Social Selling Made Simple

Since ChatGPT hit the streets, nothing has been the same, and we’re only just starting to scratch the surface of what it can do for our industry. But a piece of technology is only as powerful as how we use it, and AI is no different.    There are things we can do to make the content ChatGPT produces better. How do we get better with the prompts we give it? Why do we still have to proofread and double-check the content?    In this episode, entrepreneur, tech expert, and managing partner of Agent Inner Circle, Alex Camelio returns to discuss all the opportunities and concerns around ChatGPT.  Three Things You’ll Learn In This Episode    - Bad tech vs. bad humans  Some of the concerns people have about ChatGPT are flawed responses and content that’s in violation of license law or the REALTORS Code of Ethics. Is this more about humans than tech?    - Why it’s vital to perfect our prompts  How do we tweak the tone of our AI content so that it caters to the audience we’re trying to attract?   - How to individuali

Real estate agents have to reach out to hundreds or even thousands of people, while still making each message personalized and tailored to each consumer. The moment our messaging feels canned, templatized, or too general, it won’t connect or convert.    This used to be really hard to do at scale, but now thanks to AI, we can reach many people with customized, personalized messaging.    How can we leverage AI to make our email marketing more effective?    In this episode, the founder and CEO of Scout, Drew Fabrikant shares how they are making email marketing easier for agents.     Three Things You’ll Learn In This Episode    - How to connect one-on-one at scale How can we use AI to make our audience feel like we’ve done our homework?    - How to improve your AI inputs If we use AI tools to generate language, how do we ensure it perfectly fits the audience we’re crafting it for?    - More ways to leverage AI in real estate How can team leaders and brokers leverage AI to recruit the best talent?     Guest Bio  

Taking massive action after you’ve suffered a string of failures, setbacks, and losses is easier said than done, as many Realtors have found out. At best, it makes you more timid and hesitant, at worst, you become paralyzed and unable to do what is necessary to bounce back.    How can we make sure we recover faster after a setback?   In this episode, I’m inviting you to a coaching call experience. You’ll learn how to leverage AI, deal with failure, and how to feed your mindset and faith.      Three Things You’ll Learn In This Episode    - How to multiply your abilities  What can we do to go from incremental growth to quantum leaps?   - AI tools you should be using right now How do we use AI to get a higher return on our investment and time?   - How to put your faith into action Real estate can be a tough business, how do we avoid letting it get to us?

Real estate is a competitive space, and with the market swaying, a lot of agents are going back to cold calling to get business. While cold calling works for many Realtors, many people need a different mindset about it.   How can shifting our mindset about cold calling directly impact our results?   How can we make cold calling fun, and use it to grow?   In this episode, Head of Sales at Humantic AI Collin Mitchell joins me to discuss how he made over 500,000 cold calls in his career, what the perfect script looks like and how cold-calling can actually be enjoyable. Three Things You’ll Learn In This Episode    - How to open a cold call The opening to your cold call is undoubtedly one of the most important parts of your conversation so how do you find one that works for you?   - Fine-tuning your cold-calling How does being consistent help us perfect conversations?   - How to use personality insights to build relationships Knowing your buyer's personality can help you be compatible with them, and understand w

Metaverse, blockchain, cryptocurrency, web3, DeFi - these aren’t just buzzwords. They are terms that are rapidly changing how transactions are happening right now. The idea of having closings take place on the blockchain, and doing down payments in crypto sounds extremely futuristic, but this is now a reality.    Real estate is fraught with fraud, but implementing the blockchain in how we buy and sell homes is already solving this problem.    What do agents need to know about all these concepts?   In this episode, Realtor, speaker, and real estate tech pioneer, Amy Chorew helps us wrap our heads around Decentralized Finance and gives us the scoop on where the opportunities are.     Three Things You’ll Learn In This Episode    - Common consumer problems that will be solved by the blockchain  How is blockchain changing everything from health records to buying cars?    - The immutability of the blockchain Will the blockchain eliminate a lot of the fraud we see in real estate?   - 4 ways the blockchain is enablin

As real estate professionals, it’s important to have an understanding of the life events that motivate a transaction, including divorce. Because it’s an emotional time tied in with a huge financial decision, dealing with divorcing clients can be difficult.    How can communicating effectively help us when it comes to working with divorce clients? Why is it so essential to treat both sides equally?   In this episode, President & Founder of the National Association of Divorce Professionals Liz Becker joins me to discuss professionals that touch on the divorce process, how to communicate in more than one way and how to create a win-win situation for your clients.     Three Things You’ll Learn In This Episode    - How to make your communication versatile  Why do we have to shift our communication style according to our clients?    - How to ensure that your output matches your client's input How do we understand our clients so we can have a better rapport with them?    - The trifecta of good communication What

Real estate is surprisingly one of the most dangerous professions in the world - we are the only professionals that meet complete strangers at a property and often find ourselves behind closed doors with people we don’t know.    There are so many safety details we overlook, endangering our lives and the lives of our clients in the process, but this can be avoided with a few changes and decisions.    Can we win more clients by making safety a prominent part of our service?    What are some of the safety mistakes agents make?    In this episode, I’m joined by “Tracey, the Safety Lady” Hawkins. She shares her expertise on steps we can take to keep ourselves, our clients, and their possessions safe throughout the entire transaction.     Three Things You’ll Learn In This Episode    - Surprising ways thieves gain valuable information from real estate clients How do we ensure that our sellers and their private information are protected as dozens of people walk through their homes?   - How to do your homework on ever

The market shift is fast approaching, and we need to leverage all our assets to get through it. Many of us are using social media for marketing, but are we extracting every drop of value out of it?    The content we post doesn’t just keep us top of mind, it validates what we’re doing which gives us a huge advantage in a market shift.    How can we improve the content we create? What are some of the tips and tricks we can use for successful marketing?   In this episode, Owner of EXIT Realty of the Smokies Diane Farr and Realtor Lisa Luther join me to discuss ways to improve our content and some resources that we can use to ensure we get results every time.     Three Things You’ll Learn In This Episode    - How to gain an advantage without spending a dime There are endless tools for marketing as well as resources that are available for free. How can we take advantage of this for our content?   - The power of tracking How can we implement 8x8 tracking to see the best results?   - How to differentiate yourself  Y

Our journeys in life and business are full of difficulties and struggles. Most of the time, we choose not to speak about those struggles because we’re afraid to be vulnerable, and unsure about how we’ll be perceived.    The things we’re scared to share are actually some of our biggest strengths, and the more we talk about them, the more we connect with people.    How can we be more open about our struggles in a professional setting?    In this episode, Associate Broker with Porter Premier Homes Gersha Porter joins me to discuss how to incorporate social selling into your business, as well as owning your truth and how it can be beneficial to agents. Three Things You’ll Learn In This Episode    - Maximizing our social media skills How do we level up our expertise in an era where social media is king?    - The power of owning your truth  How can we own our truth and use it to uplift ourselves?   - How to incorporate social selling into our businesses There are enough opportunities for everyone, but how do we f

In business, branding isn’t just about the visuals - it also has a lot to do with the words we use and how well they connect with the people we want to work with. This is where copywriting comes in.    When it’s executed right, our copy becomes a magnet that brings in leads and lucrative opportunities from untapped niches - like divorce.    Selling a house while getting a divorce is unlike any other real estate transaction, and that presents a unique way for us to add value, help people and close more deals in the process.    How can we leverage copy to better target divorce leads? What can agents do to help people navigate this transition in their lives?    In this episode, I’m joined by real estate agent and copywriter, Jodie Cordell. She shares tips for working in the divorce niche and why there’s so much opportunity for the taking right now!     Three Things You’ll Learn In This Episode    - How to clarify your message  What do you need to find out before you write anything at all?    - How to be of value

Everyone, regardless of their industry, eventually faces struggles with their businesses and real estate agents are no different. There are certain challenges we can avoid, but oftentimes there are trials we have to face head-on.    Are there ways to steer clear of certain struggles? How do we leverage our skills and achievements to overcome these challenges?    In this episode, I am joined by real estate strategist, Elizabeth Cruz. We discuss the struggles of being a minority in the industry and what to look for in a partnership within the real estate industry.     Three Things You’ll Learn In This Episode    - How to overcome challenges in the industry as a minority. Stereotypes against minorities are an unfortunate reality. How can we turn this into our biggest strength?   - How to leverage your skill set to better serve your customers How do we use the skills we have acquired to succeed, show up and serve?   - Why talking about our achievements is so important. Marketing is a key factor when it comes to a

In the real estate game, there are thousands of people with similar skills competing for relevance and revenue. The ones who earn the most money for their skillset have found a way to leverage who they are and what they know to differentiate themselves.     What steps do we have to take to become high-earners in our industry? How do we maximize the strengths and opportunities we already have?    In this episode, Principal Broker at Pottershouse Realty LLC, Tina Smith, joins me in the hot seat to talk about the tools that make our skills more valuable.  Three Things You’ll Learn In This Episode    - How to leverage our expertise  What does it take to become a real estate keynote speaker?    - How to protect your knowledge  Are trademarks and copyrights enough to protect our intellectual property?    - How to build a premium brand leveraging free tools  How do we maximize what we already have?     Guest Bio   Tina Smith is the Principal Broker at Pottershouse Realty LLC. She has dedicated 20 + years to servin

For real estate agents who’ve never lived through a recessionary market, what’s happening right now isn’t just new, it’s terrifying.   As a result, the gap between experienced agents and newer agents grows wider, and a lot of people are frustrated, exhausted and struggling to make any headway in their business.    How do we close this gap and grow our business? What entrepreneurial ventures can we add to our businesses for more stability?  In this episode, agent and author of “Selling Your Home: A Seller's Journey to Selling a Home”, Janine Sasso joins me for a hot seat episode where we talk about the market, and how to stay mentally engaged in our businesses when things get tough.     Three Things You’ll Learn In This Episode    - How to safeguard your energy when the market is shaky Why are mental clarity and physical endurance so critical to getting through a challenging market?    - The root of a lot of agent negativity  Is there more to the unhappiness a lot of agents are feeling in this market?    - Th

Many real estate agents who want to elevate their income struggle because they are their own obstacle. Whether it’s mindset, the people around us, or just not knowing what actions to take, we have to get out of our own way to elevate our income and results.     What strategies should we employ in the market we’re currently in? How do we leverage Pinterest, Instagram Reels and other tools to earn more money?    In this episode, I’m inviting you into one of my coaching calls, and sharing what I’m doing in my business and life to meet my own personal goals.     Three Things You’ll Learn In This Episode    - Why we have to track our budgets more diligently   How do we set our finances up so they support the lives we want to create?    - The power of a solid social media presence  How can we leverage Reels and get paid to market our own businesses?   - How to politely fire a bad client Difficult clients will make real estate miserable. Who do we need to cut out of our lives so our businesses don’t drain us?

As busy real estate professionals, we often get resentful of our schedules and the demands of the job, but what if our overwhelm is self-inflicted?     When it comes to protecting our time and setting our lives up so we can function at the highest level, we’re our own worst enemy.    How do we combat the energy drain that comes with serving others? How do I handle a busy schedule that includes traveling across multiple time zones?    In this episode, I’m joined by REALTOR® and Education Director at ERA Key Realty Services, Lisa Luther. We talk about how to run a business that doesn’t zap your energy, social media best practices and where the market is headed.  Three Things You’ll Learn In This Episode    - How to place gatekeepers on your schedule  If we decide not to work on specific days of the week, how do we actually make sure clients and colleagues respect that boundary?    - Why it’s important to give social media platforms what they want  What type of social media content is outperforming everything

In Six Figures in Twelve Months, we established the importance of having a business plan, but that’s not all.    If there’s no target audience inside of that plan, you don’t have a legitimate business, you just have a hobby. As agents, we have to become very familiar with the people who will hire us, and that doesn’t happen by chance.    What do we need to know about our target market to improve our marketing efforts?   In this episode, we’re going to talk about the advantage of dialing into your target audience.     Three Things You’ll Learn In This Episode    - The problem with taking an Uber/Lyft approach to real estate Why do we need to stop being everything-everywhere agents?    - How to identify influencers in our target audience  How does knowing our audience present powerful opportunities for collaboration?    - Where to learn more about your niche What factors are advantageous for us to know about the people we’re targeting?

One of the greatest advantages in real estate is the ability to reverse engineer our income all the way back to the simple time blocks on our calendars. If we live by our calendars, and put lead generation first, we can earn exactly what we want!    When money-making opportunities are the anchors in our schedules nothing will ever get in the way. Even low inventory is something we can combat if we’re committed to the right things.    How do we avoid distractions and activities that take us away from generating leads? What marketing message will allow us to create our own inventory?    In this episode, I’m joined in the hot seat by investor and agent, Latisha Morris. We talk about the key to success as an agent.   Three Things You’ll Learn In This Episode    - The real reason why your money’s funny  Why do agents struggle to make the money they want even though they have calendars and schedules?    - Why we shouldn’t sleep on the local chamber of commerce  What steps can we take if we’re not getting results we

In real estate, no one is going to hold our hands or push us towards business success. In many ways, we have to set ourselves up for excellence on our own.   Sales is a life of faith because we have to believe in a result that hasn’t taken place yet.    How do we feed that faith so that we can have a solid business foundation?     In this episode, the real estate hot seat returns, and today Fort Worth agent Jerry Hawn and I discuss the tools that will help us succeed at a high level.     Three Things You’ll Learn In This Episode    - Why we need a solid mindset How do we make sure we’re focused on our goals and not letting outside forces impact our attitudes?   - The biggest coaching mistakes people make When does coaching end and the need for implementation begin?    - The biggest opportunity in social media right now How do we leverage being online to not only get our content out there but to invest in our futures? Guest Bio   Jerry Hawn is an agent in Fort Worth. He is proud to assist buyers, sellers, an

Before the digital age, agents marketed themselves through channels like bus benches and billboards. Though they worked at the time, these marketing methods just can’t compete with the global reach of social media.    Social media is non-negotiable in today’s real estate game, but so many real estate professionals haven’t even begun to utilize it effectively.    What do we need to be doing right now to leverage social media? How do we treat social media as more than a digital billboard?    In this episode, we’re joined by CEO and founder of HomeSync, Albert Leao. He shares how to play the social media game at a high level. Three Things You’ll Learn In This Episode    - How to make content for millennials  What do we need to be doing to appeal to millennials, who now represent 40% of the real estate market?   - The kind of content that does well on social media platforms  How do we create stunning real estate visuals on TikTok?    - Why we need to be first to try out new social media features  How do we use

In real estate, the courses that get us qualified don’t teach us everything we need to know - in fact, they barely scratch the surface. This is an industry with so much depth, and we have to learn as much as we can to have staying power.    Right now, there are more real estate agents in the industry than ever before, but most won’t last long. They don’t commit to learning beyond their initial training.    What does it take to stay in the business for years, and even decades? How do we set a vision and follow through?    In this episode, I’m joined by broker and Chicago Agent's Rookie of the Year nominee Tiffany Willis-Johnson. She shares how she sold 30 homes in her first year, and we talk about how to set yourself up for success from day 1 in real estate.  Three Things You’ll Learn In This Episode    - The power of starting with the end in mind How do we unlock big opportunities by strategically affiliating ourselves with the right people?    - Why I set up 13 streams of income How do you build a busines