Jakub Kubickas The Daily Marketer
- Autor: Vários
- Narrador: Vários
- Editora: Podcast
- Duração: 52:16:18
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Sinopse
The Daily Marketer is a podcast about pushing through the noise, swimming through the water, and breaking through the surface. Marketing is about compounding breakthroughs; about not only your customers, but about human nature and what gets us to make a move and engage one another.
Episódios
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#70: Affiliate Marketing = The Perfect Marketplace Top Soil? Partner Marketing Savant & Award-Winning Performance Marketing Leader, Brian Marcus, Tells (Part 2)
16/12/2021 Duração: 34minBrian Marcus is a thought leader in affiliate and partner marketing and has been @ some of the largest brands, Google & eBay. Although he currently is a Senior Director of Product Growth @ impact.com, he's had a career of bringing performance marketing CHOPS to every brand he's joined. Over the course of 10 years, Brian has built entire marketing programs, lead teams who managed >1,000 Advertiser Affiliate programs, authored The Ultimate Guide To Partner Marketing, and was named one of PerformanceIn's "Top 50" most influential performance marketing leaders of 2020. This conversation was…extremely interesting! Brian dug into so much around a DIGITAL marketplace and how there is so much open territory in the affiliate/partner marketing universe. You can tell he's taught/enjoys teaching, by the way he tells stories & provides explanations. We dive deep into…the "digital" marketplace being built @ impact.com, getting brands (demand) to join a digital marketplace 1st, the evolution of the affiliate space,
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#69: Senior Director of Product Growth @ impact.com, Brian Marcus, on Building a Digital Marketplace and Supply/Demand Power Dynamics (Part 1)
14/12/2021 Duração: 39minBrian Marcus is a thought leader in affiliate and partner marketing and has been @ some of the largest brands, Google & eBay. Although he currently is a Senior Director of Product Growth @ impact.com, he's had a career of bringing performance marketing CHOPS to every brand he's joined. Over the course of 10 years, Brian has built entire marketing programs, lead teams who managed >1,000 Advertiser Affiliate programs, authored The Ultimate Guide To Partner Marketing, and was named one of PerformanceIn's "Top 50" most influential performance marketing leaders of 2020. This conversation was…extremely interesting! Brian dug into so much around a DIGITAL marketplace and how there is so much open territory in the affiliate/partner marketing universe. You can tell he's taught/enjoys teaching, by the way he tells stories & provides explanations. We dive deep into…the "digital" marketplace being built @ impact.com, getting brands (demand) to join a digital marketplace 1st, the evolution of the affiliate space,
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#68: "The Uber For Everyday Tasks"? Former KPMG Senior Manager, Michael Goulden, on Growing Pinga to Over 40,000 Downloads (Part 2)
09/12/2021 Duração: 25minWho is Pinga? This is a very special episode that catches a marketplace at the END of it’s journey. Michael Goulden is the founder & CEO of Pinga, the original courier service in the UK that would bring any needed item to your hand from 15-120 mins, from your neighbor next door, AKA "The High Street in your hands", AKA "The Uber For Everyday Tasks" (~Evening Standard). Before Pinga, Mr. Goulden was a Senior Manager & business consultant at KPMG where he had an itch in the startup marketplace world he needed to scratch. Over the course of 5 years Pinga grew to over 40K downloads, 10K active customers, raised over 700K pounds, and was live across every neighborhood of London This conversation was fascinating! Like listening to….the Pinga “discography”. We dives deep into... beta launching at a UNI, the evolution of pricing through algorithms, NETWORK EFFECTS and PLOT TWISTING pivots to make a marketplace successful, Pinga’s flywheel and the constant battle, partnering with Co-op grocery stories, and so
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#67: Founder & CEO of Pinga, Michael Goulden, on the 0 to 100 Journey of Launching and Scaling the Original Courier Marketplace in the UK (Part 1)
07/12/2021 Duração: 27minWho is Pinga? This is a very special episode that catches a marketplace at the END of it’s journey. Michael Goulden is the founder & CEO of Pinga, the original courier service in the UK that would bring any needed item to your hand from 15-120 mins, from your neighbor next door, AKA "The High Street in your hands", AKA "The Uber For Everyday Tasks" (~Evening Standard). Before Pinga, Mr. Goulden was a Senior Manager & business consultant at KPMG where he had an itch in the startup marketplace world he needed to scratch. Over the course of 5 years Pinga grew to over 40K downloads, 10K active customers, raised over 700K pounds, and was live across every neighborhood of London This conversation was fascinating! Like listening to….the Pinga “discography”. We dives deep into... beta launching at a UNI, the evolution of pricing through algorithms, NETWORK EFFECTS and PLOT TWISTING pivots to make a marketplace successful, Pinga’s flywheel and the constant battle, partnering with Co-op grocery stories, and so
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#66: Veteran Operator at UberEATS and Bungalow, Alex Rodriguez, will make you really WANT a DADU (and know what the hell it is) (Part 2)
02/12/2021 Duração: 34minAlex Rodriguez is the General Manager of Abodu, the premiere DADU company. What's a DADU? Stay tuned and you'll find out. Before Abodu, over the course of 4.5 years Alex worked at some impressive marketplaces he was the Partnerships Lead and Operator @ UberEATS for Seattle & Portland and Regional Market Ops Manager @ Bungalow (co-living spaces). Alex Rodriguez holds a bachelor's degree at an American College in Greece, which you'll hear more about soon! This conversation was a delight! Alex comes from a unique background that brings a KEY perspective to marketplaces. This episode is particularly valuable for an Operations Manager or Specialist in a physical marketplace and interested in hearing from someone who's rolled up their sleeves & improvised at some fascinating marketplaces. As well, a founder or entrepreneur who wants to be the front-runner in a market and everything it takes to get there. We dive deep into…studying & living in Greece, equine therapy, operating a 3-sided marketplaces, ge
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#65: Abodu General Manager, Alex Rodriguez, on Operating a 3-Sided Marketplace & Irreverent Ways To Build Partnerships @ UberEATS (Part 1)
30/11/2021 Duração: 37minAlex Rodriguez is the General Manager of Abodu, the premiere DADU company. What's a DADU? Stay tuned and you'll find out. Before Abodu, over the course of 4.5 years Alex worked at some impressive marketplaces.He was the Partnerships Lead and Operator @ UberEATS for Seattle & Portland and Regional Market Ops Manager @ Bungalow (co-living spaces). Alex Rodriguez holds a bachelor's degree at an American College in Greece, which you'll hear more about soon! This conversation was a delight! Alex comes from a unique background that brings a KEY perspective to marketplaces. This episode is particularly valuable for an Operations Manager or Specialist in a physical marketplace and interested in hearing from someone who's rolled up their sleeves & improvised at some fascinating marketplaces. As well, a founder or entrepreneur who wants to be the front-runner in a market and everything it takes to get there. We dive deep into…studying & living in Greece, equine therapy, operating a 3-sided marketplaces, ge
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#64: From Unknown Brand to $1 Billion P&L in the Pacific Northwest? CEO of Vivian & Co and Lifelong Vagabond, Brooke Steger, Tells (Part 2)
25/11/2021 Duração: 33minBrooke Steger is the founder and CEO of Vivian & Co. But more importantly, Formerly she was Uber's General Manager of the Pacific Northwest region, where she took it from 1 to 100 in a rapid speed. Seattle was the 3rd market for Uber, where Brooke took it from an unknown brand to a 10-figure business. Before Uber, she was the Director @ Lockerz, and is currently on the board of several other startups that are trying to make a splash. Back to Uber: over the course of 5 years Brooke took the PNW region from a 1 million to 1 billion dollar P&L, spoke @ State Congress to get ride-share bills passed, and built the team from the ground up. This conversation was incredible. Brooke HUSTLES and pursues what she's passionate about which is a constant thread through her life. We dive deep into…inception days of Uber Seattle, fixing "supply" & growing an UberX solution, sacrifices of scaling, marketing to drivers & borrowing from different cultures, pop-ups & other experiments during early Uber, and
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#63: Former Uber Seattle GM & All Around Badass, Brooke Steger, on inception days of Uber Seattle and growing the UberX solution (Part 1)
23/11/2021 Duração: 37minBrooke Steger is the founder and CEO of Vivian & Co. But more importantly, Formerly she was Uber's General Manager of the Pacific Northwest region, where she took it from 1 to 100 in a rapid speed. Seattle was the 3rd market for Uber, where Brooke took it from an unknown brand to a 10-figure business. Before Uber, she was the Director @ Lockerz, and is currently on the board of several other startups that are trying to make a splash. Back to Uber: over the course of 5 years Brooke took the PNW region from a 1 million to 1 billion dollar P&L, spoke @ State Congress to get ride-share bills passed, and built the team from the ground up. This conversation was incredible. Brooke HUSTLES and pursues what she's passionate about which is a constant thread through her life. We dive deep into…inception days of Uber Seattle, fixing "supply" & growing an UberX solution, sacrifices of scaling, marketing to drivers & borrowing from different cultures, pop-ups & other experiments during early Uber, and
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#62: From Cotton-Field Tirebuster to Seasoned Marketplace GM, Ty Wolfe Jones, on The Tractor Keys To Supply-Side Success (Part 2)
18/11/2021 Duração: 38minTy Wolfe Jones is a marketplace leader, guru, operator spending most of his career in the startup, tech industry. Ty comes from an entrepreneurial family, spending his childhood & teens in the cotton fields of Tulare (TO-LARRY), California, patching tires of 40 foot tall tractors, 2 miles deep in a field cresting @ sunset. Fast forward to "young, reckless cowboy Ty" and we find him operating in the enhanced drink industry, becoming 1 of the 1st founding members of Zipfizz, Cha Dao Tea, PHIX, and Nuun. After a stint here, he entered the world of startups and worked at well-known names like Tango Card, Uber, & Doordash. A lover of the northwest, a fine scotch whisky & cigar, over the course of 10 years Ty's scaled early-stage marketplaces as "The Operations Guy", expanded into new markets @ Uber & Doordash, and forged teams, pioneered relationships, & pushed boundaries This conversation was a hoot, Ty is a truthsayer, direct as nails, and a fountain of marketplace stories, making him a deli
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#61: Startup Historian & Marketplace Guru, Ty Wolfe Jones, on The Beating Ops Heart of Kickass Startups & The "Uber Everywhere" Mantra (Part 1)
16/11/2021 Duração: 32minTy Wolfe Jones is a marketplace leader, guru, operator spending most of his career in the startup, tech industry. Ty comes from an entrepreneurial family, spending his childhood & teens in the cotton fields of Tulare (TO-LARRY), California, patching tires of 40 foot tall tractors, 2 miles deep in a field cresting @ sunset. Fast forward to "young, reckless cowboy Ty" and we find him operating in the enhanced drink industry, becoming 1 of the 1st founding members of Zipfizz, Cha Dao Tea, PHIX, and Nuun. After a stint here, he entered the world of startups and worked at well-known names like Tango Card, Uber, & Doordash. A lover of the northwest, a fine scotch whisky & cigar, over the course of 10 years Ty's scaled early-stage marketplaces as "The Operations Guy", expanded into new markets @ Uber & Doordash, and forged teams, pioneered relationships, & pushed boundaries This conversation was a hoot, Ty is a truthsayer, direct as nails, and a fountain of marketplace stories, making him a deli
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#60: How Do You Supercharge Growth? Former GM of UberEATS, Peter Hsu, on Hiring for "Leaving Velocity" & Marketplace Magic (Part 2)
11/11/2021 Duração: 26minPeter Hsu is the founder and CEO…of a stealthy co we can't mention much about yet, but more importantly over the course of 6.5 years Peter has served as a General Manager & COO for some of the most beloved marketplaces, with a proven track record as a successful OPERATOR. He was the former COO of Bellhops, a full service MOVING marketplace operating in 40+ cities, where he supercharged growth to a 2.5x annual growth rate, switched from - to + contribution margin. Before this, Peter served as General Manager of UBEREATS for the Southeast US region where he built UberEATS from pre-revenue in Atlanta to the dominant food delivery offering in the Southeast. This conversation was impressive and a delight. Peter shares some tasty unspoken nuggets around successfully growing the supply side of a marketplace, along with the added complexity of a "3rd side" (restaurants) and the need to take care of your SUPPLY. We dive deep into…hiring for "leaving velocity", steps to a MARKETPLACE flywheel, being supply constra
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#59: Former COO of Bellhops & Operator, Peter Hsu, on Supercharging Growth & The Proven Steps to a Marketplace Flywheel (Part 1)
09/11/2021 Duração: 37minPeter Hsu is the founder and CEO…of a stealthy co we can't mention much about yet, but more importantly over the course of 6.5 years Peter has served as a General Manager & COO for some of the most beloved marketplaces, with a proven track record as a successful OPERATOR. He was the former COO of Bellhops, a full service MOVING marketplace operating in 40+ cities, where he supercharged growth to a 2.5x annual growth rate, switched from - to + contribution margin. Before this, Peter served as General Manager of UBEREATS for the Southeast US region where he built UberEATS from pre-revenue in Atlanta to the dominant food delivery offering in the Southeast. This conversation was impressive and a delight. Peter shares some tasty unspoken nuggets around successfully growing the supply side of a marketplace, along with the added complexity of a "3rd side" (restaurants) and the need to take care of your SUPPLY. We dive deep into…hiring for "leaving velocity", steps to a MARKETPLACE flywheel, being supply constra
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#58: Supply or Demand, What Comes 1st in a Marketplace? Ex-Nordstrom & Google Leader, Shauna Causey, on Cracking a Million Dollar Q (Part 2)
04/11/2021 Duração: 39minShauna Causey is the founder and CEO of WEEKDAYS…the leading micro-schools marketplace with the largest network of teachers who meet 6-8 students in small learning programs in a neighborhood home or small classroom. The early days of the company go back to Madrona Venture Labs when Shauna, who was a Partner, couldn't find a daycare or preschool nearby with an opening, so she decided to solve her own problem But before that, Shauna Causey won Business Journal's "40 under 40" award, and was honored as "Digital Media Leader of the Year" by PR News. Shauna has a long history of being an executive, advisor, partner at landmark brands like Nordstrom, Comcast, and Google. Later, she got deeply involved in startups @ Decide (acquired by Ebay) & Startup Weekend. Over the course of 18 months, WEEKDAYS has grown to over 2,000 teachers in multiple major markets like Seattle, Denver, Los Angeles, & San Francisco, while developing programs across the rest of the country. We dive deep into micro-schools…the challe
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#57: Master of Charisma and WEEKDAYS CEO, Shauna Causey, on Hyper-growing a Micro-Schools Startup During Covid-19 (Part 1)
02/11/2021 Duração: 36minShauna Causey is the founder and CEO of WEEKDAYS…the leading micro-schools marketplace with the largest network of teachers who meet 6-8 students in small learning programs in a neighborhood home or small classroom. The early days of the company go back to Madrona Venture Labs when Shauna, who was a Partner, couldn't find a daycare or preschool nearby with an opening, so she decided to solve her own problem But before that, Shauna Causey won Business Journal's "40 under 40" award, and was honored as "Digital Media Leader of the Year" by PR News. Shauna has a long history of being an executive, advisor, partner at landmark brands like Nordstrom, Comcast, and Google. Later, she got deeply involved in startups @ Decide (acquired by Ebay) & Startup Weekend. Over the course of 18 months, WEEKDAYS has grown to over 2,000 teachers in multiple major markets like Seattle, Denver, Los Angeles, & San Francisco, while developing programs across the rest of the country. We dive deep into micro-schools…the challe
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#56: Marketing Executive & Thought Leader, Bill Kong, on Major Marketing Disruptions and Zi “Perfect, Modern Marketer” (Part 2)
08/10/2020 Duração: 35min(This week's FINAL $50 Amazon Raffle winner is...t.mcfoo. He said, "Whether your interested in the dark corners of marketing or just... interesting stories, this is well worth the listen."] (Part 2) Bill Kong is the CMO of Rover, the world’s largest marketplace for pet services like walks, boarding, daycare, grooming, and more. The mission of Rover is to make experiencing the love of a pet accessible to everyone, regardless of how busy you are. Bill, originally born in China, moved to the US at a young age and studied computer science at UC Berkeley before starting his career as a product manager in Silicon Valley. While working for companies that were ahead of the curve in enterprise SAAS (Vantive, Metreo), affiliate marketing (Amazon), and behavior targeting (AudienceScience), he realized his passion for marketing and it’s ability to interweave closely with product management and operations. Bill ultimately ended up at Drugstore.com (now Walgreens), managing the profit & loss of the online store which b
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#55: Master of Scale and Rover CMO, Bill Kong, on Presentations to Jeff Bezos and Cutting His Marketing Teeth in Affiliate (Part 1)
06/10/2020 Duração: 31min[Want an easy $50? if you leave a WRITTEN review on Apple Podcasts, you're entered into a $50 Amazon gift card raffle which we'll announce the winner of every other Thursday.] Bill Kong is the CMO of Rover, the world’s largest marketplace for pet services like walks, boarding, daycare, grooming, and more. The mission of Rover is to make experiencing the love of a pet accessible to everyone, regardless of how busy you are. Bill, originally born in China, moved to the US at a young age and studied computer science at UC Berkeley before starting his career as a product manager in Silicon Valley. While working for companies that were ahead of the curve in enterprise SAAS (Vantive, Metreo), affiliate marketing (Amazon), and behavior targeting (AudienceScience), he realized his passion for marketing and it’s ability to interweave closely with product management and operations. Bill ultimately ended up at Drugstore.com (now Walgreens), managing the profit & loss of the online store which brought in revenue of ov
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#54: 100 Decisions to Bootstrap a Consulting Firm? Ex-Accenture Senior Consultant, Alex Goldenberg, on Deliberate Growth (Part 2)
01/10/2020 Duração: 35min[Want an easy $50? if you leave a WRITTEN review on Apple Podcasts, you're entered into a $50 Amazon gift card raffle which we'll announce the winner of every other Thursday.] (Part 2) Alex Goldenberg (@goldena76) is the founder and CEO of AG Consulting Partners, an established Northwest business management consulting agency based out of Seattle, WA. After working at Accenture for 12 years developing expertise in marketing, sales, and business process outsourcing, he left to begin his own consulting practice in the hotbed of the 2009 recession. Very quickly he was able to build a client base and bootstrap the firm, operating from his kitchen table for the first 6 months. Given it’s immediate success, he convinced his future co-founder, Michael Gringauz, to join him. Over the course of 11 years they’ve “step grown” the firm from 2 people to over 60 full-time employees, operating 100% remotely until recent, leaning heavily into “the firm” consulting business model. Michael holds a bachelors in international eco
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#53: AG Consulting Founder, Alex Goldenberg, on Escaping Communism and Blueprints to a Thriving Consulting Business (Part 1)
29/09/2020 Duração: 36min[Want an easy $50? if you leave a WRITTEN review on Apple Podcasts, you're entered into a $50 Amazon gift card raffle which we'll announce the winner of every other Thursday.] Alex Goldenberg (@goldena76) is the founder and CEO of AG Consulting Partners, an established Northwest business management consulting agency based out of Seattle, WA. After working at Accenture for 12 years developing expertise in marketing, sales, and business process outsourcing, he left to begin his own consulting practice in the hotbed of the 2009 recession. Very quickly he was able to build a client base and bootstrap the firm, operating from his kitchen table for the first 6 months. Given it’s immediate success, he convinced his future co-founder, Michael Gringauz, to join him. Over the course of 11 years they’ve “step grown” the firm from 2 people to over 60 full-time employees, operating 100% remotely until recent, leaning heavily into “the firm” consulting business model. Michael holds a bachelors in international economics fr
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#52: Former Head of Growth @ Amazon, Tye DeGrange, on Growth-As-A-Service and How To Scale (Growth Within Growth) (Part 2)
24/09/2020 Duração: 33min[Want an easy $50? if you leave a WRITTEN review on Apple Podcasts, you're entered into a $50 Amazon gift card raffle which we'll announce the winner of every other Thursday.] Tye DeGrange (@tdegrange) is the CEO and Principal at Round Barn Labs, a growth-as-a-service agency that provides paid marketing and conversion rate optimization services for some of the world's greatest brands, including eBay, Porsche, and ModCloth and startups backed by Andreesson Horowitz, Kleiner Perkins, and Google Ventures. Prior to Round Barn Labs, Tye was a Head of Growth at Amazon, Harland Clarke (customer engagement for financial services), and Quotient Technology (acquired by coupons.com) where he scaled customer bases, lowered CAC by launching untapped marketing channels, and consistently finding and solving sticking points in the "customer journey". Tye also is an active member of the Reforge growth community, a San Francisco-based growth focused learning series led by world-renowned growth practitioners like Andrew Che
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#51: CEO @ Round Barn Labs, Tye DeGrange, on The 2 Digital Ad Mammoths & Digital Marketing’s Iterative Evolution (Part 1)
22/09/2020 Duração: 39min[Want an easy $50? if you leave a WRITTEN review on Apple Podcasts, you're entered into a $50 Amazon gift card raffle which we'll announce the winner of every other Thursday.] Tye DeGrange (@tdegrange) is the CEO and Principal at Round Barn Labs, a growth-as-a-service agency that provides paid marketing and conversion rate optimization services for some of the world's greatest brands, including eBay, Porsche, and ModCloth and startups backed by Andreesson Horowitz, Kleiner Perkins, and Google Ventures. Prior to Round Barn Labs, Tye was a Head of Growth at Amazon, Harland Clarke (customer engagement for financial services), and Quotient Technology (acquired by coupons.com) where he scaled customer bases, lowered CAC by launching untapped marketing channels, and consistently finding and solving sticking points in the "customer journey". Tye also is an active member of the Reforge growth community, a San Francisco-based growth focused learning series led by world-renowned growth practitioners like Andrew Ch