Smartest Guys In Marketing

How often has your weather app called for sunny skies, only to shower you with a downpour right as you walk out the door? The weather is unpredictable, and our weather apps can only show a projection of what might happen. Sales projections are similar. They are an important tool, but they can create unnecessary stress when used improperly. This week, listen in on a behind the scenes clip from a daily Traffic and Funnels sales meeting. In this clip, Taylor challenges the sales team and teaches on the correlation between the weather and sales projections, and how to use them effectively. Some highlights from this episode: The importance of setting big goals, while emphasizing accuracy (2:53) How the weather app relates to sales projections (3:50)Using sales projections as a tool, not as part of your identity (4:50)What is the purpose of sales projections? (5:48)The danger in consistently hitting your projections (6:56)Being the greatest, doesn’t mean you don’t lose some games (7:29)&nbs