It's No Secret With Dr T.

If you want to amplify your business online, you need to align your social media content with your business needs. Your content needs to be authentic to you and make sense to your audience because a confused mind will always say no. Your content has also got to be appropriate to the social media platform your using. My guest Matt Hanham is the director of a Perth based digital marketing agency Visible.  He is also the host of #Amplify Your Business podcast. On this episode we discuss: 2:20 - The Online Process - developing and finding a way to make content that makes sense to your business. It needs to add value or entertain.  4:20 - You must have the right context for the platform you're on. For example, Instagram: When they're in browse mode looking at pictures, they're not usually in the mood for buying, unless the picture captures their attention. It must be engaging.  6:40 - The importance of sharing your interest and passions on social media It must be authentic to you. It builds your brand. It must ma