It's No Secret With Dr T.

Jerry Green is the Marketing Director at the Indiana Podiatry Group, which encompasses eleven podiatry businesses in Indiana, USA and treats more than 3000 patients per week.  If your business is dependant on a steady flow of new referrals, you need to consider adding a marketing director to your team, and this doesn't just apply to podiatry or the healthcare industry, every business that interacts with people face-to-face can benefit by having someone fulfil this role.  Before selling my own podiatry business in 2016, this was one of the most critical positions held, and it produced our most significant source of referrals.  After selling my business, the new owners did not see the role as necessary and did away with it, which I believe was a costly mistake.  For more detailed show notes, please visit https://www.tysonfranklin.com/podcast If you have any questions about this podcast episode or would like to know more about developing the Marketing Director position, please contact me at tf@tysonfranklin.com