It's No Secret With Dr T.

When I owned my podiatry business in Cairns, I decided I was going to open a second location in Mackay, which was approximately 800 kilometres away. The reason I chose this location was that I wanted to determine if my business in Cairns was successful because I had developed great business systems and marketing strategies, or was it because of my reputation as a podiatrist.  Used My Time Wisely I'm pleased to say the business was a roaring success and it proved that my systems and marketing strategies were right, but one thing I learnt when I set up this business was about creating a buzz before the door opening on day one.  Because Mackay was 800 kilometres away, I would stay for two or three days each trip. There was not a lot I could do during the construction phase, so I decided to use my time wisely by visiting local professional referrers and local business operators (coffee shops, florists, shoe stores, etc.) I also talked with each tradesperson about the new business.  Creating The Buzz Without knowi