Leveraged & Loving It Podcast

Sales representatives have lots in common with coaches. That's what Louise Courville reckons. She has loads of experience as a sales trainer and sales coach. This episode is chock full of great tips to take your sales call to the next level and convert more quality clients. Louise's journey into sales and marketing training for coaches Sales is a skill you can learn Leaving conversations on the note of possibility Mistakes coaches make (and how to avoid them) Embrace the power of the pause - 20% of the talking and 80% of the listening on a sales call Why a no now might be a yes later (don't get disheartened)  You don't want to be pushy, just be present with leads. The key ingredients you need to master to succeed with your sales Getting in front of other people's audiences Hot tips to succeed in sales Tips for buying leads on Facebook (that don't cost the earth). Find out more www.shareyourpassion.com.au/podcast

In this episode, I'm joined by Debra Hill to chat about how to scale your business. Whether you're hoping to hit your first 20k or your first million, this episode will show you the key things you need to make that leap. How business owners overcomplicate things - and how to strip it back to basics Why you shouldn't bully yourself - especially as you step into the CEO role of your business One of the keys is to step away from hustling mentality and being more strategic Suring up the basic foundation in your business Why you need SOPs (standard operating in your business Outsourcing is a key strategy for scaling, so you need to do it well Tips for transitioning to the CEO role in your business Why you need to define your vision of success Consolidating each level in your business (don't just keep pushing for growth) And more Find out more www.shareyourpassion.com.au/podcast

When you create your own courses, programs and workshops, you want to make sure that you're protecting you and your intellectual property. In this episode, I'm joined by return guest, Cathryn Warburton to share her top 3 tips for making sure the intellectual property in your courses, programs and workshops is protected. In this episode, we chat about: How to not infringe other people's copyright Why you should beware free images and free videos What do you do with inspiration from others? How to put a copyright notice on your course materials Creating T&Cs for course participants How to prevent your material from being stolen and used by others When to register a trademark  And more More information: www.shareyourpassion.com.au/podcast

If running your business feels like you’re living in daily chaos, this episode is for you. Helen McIntosh is the Operations Genie and she shares with us how we can go from a busy, hustling type of business to a thriving, well-oiled machine. This removes stress and frees up your time to do things like focus on direction and strategy or even go on holiday! In this episode, we discuss: The benefits of having systems in your business The key ingredients for success when creating your well-oiled business machine Why hiring outside your industry can be incredible for your business How team and mentors can help your business Nailing your business strategy (effectively) The 7 steps to creating a thriving, well oiled business machine And more! Find out more www.shareyourpassion.com.au/podcast

Most businesses have a wealth of untapped potential. Johann Nogueira shares with us the many ways that businesses can build their product eco systems to drive more leads, more sales, and importantly, more consistent cash flow. From examples of big companies like Apple and Facebook, there are strategies that many of us as coaches, consultants and thought leaders can be implementing today to steadily grow our businesses. In this episode, we discuss: A variety of examples of products within eco-systems What would an eco-system look like for you A new way of using Facebook ads The power of micro-subscriptions in your business How to implement up-sells into your funnels Why book funnels are fantastic And more. Find out more at www.shareyourpassion.com.au/podcast

What if a key person in your team left tomorrow? Would someone else be able to immediately step in and start doing their role? If not, you’ve got a major risk in your business. The best way to plug that hole is get systems and document them. But the process of actually documenting systems can feel like a gargantuan task. Many of us grew our business from just one person (ourselves!) and then took on team members. Everything feels very ad hoc and key-person dependent. In this episode I’m joined by Kerry Anne Nelson, the Business Process Genius (she really is) to share her signature system for extracting all of those business processes and getting them documented. In this episode we discuss: The importance of back end systems and processes Risk management Creating a saleable asset Key ingredients to master to create sustainable systems in your business Getting help when you need it Outsourcing The power of content libraries Documentation How to maintain documentation and systems How to have account

Almost every business has to have a website these days. So how do you make sure yours is actually working for you? How do you optimise it to bring in leads and sales? I’ve invited Wordpress developer Nik Cree on the show to share his insights around the improvements we can all make to our websites to get better conversions and more sales. In this episode, we discuss: What is the purpose of a website? How to find the balance between providing the information on your website but not overwhelming visitors How to funnel people through your website from your home page Common website mistakes (and how to fix them) Tips for making sure your website is working to its best And more! Find out more by visiting www.shareyourpassion.com.au/podcast

On this episode, I’m joined by Chandell Labbozzetta to share her insights on how imposter syndrome holds us back in business and how we can overcome it. It’s easy to get sucked into jealousy or feeling like a fake, especially when we’re comparing ourselves to what we see online. But here’s the thing, we shouldn’t be comparing our everyday to someone’s highlight reel. In this episode, Chandell and I discuss: What judging up is (and why we do it) How business is 80% psychology and 20% strategy What to do when you are feeling like you have imposter syndrome Working out how to get to where you want to go What are the benefits of overcoming imposter syndrome Taking action - even small - can help you overcome imposter syndrome And much more Find out more www.shareyourpassion.com.au/podcast

The entrepreneurial journey is littered with fear. That’s why I’ve invited Ricci-Jane Adams on the show to discuss how we can practice addressing fear, no matter how it shows up in our businesses. In this episode, we discuss: How our purpose it to leave the world better than we found it How to not burn out How to navigate fear in business How fear leads to avoidance techniques (and what to do about it) Why elf awareness is key as entrepreneurs How to practice overcoming the small fears And much more. Find out more at www.shareyourpassion.com.au/podcast

In this episode, I’m chatting with Rosie Shilo from Virtually Yours all about how to successfully grow your team. As business owners, expanding our team, hiring virtual assistants and more can feel like a huge milestone. And it’s true that we can’t be fully leveraged and loving it until we get people in to help us. So, how do we do that? What are the keys to doing it effectively? In this episode, we discuss: How having business direction and support leads to growth and freedom Key ingredients for successful outsourcing The crucial role of team meetings and communications The many ways a team can help you attain leverage The difference between leading and micromanaging And more. Find out more at www.shareyourpassion.com.au/podcast

In this episode, I'm joined by Shell Higgs, funnel strategist to talk all things FUNNELS. Funnels are such a key part of most businesses, but many of us feel totally intimidated and at a loss as to how to make a good one (or even one that kinda works). This episode we are busting myths and sharing secret tips on how you can make your funnel work for you. Shell is a funnel strategist and coach who helps service providers use stories to get paid. She nerds out over email marketing & increasing conversions, except she'd rather stab herself in the eye than do it the boring way. Shell has banned everything ick & sleaze from funnels, and instead works with women to create subscriber experiences, where you draw people into your list and show them a good time - all the way through to buying your services, live events and digital goodies. In this episode, we discuss: What is a funnel? Using your unique voice in your funnel "Flying your freak flag" Do videos on landing pages work? How to track your visitors an

In this episode, I'm joined by Anna Osherov, founder of the Holistic Business Hub to discuss how you can become a leader in your space. There are many ways to become a leader, but one thing that leaders have in common is that they are present at events - usually on stage. Anna shares how business owners just like you are using events to elevate their profile to leaders and grow their businesses quickly. Anna is the Founder of the Holistic Business Hub, a boutique venue that supports and empowers business people to bring their vision to life. A trainer, a speaker, a positive change maker, Anna is creating a community of leaders making a difference one sold out event at a time. In this episode, we discuss: Why running events is great for business Why having the wrong people in the room can be more detrimental than no-one in the room Key ingredients to running a successful business The step by step system for running amazing events Alternative types of events - dinners, webinars and more

In this episode, I'm joined by Melissa Foote, owner and founder of Total Business Services & Training to share with us her journey of growing her business. Many of us start out as just solo business owners and growing our businesses to employ multiple team members and still making fabulous profit can seem daunting. That's why I've brought Melissa Foote in to share her story of how she's grown her registered training organisation (RTO) and what that journey has looked like for her. Melissa is the owner and founder of Total Business Services & Training a private RTO specialising in Australian Finance and Business qualifications. She is also a registered BAS agent, Fellow of the ICB and finance and business consultant that loves to help business owners get their operations and finances in order. Melissa loves nothing more than to make finance approachable, realistic and achievable, thus hoping to make accounting more sexy and appealing to business owners. In this episode, we discuss: Having a registered

In this episode, I'm joined by Tyson Franklin, Telstra Business Award winner, author and business mentor. Marketing is the life blood of small business. But it's often a business owner's greatest weakness. So, I'm delighted to have Tyson Franklin on the show sharing his simple approach to marketing. He breaks down the 6 pillars of marketing into easy to digest, bite-sized chunks and gives you a plan to master all of them without burning out. In this episode, we discuss: Why bigger isn't always better and the power of remembering why you started your business 6 pillars of marketing 1. Professional referrers - e.g. professionals in similar or adjacent industries who serve a similar client base 2. Non-professional referrers - e.g. people who aren’t in a similar industry but who might share some overlap in clients e.g. coffee shops, hairdressers etc. 3. Internal marketing - e.g. database, office-based marketing and more. Reconnecting with existing clients 4. External marketing - e.g. sponsorships, pr, medi

In this episode, I'm joined by Raquel Dubois, a somatic psychotherapist, embodiment coach, speaker, intuitive, and initiated shaman. This is a different kind of episode. We deep dive into the ways that unprocessed trauma can have an impact on the rest of our lives - including our businesses. If we want to be fully thriving, fully leveraged and fully living, it's important to take time to do the self-work to move beyond things that are holding us back. This is an especially raw episode and content note: this episode contains mentions of birth trauma. In this episode, we discuss: Raquel's encounter with the Dalai Lama Why healing from past trauma is so important Managing symptoms from trauma Working with the body to access the unconscious How having unprocessed trauma affects all areas of your life Clues to whether you have trauma in your life How disconnection or not feeling whole are big signs of disconnection And more.

In this episode, I'm joined by Francesca Moi who shares her strategies for how to boom your business using a combination of Facebook and Meetup. I've been using her strategies in my own business for over a year, and I can tell you that they work. This is a great conversation where we cover how sales follow trust, the power of showing up, how to market organically on Facebook and more. In this episode we discuss: The action takers and the excuse makers The power of giving and building trust Keys to master to go from invisible to invincible The power of having a peer group and mentors Francesca's strategy for using Facebook and Meetup to BOOM your business How to get bums on seats without Facebook ads How speaking gigs are great organic marketing Advice for how to get speaking gigs And more

In this episode, I'm joined by awarding winning SEO copywriter, Kate Toon to discuss all things "passive" income in her business. Passive income is a dream that many entrepreneurs have. Who doesn't want to make money while they sleep? However, the word "passive" is a bit of a misnomer. It takes work to create and maintain the products, to market and look after clients. In this episode, Kate walks us through her product mix, and how she's created lots of leveraged products that support her, even through she only works school hours. In this episode, we discuss: What is "passive Income"? The importance of structuring your working life around your personality Building products and courses as part of your product mix The benefits of launching courses and products incrementally Content marketing for selling products Advice for starting out creating leveraged/passive products Tips for creating good courses Why you should create products that work for your personality How speaking gigs nurture your business How bein

In this episode, I'm joined by professional organiser and the woman behind Simply Organised - Amy Revell. Do you want to get more leads and more opportunities from your business marketing? Amy is here to share the huge success she's had with her podcast 'The Art of Decluttering' with co-host Kirsty Farrugia and the opportunities that have arisen as a result.   In this episode we discuss: Using a podcast to get massive media opportunities (e.g. appearing on Sunrise) The power of batch recording (and why we both love it) How podcasting is a great medium to grow your know-like-trust connection The art of balancing personable and personal on your podcast Secret podcasts and should you have one? Decluttering for business owners Boosting productivity and creativity by decluttering your workspace, social media, computer files and more. Find out more www.shareyourpassion.com/podcast

Why on earth would anyone want a Signature System? Is it just a new shiny object that you don't actually need? In this episode, I'm sharing with you 3 main benefits of having a Signature System and some examples of those benefits in the real world. We discuss how a Signature System helps you Communicate Your Value by: Making the invisible visible Helping you clearly and succinctly demonstrate tangible value And through supercharging your sales and conversion rates We discuss how a Signature System Accelerates Your Authority by: Granting you instant credibility Being consistently on message Attracting not chasing clients.   And finally, we discuss how a Signature System helps you to Leverage Your Legacy by: Creating products such as books, courses & slide decks faster than ever Helping you deliver 1:many products with ease And by empowering your team to easily deliver products on your behalf Find out more https://shareyourpassion.com.au/podcast

In this episode, I'm joined by Rosie Shilo owner of Virtually Yours and return guest. People often say to me that they want a Stevie. Stevie is my general manager. We have a fantastic working relationship and many business owners look at the way we work together and they want a slice of that action. Stevie started out as a VA doing basic content creation and distribution for me. Now, she's my General Manager and has much more input in the business.  So, how do you find a VA that you can have that kind of relationship with? Whether you're only outsourcing a few tasks or looking to find a key team member, on this episode, Rosie Shilo and I discuss a wide variety of topics including how to successfully outsource to a fabulous VA. As the owner of Virtually Yours, Rosie has inspired and mentored hundreds of VAs to run their own successful businesses. As a true advocate for the industry, Rosie not only guides VAs to deliver exceptional client services, but also works with business owners to show how they can b