Jakub Kubickas The Daily Marketer
#56: Marketing Executive & Thought Leader, Bill Kong, on Major Marketing Disruptions and Zi “Perfect, Modern Marketer” (Part 2)
- Autor: Vários
- Narrador: Vários
- Editora: Podcast
- Duração: 0:35:24
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(This week's FINAL $50 Amazon Raffle winner is...t.mcfoo. He said, "Whether your interested in the dark corners of marketing or just... interesting stories, this is well worth the listen."] (Part 2) Bill Kong is the CMO of Rover, the world’s largest marketplace for pet services like walks, boarding, daycare, grooming, and more. The mission of Rover is to make experiencing the love of a pet accessible to everyone, regardless of how busy you are. Bill, originally born in China, moved to the US at a young age and studied computer science at UC Berkeley before starting his career as a product manager in Silicon Valley. While working for companies that were ahead of the curve in enterprise SAAS (Vantive, Metreo), affiliate marketing (Amazon), and behavior targeting (AudienceScience), he realized his passion for marketing and it’s ability to interweave closely with product management and operations. Bill ultimately ended up at Drugstore.com (now Walgreens), managing the profit & loss of the online store which b