It's No Secret With Dr T.

Whenever I give a presentation I usually record the audio using a lapel mic and my iPhone, so I can listen back to it later to help with future presentations, and this particular podcast episode is a recording from my visit to Powell River in October 2018 and my marketing presentation to the Powell River Chamber of Commerce.    On this episode I discuss: How to know your marketing is working  Only change your marketing message when it stops working, nit when you're bored with it.  Why 'Consistent Action Creates Consistent Results'. The power of a single message combined with a high-profit margin Helicopter marketing  Planning your marketing over 12-months and take the seasons into account. Are there high and low points throughout the year? Newspapers may be declining, but they're still worthwhile reviewing to look for local marketing opportunities Don't become a Marketing Zombie? Strategy before Tactics is like Diagnosis before Prescription Understanding your target market Reach Versus Frequency (Beware of S