Smartest Guys In Marketing

If you have the greatest book in the world, but you never stop to think about the application, the information is meaningless. Learn how to find the right books, and apply them to your life right now to train your mind to think through high-level problems and reach high-level success.This week, Chris and Taylor discuss the books that have made the greatest impact, the books they go back to over and over again, and how to choose books that will be relevant and powerful in your current situation. Some highlights from this episode:Taylor’s Favorite Book of All Time (3:28) Chris’ Favorite Book of All Time (3:48)The Best Marketing Book for Messaging (6:10) Books to Go Back To Again and Again (6:50) How to Choose Which Book to Read Next (9:40) Focusing on Your Vision (12:12) Want “Insider Access” to our Six-Figure per month Consulting Business? Sign up for Insider’s Access Monthly today.If you want access to the lessons learned building the fastest growing consulting business on the pl

Taylor opens up the floor to CK clients to ask him anything. This clip is straight from a Live Video from the ClientKit Mastermind Facebook group.Some highlights from this episode: Team Building. Taylor’s Philosophy about team -1:03 Embodying the habits you need for success - 2:28Cultivating patience for your long-term goals - 3:56Honor Your Energy Cycles and Enjoy Your Progress - 4:34  How to Be in Alignment with Doing Things out of who you are - 6:02 How to Delay Instant Gratification - 10:02 Best Tips for Becoming More Self-Aware - 13:48Want “Insider Access” to our Six-Figure per month Consulting Business? Sign up for Insider’s Access Monthly today.If you want access to the lessons learned building the fastest growing consulting business on the planet, then don’t miss your chance to become an “insider” and get our very own playbook of secrets here - http://www.trafficandfunnels.com/iamBe sure to LIKE us Facebook and join the conversation in the Smartest Guys in Marketing Faceb

The number one reason you aren’t hitting your goals is that you are not becoming the person you need to be to achieve the success you want.At Traffic and Funnels, we have a culture of constant growth. Without goals, measurable growth is impossible. If you aren’t hitting your goals, it’s time to take a look at the obstacles you need to cut from your life, and the habits you need to incorporate. Listen in on this exclusive clip from a sales team meeting, where Taylor and the team discuss the effective goal setting strategies that have been the foundation for our explosive growth. Some highlights from this episode: The number one reason people don’t hit their goals (2:21)The pursuit of goals and Normalization Tactics (4:12) The three most common things people need to look at in Growth through Removal (6:20)The anatomy of an input (9:45) Information Diet (10:15) Three categories of Growth through Addition (11:22) How the gym correlates to closing sales (11:45) The importanc

This episode was taken straight from a daily T&F sales team meeting. Taylor senses some low energy and timidity in the room and decides to take it head on and train the team in the moment.Timidity is not a sales characteristic and it's not something that you find in professionals. Think of the most successful person and ask yourself if they operate from a place of timidity. They don't. Being timid is often an indicator that you're why isn't big enough and your energy level will follow suit. If your "why" isn't all about yourself, you can reach deeper into people, you can move people differently. You have to have a "why" that's bigger than just you.Some highlights from this episode: Killing Timidity in the Team (1:20)When is Time to Up Level Your Why (3:44)Taylor's Why (4:42)Fix Your Energy (8:30)Are you tired of struggling to get paid ads to work for your business? Truth is, we’ve been there. That’s why our lead media buyer created the Traffic and Funnels Advertising Workshop.Stop wasting money on ad

Culture can make or break your company: knowing who to hire, when to let someone go, how to grow, and how to build the best team all come from building a strong foundational company culture.In this episode, Chris and Taylor share their newly written Traffic and Funnels Cultural Points at the last ELITE Event in Nashville. Learn how they control the narrative of company culture and how you can do the same in your business.Some highlights from this episode: Chris and Taylor share their “Cultural Points” (2:25)Want “Insider Access” to our Six-Figure per month Consulting Business? Sign up for Insider’s Access Monthly today.If you want access to the lessons learned building the fastest growing consulting business on the planet, then don’t miss your chance to become an “insider” and get our very own playbook of secrets here - http://www.trafficandfunnels.com/iamBe sure to LIKE us Facebook and join the conversation in the Smartest Guys in Marketing Facebook Group. See acast.com/privacy for privacy and opt-out i

When you find a place of efficiency, you’re able to achieve massive results with little effort. If that sounds impossible to you, you probably have some work to do. If you begin your day creating your to-do list, you’re already behind. In this episode, you get to sit in on a daily T&F Marketing Meeting. Chris and Taylor train the team on how to achieve maximum efficiency every single day. Learn how to achieve efficiency so your business doesn’t turn into a burn out dumpster fire. Some highlights from this episode: Measuring your efficiency level - 3:23 The cost of efficiency - 4:12 The biggest lever in marketing - 5:02Don’t improperly use your bandwidth - 6:50How to detox your brain/gut - 8:02Are you tired of struggling to get paid ads to work for your business? Truth is, we’ve been there. That’s why our lead media buyer created the Traffic and Funnels Advertising Workshop.Stop wasting money on ads that don’t work. Check out the Advertising Workshop now and get bonuses just for be

Do you feel like your business isn’t yielding results in proportion to your effort? In this episode, Taylor gives some tough love to Client Kit members, and shares the importance of “following the recipe” to gain the success we’re all pursuing. If you aren’t getting the results you want, it may be time to take a look at where you are investing your time, energy, and resources. Some highlights from this episode: Why aren’t you getting results? (3:33) You have to follow the recipe. (5:02) What makes a winner? (6:12) The recipe for success (7:55) Want “Insider Access” to our Six-Figure per month Consulting Business? Sign up for Insider’s Access Monthly today.If you want access to the lessons learned building the fastest growing consulting business on the planet, then don’t miss your chance to become an “insider” and get our very own playbook of secrets here - http://www.trafficandfunnels.com/iamBe sure to LIKE us Facebook and join the conversation in the Smartest Guys in M

Anyone can be a high performer for 15 min. It takes a different type of stature to sustain high performance consistently for a long period of time. In the land of “10x EVERYTHING,” (thanks, Grant Cardone) we implement a different approach to achieve our results. Do you know what’s more powerful than setting big goals? Setting a goal and hitting that goal. True prowess as a sales professional is all about controlling your results.On this week’s episode, Taylor discusses how to utilize projections in a way that will take your sales team, and your business, to the next level. Some highlights from this episode: Aligning projections with results (4:20) The quest to be the best - balance or mastery? (5:42) Chess, Checkers, and long term goal setting (8:35) Setting accurate projections (12:35)The purpose of projections (14:57) Projections and behavior modification (16:24)Projections are meant to reset your expectations (18:32)Want “Insider Access” to our Six-Figure per month Consulting

Every single business on the face of planet earth will encounter seasons of ebb and flow. In the midst of a slump, when the revenue isn’t coming in, it can be difficult to avoid discouragement and doubt in yourself and the viability of your business. Learn the steps you can take to manage the slump while protecting yourself and your business.On this week’s podcast, Chris and Taylor recorded live, discussing the slump and allowing listeners to ask questions about anything and everything. Some highlights from this episode: Every level has its challenges (3:30)Protecting yourself in the ebbs and flows (5:02) The key to avoiding burnout (7:49) The importance of identifying long term goals (9:30) What to do when you’re in a slump (11:02) Why you need to take time to step out of the game (13:28)How to grow your sales team (16:30) Managing risk as an entrepreneur (17:34) The importance of core values (21:08) Finding out what your market wants (23:22) Where to focus y

The goal of almost every entrepreneur is to actualize a concept, and build a business that makes a big impact. However, wasted resources can and will inhibit your ability to scale. A successful business must cycle through seasons of scaling and cutting, and they can’t happen simultaneously.  In this conference call with Traffic and Funnels ELITE clients and top level performers, Taylor discusses how to properly cycle between scaling and cutting your business to achieve sustainable growth with flexible profit margins. Some highlights from this episode: Why you cannot scale and cut simultaneously. (3:20) Deciding what cut when you are in pruning mode (4:01) Choosing worthwhile investments (5:12) Who is your competition? (5:53) The mission of T&F (7:12) Want “Insider Access” to our Six-Figure per month Consulting Business? Sign up for Insider’s Access Monthly today.If you want access to the lessons learned building the fastest growing consulting business on the pl

There was a time in Traffic and Funnels when every action was motivated by what it could do for Chris and Taylor. But they quickly learned that a selfish mindset, and the lack of a team could only get them so far. Being a Solopreneur sucks. If you reach the top of the mountain, but you’re all by yourself up there, you’ve failed. Success is all about making an impact and leaving a legacy. Agree? Disagree? Listen to the episode to learn more. Why solopreneurship sucks (2:35)Why you need to subscribe Insider’s Access (3:50) The cost of building a team (4:34) Being an entrepreneur is about the people around you (6:20)The keys to scaling a great team (6:45)Why you need to know where you want to go (7:34) How to start with the end in mind (9:36)The three types of expectations that will ruin company culture - 10:45The cost and benefits of growth (16:15)The importance of participating in the prescription you’re giving others (18:46)How to leverage your mentor to get better results (19:56)Why

How often has your weather app called for sunny skies, only to shower you with a downpour right as you walk out the door? The weather is unpredictable, and our weather apps can only show a projection of what might happen. Sales projections are similar. They are an important tool, but they can create unnecessary stress when used improperly. This week, listen in on a behind the scenes clip from a daily Traffic and Funnels sales meeting. In this clip, Taylor challenges the sales team and teaches on the correlation between the weather and sales projections, and how to use them effectively. Some highlights from this episode: The importance of setting big goals, while emphasizing accuracy (2:53) How the weather app relates to sales projections (3:50)Using sales projections as a tool, not as part of your identity (4:50)What is the purpose of sales projections? (5:48)The danger in consistently hitting your projections (6:56)Being the greatest, doesn’t mean you don’t lose some games (7:29)&nbs

If you are a human, I guarantee that you have experienced stress. It is prevalent, universal, and can either be one of the most damaging ingredients to our body or the most effective stimulant for high-performance. This episode is taken directly from an internal “Mindset Monday” call where Taylor challenges the thinking of their clients and pushes them to level up. Taylor addresses three of the most powerful ways to turn stress into a weapon.Here are some highlights from this episode: The negative effects of stress on the body (2:45)Stress as a stimulant for high performance (3:30)The difference between those killed by stress and those empowered by stress (4:20)Controlling your lens around stress (5:09)Chris and Taylor’s experience in weaponizing stress the business (8:20)Three keys to weaponizing stress (14:15)Disconnect from other people’s barometer of success (14:53)What can your stressful situation teach you? (18:47) Acknowledge that the point of the game is to struggle the right way (20:34

The hardest part of building a business is not marketing, offers, or sales. It’s the people and the processes that have to operate together to make your business work. To have the power to scale you have to find people who can effectively run the parts of your business that need to be run without you. Do this well, and there are literally no limits to how big you can grow. Hire the wrong people, and watch your business crumble. This episode is a live training from an ELITE event held in Nashville where we invite some of our best clients to hang out with us and build their businesses. In this clip, Chris and Taylor share the common mistakes that people (including them) make as they build team.Here are some highlights from this episode:The cost of hiring without offloading the burden (6:03)Hiring too fast, firing too slow (7:15)The cost of hiring the wrong person (8:12)Why you need to give new hires room to make mistakes (9:44)It’s ok to fail, but not fail at the same thing over and over… and ove

We’ve all felt burned out at some point or another. That feeling of complete fatigue - both mental and physical - which comes from work ourselves into the ground.It can happen to anyone at any time, but it’s particularly common for Entrepreneurs. On today’s quick-fire client call, you’re going to hear an ‘over the shoulder’ conversation on how to avoid burnout while regaining clarity and confidence as you progress forward.Show Highlights Include:Are you BS’ing yourself? Here’s how to tell (1:00)Why Entrepreneurs seriously need to take a break (1:20)Two points to consider when you’re on the verge of burnout (1:40)Are you playing too small? Here’s how to set AND hit big goals without burning out (2:20)The power of having a morning formula (5:00)Make Sure You Get The Memos!If you want access to the lessons learned building the fastest growing consulting business on the planet, then make sure to grab the monthly memos today by visiting www.trafficandfunnels.com/memos Finally, don’t forget to grab your f

When it comes to Entrepreneurship, if you want to be around for the long haul and experience sustainable success, it’s critical to understand the things that matter most.In this episode, we’re talking about an integral part of your success: the foundations. They take time to build and a lot of your work feels like it’s invisible - but it’s vital you pay attention to them! Today we’re going through the steps to building strong foundations - as well as the imperative fears you will come up against and how to swiftly navigate around them.Show Highlights Include:Are you building your business on quicksand, or are you treating it like your dream house? (2:00 )The one thing crucial to weathering out any business storm or season (6:45)How high-achievers handle haters (8:20)Why most Entrepreneurs treat their business and clients like microwaves (11:00)A practical step for overcoming fear and instantly boosting your confidence (11:45)How to develop and use fast feedback loops to your advantage (16:45)How to set a

The word for Traffic and Funnels ™ in 2019 is depth.We’ve had to learn how to develop the necessary tensile strength and drill into the foundations of the earth to pull out the gold underneath. Today, we’re continuing our conversation about what to do when you’re not where you thought you would be, including three critical keys for how you can dig deeper, and uncover the gold hiding underneath you.Show Highlights Include:Searching for the things that ‘aren’t that big of a deal’ (0:40)A simple lesson in money management and maintenance - learn this and you’ll be rewarded with immense happiness (3:00)One daily activity critical to your success (4:20)Your garden of thoughts: How to keep your mind weed-free (4:50)Signs you’re not cut out to be an Entrepreneur (7:40)The root cause of disappointment and how to deal with it (9:20)Make Sure You Get The Memos!If you want access to the lessons learned building the fastest growing consulting business on the planet, then make sure to grab the monthly memos today by

Whether you’re a veteran or you’re just at the beginning of your Entrepreneurial journey, it’s inevitable you’ll come upon a season in your life when you wake up and thought you’d be further along than you are.Today we’re going to play around with the inner workings of your brain, talk about what to do when you’re not where you thought you would be and give you the two tools to deal with this pain and disappointment so you can build an eye for opportunity and see the gold right underneath your feet.Show Highlights Include:The psychology of disappointment and why it’s the worst emotion you’ll ever experience (1:30)Chase or Dig? Two alternative ways to deal with disappointment (4:00)How to build an eye for opportunity and see the gold right underneath your feet (5:00)A hard and critical life lesson about people (10:00)Make Sure You Get The Memos!If you want access to the lessons learned building the fastest growing consulting business on the planet, then make sure to grab the monthly memos today

There are many business owners out there who don’t reach their goals consistently. Maybe you’re one of them, constantly setting goals without making them a reality. The truth is: You can visualize and learn and even implement all you want, but you need to do one counter-intuitive thing before you can ever have the reality you seek. You need to embrace the darkness. When you confront what you don’t like to confront, you’ll not only be able to plan better, you’ll also know what you don’t want so you can give everything to what you do want. You’ll discover exactly what to do in this episode of the podcast.Show highlights include:The real reason you’re not reaching your goals that has nothing to do with visualization, setting goals or anything else–and everything to do with YOU! (5:30)If you can eliminate this time-waster, most of your “I don’t have the time for it” problems will disappear. (6:55)How writing yourself an apology letter can help you so much that you’ll never get back to where you are

If you’ve been in business for a couple of years, you’ve probably consumed enough books, courses and seminars to know that the information is often helpful, but too general.Many entrepreneurs quit when general information doesn’t help anymore. Those who succeed do one thing: They ask others who’ve done what they want to achieve. Instead of generalized advice, successful entrepreneurs take detailed input by experts, put it into action and see the results for themselves. That’s exactly what you’re getting in this episode. Taylor and Chris answer popular questions and give immediately actionable advice to common business issues. Listen now to hear useful tips on how to turn your business into the money-making machine you know it can be. Show highlights include:Forget endless spreadsheets and complicated paperwork–here’s the single question that’ll tell you when you’re ready to invest in real estate. (1:15)The only factor to consider to determine your prices. (5:00)How to use “buffers” to stay on s