favourable circumstances when the time is right. This phrase originated with English farmers in the 1500’s and a hundred or so years later extended into general life and quickly became a cliché. Situations Arise I’ve had a few situations over the past couple months that reminded me of the importance of this saying in our day-to-day lives, regardless of what you do. Situation #1: I was at a networking event, which was quite loud, meaning I was almost yelling for most of the night. This took its toll on my voice and the next day I was scheduled to do a podcast recording, and I couldn’t talk, so I had to reschedule the podcast for a few days later.   Situation #2: I went to Podcast Movement in Philadelphia in July and even though I was not talking loud, I was meeting a lot of people and talked a lot over the three day period and pretty mu

Scott Ginsberg resides in New York City and he holds the world record for wearing a name tag longer than anyone else. In fact, he his name 'Scott' tattooed on his chest. He has written 38 books, produced 9 music albums, is a TedX speaker and has a game show called Steal Scott's Ideas.  At 38 years of age, you'd have to call him an underachiever...NOT!! I met Scott Ginsberg in Cairns in 2009... For more detailed show notes please visit https://www.tysonfranklin.com/podcast  And please email me at tf@tysonfranklin.com if you have any questions. I am Currently updating my Events page. Check it out now or Sign up for my newsletter and be kept in the loop.   FREE DOWNLOADS: First 16 Pages of My Book – It’s No Secret There’s Money in Small Business. 12 Secrets to Get More People Through Your Front Door.

I’ve had a lot of podcasts guests over the past month, and we’ve talked a lot about Google rankings, getting on page one and improving your SEO, which when we say SEO we mean Google. I get quite annoyed, and my guests shared my frustrations when we hear about businesses paying an SEO company $500 to $1500 per month and not knowing exactly what they are doing for them. What Does Your SEO Company Do? And when I ask, ‘So what is your SEO company doing for you each month’, I get met with the same response. "OH, there…UM, doing some Facebook adverts and Adwords and me, and optimising my website, so it gets ranks better". Okay, so which parts of the website are they optimising? "The parts that were not ranking". What the!!! Page One Estie Rand from Episode 54, said it best – If you’re not on page one, there’s no point, and if you're on page one for something no one is looking for, then it means nothing as well. If you’re using an SEO company, they should be able to tell and show you exactly what they are doing and

Adam Franklin is the co-author of Web Marketing That Works, an Amazon #1 Best Seller and he is an expert when it comes to Linkedin, using video and getting the most out of your social media marketing. He is an expert in content creation, and in 2015 his blog was Australia's #1 business blog, so he knows what works and what does not. Adam also is a partner at Bluewire Media.  Many of the social media platforms have become more significant than everyone initially anticipated, and over the past decade they have evolved and changed, and things that worked a few years ago are no longer working.   For detailed show notes please visit https://www.tysonfranklin.com/news/podcast/1656-why-linkedin-rules-over-other-social-media If you have any questions about this podcast or associated notes, please send me an email at tf@tysonfranklin.com To get in touch with Adam Franklin You can visit his website: BLUEWIRE Media  Adam's FREE GIFT:- 33 Free Marketing Templates  Other Cool Stuff:  Here's the link to the Cheap Lapel Mic

These days there seems to be so much focus on social media, which is why every second person you meet at a networking event is a social media marketing expert. Now don't get me wrong, I agree social media is important, but I still think there is room for old-school traditional marketing. And the newspaper is one of those old-school marketing mediums that I believe still has some benefits and still works if it is used correctly.  Listen to this episode to understand why.  And please email me at tf@tysonfranklin.com if you have any questions...or doubts that I'm right.  My Website: https://www.tysonfranklin.com  

Whether you're a Podiatrist making orthotics, a Lawyer writing a Will, a Real Estate Agent selling a house, a Dentist or a hairdresser, we all have units of measure that are worth a particular value.  This episode is all about using these units of measure as a measuring stick towards helping you decide whether you do something or not.  If you're thinking of attending an event or using a business coach, don't look at the costs in dollar terms, instead look at it in unit terms.  For example, if a pair of orthotics generates $500 in revenue and you're considering going to an event that costs $1000, it only requires you to make two orthotics (2 x $500).  With flights and accommodation and time off of work, it may cost you $3000, but that's really only six pairs of orthotics, but if attending this event helps you sell six more pairs of orthotics per month, or write six more wills, or one more house sale, then you've made your money back.  But if it helps you do that same thing the next month and for the next 12-mo

Estie Rand is the founder and owner of Strand Consulting, an LA-based boutique consultancy, this marketing maven have hacked the code to closing 5-figure deals using social media. Estie gives her clients - and anyone else who's listening - a piercing clarity on where they can put their best efforts in everything from marketing to staff management. She is also the host of the popular Business Breakthrough Podcast.  To see the full show notes for this episode, please visit my website https://www.tysonfranklin.com/podcast If you have any questions please send me an email at tf@tysonfranklin.com To contact Estie Rand https://www.strandconsulting.net and https://www.estierand.com  Also, my EVENTS page is currently being updated. In late 2018 and early 2019, I will be running MARKETING, AUDIO & PODCASTING WORKSHOPS.  Sign up for my newsletter to be kept up to date as dates are organised.  FREE DOWNLOADS: First 16 Pages of My Book – It’s No Secret There’s Money in Small Business. 12 Secrets to Get More People T

Every business wants more A and B clients and less C and D clients, but how do you find them? One of the best ways is to create an internal marketing survey and ask your A and B clients some simple questions. The more you can learn about you’re A and B clients, the more you’ll also learn about where you can find them, and you can use this information in your future marketing, however, there are a few rules to follow.  Hardcopy - 90%+ I know many businesses send out electronic surveys because they’re cheaper to distribute, but the open and completion rate is low, so I’m not a huge fan. I much prefer hardcopy surveys, the ones that arrive in your letterbox. I know it sounds outdated, but I’ve used hardcopy surveys for years, and our return rate was always close to 90%+ However, a poorly constructed hardcopy survey can still fail. The concept of hardcopy survey works, I know this for a fact, but the delivery and process to follow is critical. 7 Tips Here are seven tips to remember to make sure your next internal

Dr James Fedich is the author of Secret Of A Million Dollar Practice and owns a very successful health business in New Jersey, Village Family Clinic, and he also the host of a podcast called Paths To Success with Dr J.  Fell In Love With Business Dr J. has always been a fan of marketing and business seminars, and he made sure he mixed these in with his Chiropractic conferences to keep life interesting. As he fell in love with the business process, his clinic grew out of this passion for clinical care.  His business has grown 15-20% every year because he has always put in a lot of effort behind the scenes that others do not see.  "It's not about the practice growing, it's about you growing as a manager and leader." You need to become the million dollar business owner before you have a million dollar business.  Beware Of Fake Guru's  Dr J. wrote his book because he was regularly approached at Chiropractic conferences about how he built his business, so writing the book was his way to help more people faster,

Today I want to talk about using audio, or more importantly, using audio to grow your business and your brand. The notes below are an overview of a presentation I did, ‘How To Use Audio In Your Business To Increase Sales & Make More Money.  This presentation will be available on video shortly ON MY WEBSITE.  In my presentation, I discussed multiple ways you can use audio to: Attract more new clients, and specifically the type of clients you want Increase your referrals, both professional and non-professional Share information about your new products and services Build and expand your personal and business brand Set yourself up as an expert Educate your existing clients. How often are your instructions forgotten? Develop long-lasting relationships  Stand out from your competitors who do not use audio effectively Ignite an emotion using royalty free music Train your team Reduce training time Captures thoughts and ideas of key personnel in case they leave Develop valuable IP for your business, making your b

Sam Kennis is a co-owner of the Three Wolves whisky bar in Cairns. This business far exceeded his expectations, which sparked the idea of Gin Social, Flamingos Tiki Bar and Bay Road Brewery. But Sam is not finished, he has a goal of owning 20 businesses by the time he is 50 years of age and the way he's going I don't think it will be a problem. The Key: Understanding your business numbers and knowing when it's the right time to expand.  FOR MORE DETAILED NOTES, PLEASE VISIT MY WEBSITE: https://www.tysonfranklin.com/podcast  FREE DOWNLOADS: First 16 Pages of My Book – It’s No Secret There’s Money in Small Business. 12 Secrets to Get More People Through Your Front Door.

Dr Chris Zaino started his career as an Exercise Physiologist in 1998 and in the same year, he won Mr America. He then became a celebrity trainer for the cast of Xena Warrior Princess & Hercules television series. Life was looking rosy, and then suddenly he was struck down by a significant health problem and in a matter of 4-months went from 230lbs down to 158 lbs.  Anti-Chiropractic to Raving Fan He tried everything modern medicine had to offer with no success and he was facing major, life-changing surgery until a teacher from his old high school recommended he see a Chiropractor. As expected he was sceptical, however, the treatment plan was successful, so much so that he went back to university and became a Chiropractor himself, and eventually established one of the largest wellness centres in the world seeing over 2500 patients per week. The key to his success was NEVER GIVING UP and in 2016 he went on the win, Mr Universe. "When you're going through the toughest times keep your ears and eyes open to p

When I owned my podiatry business in Cairns, I decided I was going to open a second location in Mackay, which was approximately 800 kilometres away. The reason I chose this location was that I wanted to determine if my business in Cairns was successful because I had developed great business systems and marketing strategies, or was it because of my reputation as a podiatrist.  Used My Time Wisely I'm pleased to say the business was a roaring success and it proved that my systems and marketing strategies were right, but one thing I learnt when I set up this business was about creating a buzz before the door opening on day one.  Because Mackay was 800 kilometres away, I would stay for two or three days each trip. There was not a lot I could do during the construction phase, so I decided to use my time wisely by visiting local professional referrers and local business operators (coffee shops, florists, shoe stores, etc.) I also talked with each tradesperson about the new business.  Creating The Buzz Without knowi