Leveraged & Loving It Podcast

In this episode, I'm joined by Millette Jones, a coach, speaker, and host of the Unstoppable Coach podcast. If you're an expert, thought leader or coach who really wants to get out there and make a huge impact in the world, how do you get more exposure? How do you get interviewed podcasts? How do you generate leads, nurture connections and more? Millette Jones is a coach, speaker, and host of the Unstoppable Coach podcast. She guides entrepreneurs to be recognised as experts in their field and steadily grow their business by telling their unique story on podcasts. She achieves this through her private coaching, online course - Podguesting for Profits, and her new membership site: DIY PodGuesting. In this episode, we discuss: Why podcasting is a great way to get visibility as a coach or expert Keys to being a great podcast guest The potential for affiliate and partnerships with podcasts Finding out where your ideal clients are listening Serving the audience massive value Being memorable and making a connectio

In this episode, I'm joined by content marketing expert M. Shannon Hernandez. Are you tired of marketing that doesn't go anywhere? Do you feel like you have gurus shouting at you that there is one great way to market your business, but it doesn't seem to work for you? M. Shannon Hernandez is the creator of the Content Personality™ Wheel, a tool that helps you identify where your content marketing strengths are so that you can leverage them.   In this episode, we discuss: Why she left teaching to start her own business Why story marketing works so well How to turn cold calls into warm calls The power of using Facebook messenger for relationship building How to not be spammy when marketing How to get more engagement in your Facebook group What the content personality wheel is (and how to use it) How to find out what marketing style suits you Tips for effective content marketing Thought leader marketing strategy Find out more: www.shareyourpassion.com.au/podcast

In this episode, I'm joined by Nicole Van Hattem. After experiencing burnout as a corporate high-flyer, Nicole went on her first retreat, returning to the workplace with a clear mind and renewed energy. After a close friend and colleague died suddenly of a heart attack at age 49, Nicole trained as a Holistic Health Coach, regained her own health, lost 17kg and began her mission to end “Death by Desk”. Today, Nicole is sharing her top 5 tips for avoiding "death by desk" and becoming a thriving business owner. In this episode, we discuss: Nicole's journey to having her own TED Talk and podcast Why branding is important Why entrepreneurs face burnout faster than corporate employees The importance of taking care of yourself for a successful business and thriving life Tips for getting up and moving your body regularly How to set boundaries in your business and your life How brief breaks during your day are very important for productivity Tips for doing a people audit and breaking up with people who ar

In this episode, I'm speaking to my resident Udemy expert, Abhay Sharma. I previously had Abhay on episode 53 of the podcast, sharing his tips for how coaches and consultants can use Udemy to grow their businesses. Now, he's back sharing with us his hot tips on updates to the Udemy platform, some new ways to get started quickly and how to ethically enroll Udemy students in your non-Udemy courses and how to make at least 10x-100x or more revenue. In this episode we discuss: - How Udemy generates leads for your business - Two types of instructors - Maximum limit you can charge for your Udemy course - The difference between using Udemy promotions vs your own coupons - More revenue on Udemy vs more leads - Why you need to be clear about your aim on Udemy - Using Udemy "announcements" and YouTube Live to run external product launches - YouTube lives vs Facebook lives - How announcements work on Udemy - How to get traction on your Udemy course (especially if you have 0 sales so far) - Why you should break your cour

In this episode, I'm joined by Craig Carr, a sales consultant. Put your hand up if you feel like sales is "icky" or "hard"? In this episode, Craig breaks down some of his key approaches to sales that makes it easier for everyone. They include actively LISTENING to your clients and asking them genuine questions. It's about being authentic and approaching each customer with a desire to serve them, not to sell to them. In this episode, we discuss: Craig's journey into sales Overcoming hangups around sales Myths of sales techniques Why authentic communication with your customers and non-salesy techniques are more effective How to be intent on your client's outcomes (not your own) The art of asking questions, be like a doctor - you can't write a prescription until you have a diagnosis How to get out of the "selling" mindset and into authentic conversation with your customer Focusing on the client and coming from a place of serving Demonstrating that you care by actively listening to the customers How to use a com

In this episode, I'm joined by Natasa Denman, The Ultimate 48 Hour Author. Natasa shares with us so much insight on why you should write your business book, how to do it quickly and relatively painlessly, marketing and much more. Natasa Denman is highly sought-after key-note speaker (CSP accredited), coach and mentor, Natasa is an 9-time published author and creator of the game changing business model, ‘Ultimate 48 Hour Author’. She has helped over 300 coaches, speakers, spiritualists, health and wellness practitioners and service-based business owners become first time published authors in just 4 and half years. In this episode, we discuss:  How Natasa became an author Why writing a book boosts your business credibility Why people resist writing their fist book Can someone really write their book in just 48 hours? Tips for getting out of your own way when writing your own book Self publishing versus traditional publishing Why self publishing can be a better option for many entrepreneurs Way

In this episode, I'm joined by visionary leader and change maker, Mary Wong. If you want to make a lasting impact on this world, in this episode, you'll learn the 5 key principles to shining as a visionary leader in your field. A mother of two boys, Mary is very invested in positive futures for our planet. Her vision is to create a global movement for positive change by empowering visionary change-leaders with the tools to drive their missions. A leadership coach and mentor, Mary has been training and speaking nationally and internationally for 14 years. In her ‘Balloon Principle’ workshops and signature program she shares her wealth of expertise in connecting with audiences in a manner that engages and grows a following. Mary is currently working on the ‘Balloon Principle’ book with the goal of publishing prior to Christmas. In addition to her speaking, she has been the recipient of international writing awards for fiction, nonfiction and poetry. In this episode, we discuss: What a "

In this episode, I chat to Joy Pearson, founder of Finch & Daisy Consulting LLC about understanding the difference between Sales and Profits. How many times have you seen a coach on Facebook promise to get you to your first 10k month? But what does that really mean? Is that 10k in sales? How much is that actually in profit? I chat to former corporate accountant-turned entrepreneur, Joy Pearson, about what is often hiding in the detail. You'll learn how to work out exactly what your profit is, instead of just your gross sales. But, before we get into that, the conversation took a really interesting turn when I learned that Joy frequently uses the site Upwork to find both short and long term clients for her consulting practice. I didn't even know that was a possibility. We discuss:  What makes Upwork different from other sites like Fiverr and Freelancer. The kinds of income you could be making through Upwork.  Life and business coaching and consultant work on Upwork Joy's tips for setting yoursel

I get asked a lot: "What software do you use to create your visual models?".  And I love getting this question because it means that there are people out there who are excited to start implementing my advice and create their own Signature System using Visual Models. So, in this episode I dive into the question: what software do I use to create my visual models? Now, because I want you to succeed and create the best visual models for you and your business, I give you a long answer. Including: What work you need to do before you even touch a piece of software Working out whether you're the right person to be designing your visual models (we're not all graphic designers) And what software my team uses to create models for clients in my Authority Accelerator program. I hope you enjoy this episode. Find out more by visiting https://shareyourpassion.com.au/podcast

In this episode, I speak to return guest, Cathryn Warburton the Legal Lioness, all about common legal missteps she has seen coaches make that can get their own clients in some seriously expensive legal trouble. What can seem like straightforward, simple advice can inadvertently spell legal disaster for your clients. So, in order to best serve our clients, we need to be aware of these issues and how to avoid them - from copyright to trademarks and even agreements, Cathryn and I cover a few legal things to keep in mind when running our businesses. In this episode, we discuss: Risks with free image sites How to find images that won't get you or your clients into trouble Why not all paid image sites are trustworthy The costs of not trademarking a brand Things to consider when you're thinking about trademarking things in a business Why you don't have to trademark everything all at once Why agreements, even simple ones in writing, are super important for coaches and clients Why collaboration agreements are necessa

A Signature System is the gift that keeps on giving. What on earth is a Signature System? If you have a service-based business, then this could very well be life changing! In this episode, I’m sharing with you: - What a signature system is - What it includes (the 4 key models you need) - Why it’s not limited to just 4 key models - And some awesome things you can do with your Signature System! A Signature System is a methodology that is unique to you, that demonstrates how you deliver proven results for your clients time and time again. It takes the years of experience, knowledge and skills out of your head and distills it into a simple and clear suite of visual models that you can use as the foundation for most of your business. What’s Actually IN a Signature System? There are 4 key types of visual models required to make up the Signature System. - Success Model - Educate Model - Excite Model - Yes Model. The four models above form the basis of a well-constructed Signature System. What Can a

Branding is a big part of positioning ourselves as experts an thought leaders, especially in the online space. But, with so many brands out there, how do you stand out from the crowd? How do you create memorable, authentic brand experience that will resonate with your clients? On this episode, I’m joined by Emma Weise from Fresh Sage. Emma is the creative mastermind behind my branding, which I’m still using consistently over 3 years later. I frequently get compliments on my brand and am always referring those who ask to Emma. Emma is the perfect blend of strategy + visuals and making sure those two are working hand in hand. Plus, her branding recipe is a delight to go through. She’s systemised the process and creates consistently outstanding brands. So, let’s dive in. In this episode, we discuss: • What is branding? • Crafting a brand experience • Branding and online business • Why is branding important? • How to build credibility when you’re starting out

In this episode, I’m joined by video marketing expert Jenny De Lacy to discuss her 4 keys to creating and leveraging your video marketing to help you build your profile, people and profits. In the next few years, video is going to be the main way people consume content online. So, how do we as business owners make sure we are ready for this change? One way is to get in early before the the change is fully upon us. Gone are the days where our websites needed to be responsive (and therefore had little to no video), now people are expecting more and more video from us. So, I invited my colleague and Authority Accelerator graduate Jenny De Lacy onto the show to discuss video marketing and how to leverage it in your business. In this episode, we discuss: How Jenny’s visual models gave her even more clarity for her videos Why video is taking over the internet Changes around having video on your website How do we implement video marketing when we’re not a big corporate Who is video marketing for?

I create a lot of visual models for myself and clients, and I see a lot of people creating visual models, which is amazing! I hear from people frequently how much value they’re adding to their business already with their DIY visual models. So, in this episode, I’m sharing with you my top three mistakes people make with creating visual models DIY-style, and how to fix them. 1. MIXING YOUR METAPHORS. A visual model should align with what you’re communicating in your model. If you’re showing people how to get from A to B and it’s a linear process, you’ll want to choose a visual model that shows that it’s linear. Pro-tip – If you’re illustrating a linear journey from one point to another, don’t use a circle. 2. OVER-RELIANCE ON ONE SHAPE. Once you understand a type of model, it’s easy to go out and make all of your visual models like that. And I see this, particularly with Venn diagrams. I love a good Venn diagram, but if it’s the only shape

On this episode, I'm chatting to registered psychologist and business owner Natalie Turvey about boundaries and your business. Boundaries are super important in our personal and business lives. We need them to set expectations for ourselves and others and become better communicators. But we're not taught very well how to manage our boundaries and just how important they are for business success. And that's why I wanted to talk to Natalie. In this episode, we discuss: What are boundaries The different types of boundaries: physical, emotional and mental boundaries Gaslighting and what it is Understanding your boundaries in different areas How boundaries are relavent in business Using boundaries to facilitate better communication with your team How boundaries improve aspects of your boundarires Where people go wrong with boundaries 3 step process to asserting boundaries in the workplace How to start working on implementing stronger boundaries Find out more by visiting www.shareyourpassion.com.au/podcast

On this episode, I'm chatting to Steph Clarke, a learning and development professional about the learning mindset of leaders. As business owners, we're in a leadership position with our businesses, as the go-to experts in our field and more. So, how do we become better leaders? One answer lies in how we approach learning. And I don't just mean going to conferences and regular professional development (althougth that's part of it). It was great to sit down with Steph Clarke and unpack the leadership learning mindest. In this episode we discuss: - What is a learning mindset? Is it the same as a growth mindset? - How our ego stops us learning - How to build a learning habit - Thinking bigger than courses - How we can take it too far (learning for procrastination) Find out more by visiting www.shareyourpassion.com.au/podcast

On this episode, I'm sharing with you how to create your very own Signature System with Visual Models. None of this is rocket science. It's about breaking down the things you do for your clients, why they work with you and more into super simple visual models that together form your own signature System. In this episode, we discuss: What is a "Signature System"? Common mistakes people make when trying to create their own Signature System Why you need more than one model Which models you need as your basis What is a "Success Model"? What is an "Educate Model"? What is an "Excite Model"? And finally what is a "Yes Model". Find out more by visiting www.shareyourpassion.com.au/podcast

On this episode, I'm joined by Cathryn Warburton to discuss protecting your intellectual property. How do you protect what you create? What is copyright? What does it protect? In this episode, we discuss: Setting business boundaries What is Inttelectual Property What is Copyright and how to get it How to check whether you can use stock images What to do if you get a letter of copyright infringement How Cathryn has used courses to create leverage and make a difference Bulletproofing your business And more Find out more at www.shareyourpassion.com.au/podcast

On this episode, I'm joined by marketing and communication expert Anna Osherov. Anna is also the founder of the Holistic Business Hub in Melbourne. If you've ever wondered what the secret formula to great marketing is, Anna Osherov shares her 5 step process in this episode. These are her 5 key ingredients to market ANYTHING. A quick overview: 1. Start with your vision (including mission, goals, values, fears etc.) 2. Set your goals and make your commitments 3. Define your audience and clients (and how to do that) 4. Looking at your product eco-system (and why you need one) 5. Mastering your pitch (name - same - fame structure).  Discover all the juicy details of how to implement this in your business by listening to the podcast today. Find out more at www.shareyourpassion.com.au/podcast

On this episode of Leveraged and Loving It, I'm joined by podcast pro Ashleigh Rae to share her tips and techniques for adding podcast guest to your repertoire of business strategies. Being a guest on a podcast is an incredibly powerful and leveraged strategy. You get access to brand new networks and get to spend up to an hour with the listeners of the podcast, which is huge! Normally with any other kind of online media, readers or viewers might spend maybe minutes with you. But with a podcast, you're in their ears for anywhere between 15 minutes to an hour. It's huge. But how do you get onto podcasts as a guest? How do you be a great podcast guest? What tech do you need? All will be answered on this episode. Find out more www.shareyourpassion.com.au/podcast