Leveraged & Loving It Podcast

In this episode, I'm joined by Tyson Franklin, Telstra Business Award winner, author and business mentor. Marketing is the life blood of small business. But it's often a business owner's greatest weakness. So, I'm delighted to have Tyson Franklin on the show sharing his simple approach to marketing. He breaks down the 6 pillars of marketing into easy to digest, bite-sized chunks and gives you a plan to master all of them without burning out. In this episode, we discuss: Why bigger isn't always better and the power of remembering why you started your business 6 pillars of marketing 1. Professional referrers - e.g. professionals in similar or adjacent industries who serve a similar client base 2. Non-professional referrers - e.g. people who aren’t in a similar industry but who might share some overlap in clients e.g. coffee shops, hairdressers etc. 3. Internal marketing - e.g. database, office-based marketing and more. Reconnecting with existing clients 4. External marketing - e.g. sponsorships, pr, medi