Jakub Kubickas The Daily Marketer

The Daily Marketer is a podcast about pushing through the noise, swimming through the water, and breaking through the surface. Marketing is about compounding breakthroughs; not about customers, but about human nature & what gets us to make a move. Have you every been stumped on a startup name? I have. I still am! So what's an entrepreneur to do? One word: test. If you can't decide, let the market decide for you. Learn in today's episode how "testing" your title could be the best $100 you spend. Show Notes James Altucher: https://jamesaltucher.com/ (I also highly recommend his podcast: https://jamesaltucher.com/podcasts/) Shopify Business Name Generator: https://www.shopify.com/tools/business-name-generator Launchaco (Free Landing Page Creator): https://www.launchaco.com/ Episode in blog format: https://jakubkubicka.com/name/

The Daily Marketer is a podcast about pushing through the noise, swimming through the water, and breaking through the surface. Marketing is about compounding breakthroughs; not about customers, but about human nature & what gets us to make a move. Marketing: a sexy profession with a huge supply of candidates yet few spots. That said, there are dozens of free certs and courses by world-class companies, and given a little agency, can set someone up for massive success. Find out all 5 in this episode. Show Notes Wharton Business School's Intro to Marketing: https://www.coursera.org/learn/wharton-marketing?action=enroll Google Analytics Academy full course list: https://analytics.google.com/analytics/academy/ Hootsuite Platform Training course: https://education.hootsuite.com/courses/platform-training Canva Design School courses (via interactive tutorials + videos): https://designschool.canva.com/ Episode in blog format: https://jakubkubicka.com/certifications/

The Daily Marketer is a podcast about pushing through the noise, swimming through the water, and breaking through the surface. Marketing is about compounding breakthroughs; not about customers, but about human nature & what gets us to make a move. Figure out your LTV, uncover your most valuable customer segments, and so much more with this handy, little marketing tool. If you need one that is the perfect combo of powerful & quick, the cohort analysis is the ticket. Get the gist in today's episode. Show Notes Joseph Campbell's Hero With A Thousand Faces: https://www.amazon.com/Thousand-Faces-Collected-Joseph-Campbell/dp/1577315936 Bizible on Cohort Analysis in B2B businesses: https://www.bizible.com/blog/how-to-cohort-analysis-b2b-marketing Randomizec Controlled Test defined by MedicineNet: https://www.medicinenet.com/script/main/art.asp?articlekey=39532 Neil Patel goes deep on LTV (defined): https://neilpatel.com/blog/how-to-calculate-lifetime-value/ Episode in blog format: https://jakubkubicka.c

The Daily Marketer is a podcast about pushing through the noise, swimming through the water, and breaking through the surface. Marketing is about compounding breakthroughs; not about customers, but about human nature & what gets us to make a move. As much as paid user acquisition is a saving grace for most B2C startups, the cost of acquiring will become MORE expensive over time. Enter engagement and retention marketing, your saving grace to a very big problem. Learn how in today's episode. Show Notes a16z Podcast on User Acquisition: https://a16z.com/2018/08/08/growth-user-acquisition/ Growth Marketing Thought Leader, Andrew Chen: https://andrewchen.co/ Episode in blog format: https://jakubkubicka.com/engagement/

The Daily Marketer is a podcast about pushing through the noise, swimming through the water, and breaking through the surface. Marketing is about compounding breakthroughs; not about customers, but about human nature & what gets us to make a move. Split testing can yield endless optimizations in your UI, ad copy, email marketing, and more. Learn to see whether your startup's hunches of tweaked copy or layout really are driving more engagement & conversions, in today's episode of The Daily Marketer. Show Notes Optimizely on Split Testing: https://www.optimizely.com/optimization-glossary/ab-testing/ Mightycall on Split Testing's true benefits: https://www.mightycall.com/blog/10-benefits-ab-testing/ Wyatt Jenkins (HBR) on "Experimentation Culture": https://hbr.org/2014/02/ab-testing-and-the-benefits-of-an-experimentation-culture Episode in blog format: https://jakubkubicka.com/split-testing/

The Daily Marketer is a podcast about pushing through the noise, swimming through the water, and breaking through the surface. Marketing is about compounding breakthroughs; not about customers, but about human nature & what gets us to make a move. What if I told you there is a method to the madness of Facebook ads? That there is a simple 3-tier campaign model that can lead to reaching the right people at the lowest cost, while keeping your ads from becoming irritating? Learn how in today's episode. Show Notes Behavioral Retargeting (Ads) Explained: https://en.wikipedia.org/wiki/Behavioral_retargeting Jon Loomer on Facebook's Campaign Budget Optimization: https://www.jonloomer.com/2018/01/09/facebook-campaign-budget-optimization/ Beginners guide to Facebook Ads: https://www.facebook.com/business/help/965529646866485 Episode in blog format: https://jakubkubicka.com/facebook-ads/

The Daily Marketer is a podcast about pushing through the noise, swimming through the water, and breaking through the surface. Marketing is about compounding breakthroughs; not about customers, but about human nature & what gets us to make a move. Rightly so, the Internet has bred more and more direct marketers. But if we take a moment to observe a pre-Internet co like Coca Cola, they transcend their category and embody an emotion at their very thought. How did they do it? Learn in today's episode. Show Notes Shopify on Direct Marketing: https://www.shopify.com/encyclopedia/direct-marketing Hubspot on companies with stellar brand marketing: https://blog.hubspot.com/blog/tabid/6307/bid/34227/15-businesses-to-admire-for-consistent-stellar-branding.aspx Episode in blog format: https://jakubkubicka.com/branding/

The Daily Marketer is a podcast about pushing through the noise, swimming through the water, and breaking through the surface. Marketing is about compounding breakthroughs; not about customers, but about human nature & what gets us to make a move. In your field, there are a million others who are JUST as passionate & driven as you and will gladly take your position if you let the lazy bug catch you. So how do you blast past them like a space-bearing rocket? I hope to show you in 5 easy steps. Show Notes Austin Kleon's Steal Like An Artist book: https://austinkleon.com/steal/ The Muse on ways to build a personal brand (personal glossary included): https://www.themuse.com/advice/26-different-ways-to-build-your-personal-brand-meaning-youll-like-at-least-one Episode in blog format: https://jakubkubicka.com/personal-brand/

The Daily Marketer is a podcast about pushing through the noise, swimming through the water, and breaking through the surface. Marketing is about compounding breakthroughs; not about customers, but about human nature & what gets us to make a move. We all know the feeling: slow revenue growth, an overworked team, and always focused on tasks when you'd rather be doing strategy. Two solutions? outsource & automation. I distilled what I think are the 3 most effective outsourcing & automation tactics. Show Notes Neil Patel on automation tips: https://neilpatel.com/blog/automated-marketing-activities/ Reply.io: https://reply.io/ Pocket app: https://itunes.apple.com/us/app/pocket-save-read-grow/id309601447?mt=8 IFTTT app: https://itunes.apple.com/us/app/ifttt/id660944635?mt=8 Episode in blog format: https://jakubkubicka.com/outsource/

The Daily Marketer is a podcast about pushing through the noise, swimming through the water, and breaking through the surface. Marketing is about compounding breakthroughs; not about customers, but about human nature & what gets us to make a move. Facebook's Build To Break, a semi-annual event where marketers from the most industry-disrupting startups come to sharpen their Facebook Ads prowess and learn leading edge secrets. Here are the 3 most valuable insights I learned along the way. Show Notes Lowest Cost bid strategy: https://www.facebook.com/business/help/721453268045071 Target Cost bid strategy: https://www.facebook.com/business/help/245880322600819 Episode in blog format: https://jakubkubicka.com/facebook/

The Daily Marketer is a podcast about pushing through the noise, swimming through the water, and breaking through the surface. Marketing is about compounding breakthroughs; not about customers, but about human nature & what gets us to make a move Lifer: a person who has made a lifelong commitment, usually in a certain career. Yet, some of the most successful and influential humans in recent history have made powerful statements by "non-lifing" it and bestowed key marketing lessons along the way. Show Notes Crosslink Consulting on Presidential Branding Lessons: https://www.crosslinkconsulting.net/the-best-marketing-lessons-u-s-presidents-have-ever-taught-us/ Donald Trumps Twitter Feed (as if you haven't seen it): https://twitter.com/realDonaldTrump?ref_src=twsrc%5Egoogle%7Ctwcamp%5Eserp%7Ctwgr%5Eauthor Brandon Stanton's Humans Of New York: http://www.humansofnewyork.com/ Ina Garten's Barefoot Contessa Cooking Blog: https://barefootcontessa.com/ Episode in blog format: https://jakubkubicka.com/non-lifer/

The Daily Marketer is a podcast about pushing through the noise, swimming through the water, and breaking through the surface. Marketing is about compounding breakthroughs; not about customers, but about human nature & what gets us to make a move. Building 1000 true fans sounds simple enough, but how do you keep and engage 1000 people? Isn't that your second thought? Take a page out of Seth Godin's, Tim Ferriss's, or Ryan Holiday's book and try one of their tested and proven approaches. Show Notes Seth Godin's world-famous blog: https://seths.blog/ Ryan Holiday's Reading Recommendation Newsletter: https://ryanholiday.net/reading-newsletter/ Tim Ferriss's 5 Bullet Friday: https://go.tim.blog/5-bullet-friday-1/ Episode in blog format: https://jakubkubicka.com/1000/

The Daily Marketer is a podcast about pushing through the noise, swimming through the water, and breaking through the surface. Marketing is about compounding breakthroughs; not about customers, but about human nature & what gets us to make a move. Amazon Marketplace not only contributes a huge chunk of revenue to Amazon's annual sales, but 2,975 new sellers join EVERY DAY. However, the real challenge with being a seller is NOT inventory management, taxes, or profitability, but marketing. Show Notes Feedback Express Amazon Marketplace Stats: https://www.feedbackexpress.com/amazon-1029528-new-sellers-year-plus-stats/ Entrepreneur on Amazon Marketplace Stats: https://www.entrepreneur.com/article/303532 Sellic's Beginners Guide To Amazon PPC: https://sellics.com/blog-amazon-ppc-guide Episode in blog format: https://jakubkubicka.com/amazon/

The Daily Marketer is a podcast about pushing through the noise, swimming through the water, and breaking through the surface. Marketing is about compounding breakthroughs; not about customers, but about human nature & what gets us to make a move. Direct to consumer retail has taken a slow moving, old-boys club and injected it with startup steroids to make them fast, customer pleasing, quick sprouting machines. Learn more in this unique episode of the podcast, The Daily Marketer. Show Notes Sleeknote on Casper marketing: https://sleeknote.com/blog/casper-marketing The Economist on China's manufacturing dominance: https://www.economist.com/leaders/2015/03/12/made-in-china Ad Week on Direct to Consumer Retail for Marketing: https://www.adweek.com/brand-marketing/how-direct-to-consumer-brands-are-tearing-down-and-rebuilding-the-marketing-scene/ The Horse: https://www.thehorse.com.au/ Episode in blog format: https://jakubkubicka.com/d2c/

The Daily Marketer is a podcast about pushing through the noise, swimming through the water, and breaking through the surface. Marketing is about compounding breakthroughs; not about customers, but about human nature & what gets us to make a move. I'm here not to tell you to run 20 boosted Facebook posts, go to networking events, or to hand out 1000 flyers to local businesses, but to share some of the more creative yet effective tactics I've found to grow my readership (while doing it with style). Show Notes Precision Training's Josh Lieb's weekly wellness videos: https://www.facebook.com/precisionptnw/ David Spark's quirky but amazing self-marketing ploys: http://www.sparkminute.com/2013/02/12/16-unique-ways-to-promote-yourself-and-your-business/ Episode in blog format: https://jakubkubicka.com/non-scaling/

The Daily Marketer is a podcast about pushing through the noise, swimming through the water, and breaking through the surface. Marketing is about compounding breakthroughs; not about customers, but about human nature & what gets us to make a move. Colossal paid ad giants are heaven sent yet a huge gamble. Why? One word: complacency. Why bother exploring new channels when the 2 biggest drive amazing volume and low CPAs? Learn about channel testing and why its key for the livelihood of your startup. Show Notes Sean Ellis on Product-Market Fit: http://www.startup-marketing.com/the-startup-pyramid/ Quicksprout on marketing experimentation: https://www.quicksprout.com/2014/01/08/how-to-find-and-test-new-marketing-channels/ Eric Benjamin Seufert on marketing saturation (a unique take): https://mobiledevmemo.com/its-impossible-to-saturate-a-marketing-channel/ Episode in blog format: https://jakubkubicka.com/channel-testing/

The Daily Marketer is a podcast about pushing through the noise, swimming through the water, and breaking through the surface. Marketing is about compounding breakthroughs; not about customers, but about human nature & what gets us to make a move. We recently mentioned the most vital marketing metrics to track, but one in particular, DAU/MAU, should be given some serious TLC. Do the same people come visit your app or e-commerce site daily? Once a month? The answer could save your startup. Show Notes a16z Podcast on "The Basics of Growth (Part 1)": https://a16z.com/2018/08/08/growth-user-acquisition/ Nabeel Hyatt on DAU/MAU: https://techcrunch.com/2009/10/29/how-to-measure-the-true-stickiness-and-success-of-a-facebook-app/ Episode in blog format: https://jakubkubicka.com/dau-mau/

The Daily Marketer is a podcast about pushing through the noise, swimming through the water, and breaking through the surface. Marketing is about compounding breakthroughs; not about customers, but about human nature & what gets us to make a move.   Marketing can be a world of smoke and mirrors. In short, no one cares about your number of followers or amount of unique visitors, but your ability to drive loyal customers and engaged users. These 4 metrics above all, are vital to keep a pulse on.   Show Notes a16z Podcast on "The Basics of Growth (Part 1)": https://a16z.com/2018/08/08/growth-user-acquisition/ Baremetrics on MAU: https://baremetrics.com/academy/startups-know-monthly-active-users Investopedia on GMV: https://www.investopedia.com/terms/g/gross-merchandise-value.asp Episode in blog format: https://jakubkubicka.com/four-metrics/

The Daily Marketer is a podcast about pushing through the noise, swimming through the water, and breaking through the surface. Marketing is about compounding breakthroughs; not about customers, but about human nature & what gets us to make a move. What 20% of the work you're doing is leading to 80% of results? I guarantee that if you embrace pixels, this will fall into your 20%. Most shy away from them since they're slightly technical and seem complicated, so why not debunk this once and for all? Show Notes Hotmart's Take on the Conversion Pixel: https://blog.hotmart.com/en/conversion-pixel/ Claire Pells on Remarketing Pixel: https://clairepells.com/conversion-tracking-pixels-remarketing-pixels/ Episode in blog format: https://jakubkubicka.com/pixel/