Jakub Kubickas The Daily Marketer

#69: Senior Director of Product Growth @ impact.com, Brian Marcus, on Building a Digital Marketplace and Supply/Demand Power Dynamics (Part 1)

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Sinopse

Brian Marcus is a thought leader in affiliate and partner marketing and has been @ some of the largest brands, Google & eBay. Although he currently is a Senior Director of Product Growth @ impact.com, he's had a career of bringing performance marketing CHOPS to every brand he's joined. Over the course of 10 years, Brian has built entire marketing programs, lead teams who managed >1,000 Advertiser Affiliate programs, authored The Ultimate Guide To Partner Marketing, and was named one of PerformanceIn's "Top 50" most influential performance marketing leaders of 2020. This conversation was…extremely interesting!  Brian dug into so much around a DIGITAL marketplace and how there is so much open territory in the affiliate/partner marketing universe. You can tell he's taught/enjoys teaching, by the way he tells stories & provides explanations. We dive deep into…the "digital" marketplace being built @ impact.com, getting brands (demand) to join a digital marketplace 1st, the evolution of the affiliate space,