It's No Secret With Dr T.

Patrick McFadden is the owner of Indispensable Marketing, and he agreed to come back for a second podcast stint to talk about a concept called RISE & GRIND: It's what we need to do in the hours your awake. And to get the most out of rise and grind, you need to be focused.  Regardless of the industry, Podiatry & Allied Health, Finance, or Hospitality, everyone needs to grind to get the most out of their day, and Patrick McFadden will explain precisely what you need to do.  More detailed show notes can be found on my website https://www.tysonfranklin.com/podcast FREE DOWNLOADS: First 16 Pages of My Book – It’s No Secret There’s Money in Small Business. 12 Secrets to Get More People Through Your Front Door.

Today I wanted to discuss the Butterfly Effect, which is the phenomenon whereby a minute localised change in a complex system can have large effects elsewhere. Your business is a complex system, and every member of your team needs to understand how their actions can impact other team members, your clients and the long-term success of the business.  Regardless of the type of industry, the actions of your team can have both positive and negative results.   If you have any questions about this episode please email me tf@tysonfranklin.com FREE DOWNLOADS: First 16 Pages of My Book – It’s No Secret There’s Money in Small Business.    

BONUS EPISODE: Recorded at Podcast Movement 2018 in Philadelphia at the TalkShoe podcast booth.  Today I am joined by Dave Frees, and we discuss Force Multipliers, which is a refers to a factor or a combination of factors that dramatically increases (hence "multiplies") the effectiveness of an item or group. In the military, force multipliers give troops the ability to do far more and to be more effective against an enemy than without it; however, the same principles apply to business.  For example, a business with no CRM program will not be as effective as a business with a good CRM program, but to take it one step further, a good CRM program combined with good training will make it even more effective.  Dave Frees explains this concept in far more detail and gives many examples throughout this episode.  If you enjoyed this episode you'll also enjoy Episode #2: Communication, Persuasion & Influence with Dave Frees.   Dave Frees MASTER CLASS - CAIRNS  On the 17th of August 2018, Dave M. Frees will be run

Patrick McFadden is the owner of Indispensable Marketing and today we discuss the importance of effective marketing and how it can make your sales process easier, or harder depending on how effective it is.  For more detailed show notes please visit the podcast page on my website https://www.tysonfranklin.com/podcast Dave Frees MASTER CLASS - CAIRNS  On the 17th of August 2018, Dave M. Frees will be running a one-day MASTER CLASS on 'Communication, Persuasion and Influence'. Bookings are NOW OPEN, and for more details, please visit https://www.tysonfranklin.com/it-s-no-secret-business-conference (Limited to 50 attendees)   I will be the MC for the day and also be doing a presentation 'How To Use Audio In Your Business To Increase Sales And Make More Money'.  FREE DOWNLOADS: First 16 Pages of My Book – It’s No Secret There’s Money in Small Business. 12 Secrets to Get More People Through Your Front Door.

This is an area I do a lot of coaching around and it's something that most businesses overlook until a disaster occurs. Every business needs to create a DISASTER FOLDER, a place where you store all the steps required to quickly get your business back on track when something goes wrong.  Why Do You Need It? It's a great training tool for new team members It reminds existing team members how processes work and what needs to be done when problems occur It takes stress off the business owner and allows them to have a holiday in peace.  On this episode, I discuss equipment, plumbing, electrical, and computer & email problems, but also what happens when a key member of your team fails to show up for work and you have a busy day booked already with patients and clients.  Having a disaster folder will help get your business back on track faster and stop your business from losing money.  What I talk about in this episode only scratches the surface, so please email me if you have any questions at tf@tysonfranklin

In 2015 Calvin Wayman threw in his cushy, safe job and decided to become an entrepreneur. He also decided he would document his journey from being in debt to becoming a self-made millionaire because too often we only ever see the end product of success, not the steps that took place to get them there. But before he even could even begin he had to overcome the mental shackles that came with growing up in a family with one father, four mothers and dozens of brothers and sisters. Calvin grew up in a polygamy family, and he was the first person in his family to get a college education. So the thought of ever being wealthy and financially free was not something that came easily to both Calvin and his wife.  What Do Succesful People Have In Common? If you look at Oprah, Gary Vaynerchuk, Steve Jobs, Jim Carey and Michael Jordan, they all have one thing in common. There's little to no content before their rise to the top.  Stories told after the fact lose a lot in translation.  All successful people have a vision of

My background is podiatry and just like a lot of other service-based business in the health and finance industries, what we offer, or should I say what we sell, because that’s exactly what we do, cannot be seen, it is basically invisible. Now I know podiatrists, dentists, physiotherapists do sell some product, like strapping tape, dental floss and knee & back braces, but before a patient or client to even know you have these products available, they need to make a decision to see you first. More detailed notes are available at my website tysonfranklin.com/podcast If you have any questions about this podcast/blog, please email me tf@tysonfranklin.com    It's Almost A SELLOUT Dave Frees MASTER CLASS - CAIRNS  On the 17th of August 2018, Dave M. Frees will be running a one-day MASTER CLASS on 'Communication, Persuasion and Influence'. Bookings are NOW OPEN and for more details, please visit https://www.tysonfranklin.com/it-s-no-secret-business-conference (Limited to 50 attendees)   I will be the MC for the d

Gerlinda Stella is a Personal Stylist based in Cairns, Australia and she has travelled extensively through the United States, Europe and Asia, and she knows all the rules when it comes to style, but she also knows when to break the rules.  Today we discuss: Why people that look the part get more promotions. People notice it when you put in an effort Style depends on lifestyle Colours that work best Body Shapes Your personality and choice of clothing  Personal Uniqueness  Men & Women have different buying habits Corporate clothing  Items that stand out at networking events Personal versus professional styling Budgeting for your image Keeping the wardrobe refreshed Does my butt look big in this? How your mood plays a part in your style choice Dress for 'me' Magnetism and charisma When men need clean shoes Monday Morning Tip: Go home, look in your wardrobe and pull out a piece of clothing you absolutely love and wear it. Don't leave it for a special occasion. If you look in your wardrobe and you can't find

Today I am joined by Chris Desmond, who was my guest on Episode #7: The Uncomfort Zone, and we discuss how do you decide which ideas to pursue, which can be quite difficult as an entrepreneur and small business owner. For more detailed notes please visit https://www.tysonfranklin.com/podcast   Dave Frees Master Class - Cairns  On the 17th of August 2018. Dave Frees will be running a one-day Master Class on 'Communication, Persuasion and Influence'. Bookings are NOW OPEN, and for more details, please visit my EVENTS page. (Limited to 50 attendees)   I will be the MC for the day and also be doing a presentation 'How To Use Audio In Your Business To Increase Sales And Make More Money'.  FREE DOWNLOADS: First 16 Pages of My Book – It’s No Secret There’s Money in Small Business. 12 Secrets to Get More People Through Your Front Door.

Daniel Gefen lives in Israel and is the author of a book titled The Self-Help Addict and today we talk about what makes some people successful and others not so successful. You cannot continue to consume content without creating content. You cannot just be a buyer without also being a seller, and unfortunately, 90+% of the world are reactive and not proactive.  Today we discuss: Content creation and perfection Why justing hitting the button and taking action makes sense. What have you got to lose? You cannot wait for perfection Three Types of People - Lovers, Haters and Vanilla. Don't be scared of feedback, Donald Trump doesn't.  The difference between Tony Robbins and the person in the crowd Self Doubt, Procrastination and indecision create a cycle of self-help addiction Stop, Pause & Take Action, especially when you're emotionally charged and in the heat of the moment Making friends with your fears.  For more detailed notes from this particular episode, please visit my website tysonfranklin.com To con

The aim of having an induction system is to ensure that first-time users of your business are greeted correctly and consistently when they arrive, and the key is consistency. Depending on your industry you may use client, patient or customer. The terminology may be different, but the principles are the same.  When a client arrives at our business, it is essential to acknowledge them immediately. It doesn’t matter how busy everyone is; it’s not difficult to give someone a simple smile to recognise his or her presence. There’s nothing worse than arriving somewhere, and the person at the front counter continues to talk on the telephone and does not acknowledge your existence. When you’re left hanging, sixty seconds can seem like an eternity. I get annoyed when I’m ignored and treated poorly.  What message do you want your clients to receive when they arrive at your business? Your client induction system is more than just a greeting. If it were just about greeting a client, it would be called your client greet

Denise Griffitts is known as your Nerd In Stilletto's and today we talk about Virtual Assistants and Online Business Managers, and how they should be your partner in success, not just a person that does a few daily tasks for you.  You wouldn't hire a receptionist or office manager without first screening them, and training them, and this is how you should approach using the services of a VA.   For more detailed notes from this particular episode, please visit my website tysonfranklin.com And don't forget to visit Denise's website: Your Office On The Web FREE DOWNLOADS: First 16 Pages of My Book – It’s No Secret There’s Money in Small Business. 12 Secrets to Get More People Through Your Front Door. Please email me at tf@tysonfranklin.com if you have any questions about this episode.  It's No Secret Business Conference  On the 17th and 18th of August 2018. I will be holding a 2-Day It's No Secret Business Conference in Cairns and this year's theme is 'Communication, Persuasion and Influence'. My Keynote Speake

Focusing on attracting new people into your business is essential, but don't forget about the people you already have in your database, they need to be nurtured.   You need to have a well-developed retention process/strategy, otherwise, your business is like a bucket full of holes, and no matter how much water you pour in, just as much water flows through the holes and is lost.  This happens in many small businesses, which is why they 'must' keep attracting new people into their business. Your goal is to patch up these holes before they become rusty, or too big to fix.      What's the point of doing all the hard work to make someone aware of the services you offer, only to see them leave your business and end up with your competitors?   It’s important to understand the lifetime value of an average patient/client/customer. If you just focus on the immediate sale and not the long-term value, you're leaving a lot of money on the table.  The longer someone stays with your business, the more they will spend with y

If you're a fan of Australia's Shark Tank you'll know exactly who Glen Richards is, but do you know his story, and how he went from an outback kid growing up on a property in Western Queensland, to listing Greencross Vets on the Australian Stock Exchange?  He is a country boy at heart and as Glen put it, there's no room for arrogance or ego if you want to be a success in business.  Today Glen and I talk about: How his first business plan was developed on the Trans Siberian Train trip out of Moscow, with a group of Ukranian businessmen, drinking vodka for a full week.  How his initial business plan morphed from a single veterinarian practice in Townsville to a network of vet hospitals across Australia.  Masterminding and brainstorming with like-minded business people.   Benchmarking Listing on the ASX and why they didn't wait until everything was perfect.   Why it's impossible to know it all and why you need to know when and who to bring into your business. If you start to think you know it all, you're in tro

Even though I think every marketing pillar should be used in one way or another, regardless of the business type, this marketing pillar is number one and trumps all others.  Today I cover: Websites Google Analytics Collecting Emails Blogs Video Content  Social Media Audio The Mothership For more detailed notes please visit https://www.tysonfranklin.com/news/podcast/1527-marketing-pillar-6-online-marketing Did you listen to: Marketing Pillar One - Professional Referrers Marketing Pillar Two - Non-Professional Referrers  Marketing Pillar Three - Internal Marketing  Marketing Pillar Four - External Marketing  Marketing Pillar Five - Verbal Marketing  It's No Secret Business Conference  On the 17th and 18th of August 2018. I will be holding a 2-Day It's No Secret Business Conference in Cairns and this year's theme is 'Communication, Persuasion and Influence'. My Keynote Speaker is David M Frees from Pennsylvania, who was also my guest on Podcast Episode 2. Bookings are NOW OPEN, and for more details, pleas

Ben August and Jamie Baker run a software company in Cairns called MASSBLOCK and they're currently developing tools and apps to help people manage their cryptocurrency investments. I personally knew nothing about cryptocurrencies and was totally unaware how big the crypto world was and how big it's going to become, and the ramifications it will have on our future lives.  GOOD NEWS: After talking with Ben and Janes I feel I'm now a lot wiser about the crypto world and you will be as well after listening to this podcast episode.  Today we talk about: * Different types of Cryptocurrencies and why Bitcoin is the most famous.  * Blockchains, Digital Wallets and underlying tech * Why cryptocurrencies are still in its infancy * Charlatans in the industry - at present, it is like the wild wild west.  * If you're thinking of investing in cryptocurrencies now, or in the future, do your research and don't rush in.  Ben & Jamie's website: https://massblock.io/ Facebook: https://www.facebook.com/massblock.io/ Nuggets

I look at verbal marketing as any form of marketing that involves you opening your mouth and communicating with others. If you're one of those people that get nervous meeting people for the first time or talking in front of crowds, don’t be concerned – it’s normal, and you’re not alone, it is a common fear. Mark Twain said, “There are only two types of speakers in the world. The nervous and the liars.” On this podcast, I will discuss the four most common forms of verbal marketing, which are: 1. Business Lunches & Networking Events 2. Public Speaking Opportunities 3. Trade Shows & Expos 4. The Elevator Speech Visit my website https://www.tysonfranklin.com/news for more detailed notes or email me at tf@tysonfranklin.com if you have any questions.  Did you listen to: Marketing Pillar One - Professional Referrers Marketing Pillar Two - Non-Professional Referrers  Marketing Pillar Three - Internal Marketing  Marketing Pillar Four - External Marketing  It's No Secret Business Conference  On the 17th and

'Super Joe' Pardo a business consultant based in Philadelphia. He is the author of four books, and he helps business owners build their business for their lifestyles, not the other way around, and today we talk about his latest book SALES WON'T SAVE YOUR BUSINESS and how this concept can be applied to your business and lifestyle. Joe has a mission to bring the SUPER out in everyone.  For more detailed notes from this particular episode, please visit my website tysonfranklin.com And don't forget to visit Super Joes website superjoepardo.com  FREE DOWNLOADS: First 16 Pages of My Book – It’s No Secret There’s Money in Small Business. 12 Secrets to Get More People Through Your Front Door.

External marketing encompasses everything you do to attract new clients to your business. As the business owner, you need to be promoting your business from the time you wake up until the time you go to sleep. You need to always in marketing mode. Here are 8 External Marketing ideas, which I believe are still useful today, and one I'm not so sure about: 1. Work Shirts 2. Newspaper 3. Magazines 4. Media Releases  5. Editorials 6. Television 7. Radio  8. Sponsorship Depending on your target market, hardcopy telephone directories may still have some use, even though I have not used one, or advertised in one for many years.  If you have any questions about external marketing, please email me at tf@tysonfranklin.com.  Did you listen to: Marketing Pillar One - Professional Referrers Marketing Pillar Two - Non-Professional Referrers  Marketing Pillar Three - Internal Marketing  It's No Secret Business Conference  On the 17th and 18th of August 2018. I will be holding a 2-Day It's No Secret Business Conference in Cai

Asmar Gary is from Jacksonville, Florida, and he is one of the coolest people on the planet. In fact, Samuel L. Jackson is probably shaking in his boots. Asmar runs a company called Spirited Consulting Co. which specialises in teaching Bartenders about personal branding, but when I first heard Asmar speak about this concept I thought WOW, this information could apply to any profession or individual. When it comes to developing your personal brand you first have to follow your strengths and do a little soul-searching, and then when you find it, you need to 'go all in'. Once you define what you're good at, you need to work out who are you able to help.  Today we discuss: * Finding Your 'Spirit Animal' * Showcase Your Shift * Find Your Brand Voice * Building An Online Presence For more detailed notes visit my WEBSITE or you can email me directly at tf@tysonfranklin.com if you have any questions.  And don't forget to connect with Asmar Gary if you want to know more about Branding For Bartenders.  It's No Secret B