Social Selling Made Simple

Not everyone in real estate is embracing AI, and that will put you at a huge disadvantage in the very near future. Even in real estate, every tool we use is going to include AI or have it built-in, and the sooner we get comfortable with it, the better off we’ll be. How do we get better at communicating with AI? What are quick-win AI strategies we can implement in our businesses? In this episode, Digital Marketing Coach, Content Creator, and Las Vegas Agent, Lori Ballen shares why everyone in real estate should be on the AI train.  Three Things You’ll Learn In This Episode    - Repurpose vs. restartIs it better to spend time updating our old content or just create something new?    - How to become a better prompter What steps can we take to improve the quality of the responses we get?   - The future of real estateWhy is it so critical that we become well-acquainted with AI right now?   Guest Bio Lori Ballen is a Digital Marketing Coach, Content Creator, Las Vegas Real Estate Agent, and Writer. When Lori

In order to build a six-figure business, we must add 2880 contacts to our CRM every year, but that’s impossible without a strategic daily practice to connect with people. With the 8x8 daily planner, it’s easy to create the habit of building relationships and become top of mind with the people in your sphere. How do we actually put this planner into practice and really add value to our databases? In this episode, I’m going to take you through a simple daily exercise that will grow your real estate business. Three Things You’ll Learn In This Episode    - The powerful acronym that will boost our marketing efforts  In real time, people are telling us about what’s important to them. How do we add this to our marketing so that we can connect with them on a deeper level?    - Why we have to pay attention to what’s happening in the lives of our sphere  How do we prepare for our clients’ pain points in advance?    - How I kept my business growing on medical leave Can we grow our income and simultaneously reduce our c

In a tight inventory market, we can’t leave our lead conversion to chance. Agents need to do two key things to win listings. We need to be first to respond to a lead and, more importantly, respond with outstanding presentations and marketing materials. The leads we generate are gold. Sending a basic email with attachments just won’t cut it.   How does Highnote solve both the speed and quality issues when it comes to responding to leads? How can we use it to up our marketing game?   In this episode, I’m joined by the founder and business development leader of Highnote.io, Mark Choey, and Randy Tobbe. They share how their tool helps agents win more listings without doing a lot more work.   In this market where listings are fewer, leads are even more valuable now. You have to convert them and you can’t leave that to chance. -Mark Choey Three Things You’ll Learn In This Episode  - Don’t slow down because the market’s slow Right now agents are retreating, cutting back on marketing spend, and even leaving the bus

If you have a job that requires you to sell, the secret to success is to not sell at all.   The real value lies in becoming the first person the consumer thinks of when the problem we solve comes up. Creating consistent, quality content is how we accomplish that. A lack of time is the typical excuse, but we do have time to plan, shoot and publish amazing stuff.   How can we create a massive pipeline of content without spending most of our time in front of the camera? Why is social content so much more efficient in generating leads?   In today's episode, I’m joined by The Sales Doctor, Chet Lovegren. He shares simple tactics that will help you become a master of creating content.   Sales isn’t a participation game, it’s a performance game. -Chet Lovegren    Three Things You’ll Learn In This Episode    -Leverage the power of marketing  How do you build trust before you even get on the phone with someone?   -1 video = exponential content  How do we use the magic of editing and multiple cameras to create 6 months

As real estate agents using social media to expand our reach, we’re basically choosing to be public figures, and as our profiles rise, we might have to shift our expectation of privacy.   We are our own broadcasters in the name of real estate, and that means more recognition out in the world. The question is, how do we adjust to this newfound local fame? What steps can we take to protect ourselves in public? How do we combat marketing FOMO and shiny object syndrome?   In this episode, I’m joined by Atlanta Metro agent and content creator, Tonya Jones. We talk about the challenges of becoming a public figure.   Always be where you said you were going to be, doing what it is you said you were going to do. If not, the internet will make a liar out of you. - Marki Lemons-Ryhal   Three Things You’ll Learn In This Episode    -The challenge of becoming well known on social media With a high risk of people cloning our Instagram accounts, is it smarter and safer to make our accounts private?    -How to brand yourself

Since ChatGPT hit the streets, nothing has been the same, and we’re only just starting to scratch the surface of what it can do for our industry. But a piece of technology is only as powerful as how we use it, and AI is no different.    There are things we can do to make the content ChatGPT produces better. How do we get better with the prompts we give it? Why do we still have to proofread and double-check the content?    In this episode, entrepreneur, tech expert, and managing partner of Agent Inner Circle, Alex Camelio returns to discuss all the opportunities and concerns around ChatGPT.  Three Things You’ll Learn In This Episode    - Bad tech vs. bad humans  Some of the concerns people have about ChatGPT are flawed responses and content that’s in violation of license law or the REALTORS Code of Ethics. Is this more about humans than tech?    - Why it’s vital to perfect our prompts  How do we tweak the tone of our AI content so that it caters to the audience we’re trying to attract?   - How to individuali

There’s never been a better time to elevate your skills and your business. With so many tools at our disposal, we can increase our visibility and become thought leaders in our marketplace. But first, we have to get out of lurk-and-learn mode and into learn-and-implement mode.    How did I turn a “no” into a huge leap forward in my business? What measures did I put in place to manage my mental health during the pandemic?    In this episode, I’m joined in the hot seat by seasoned real estate veteran, Tamara Inzunza, as we cover how to equip yourself for success in 2022 and beyond.      Three Things You’ll Learn In This Episode    - How to start our day in action mode  It’s so easy to scroll ourselves out of productivity. Is it possible to make our time on social media more productive?    - The importance of creating connections away from our local markets How do we get the transaction in our local market and still get a referral from another market?    - The real story behind Six-Figures in Twelve Months How di

Real estate has gone through a lot of changes in the last couple of years. Sometimes it seemed that tried and tested lead gen methods like cold calling weren’t relevant anymore.    The truth about cold calling is that it will never go out of style, and it’s a skill we have to keep as sharp as possible. How can shifting our mindset about cold calling directly impact our results? How can we make cold calling fun, and use it to grow?   In this episode, Head of Sales at Humantic AI Collin Mitchell joins me to discuss how he made over 500,000 cold calls in his career, what the perfect script looks like and how cold-calling can actually be enjoyable.     Three Things You’ll Learn In This Episode    - How to open a cold call The opening to your cold call is undoubtedly one of the most important parts of your conversation so how do you find one that works for you?   - Fine-tuning your cold-calling How does being consistent help us perfect conversations?   - How to use personality insights to build relationships Knowi

From Fortune 500 companies to individual real estate agents, it’s important to have a brand that’s so distinct that it cuts through the noise of a crowded marketplace. Great brands don’t happen by chance, there’s a process we have to follow from our core values all the way through to our colors, logos and our messaging.    There are so many real estate agents in America, so standing out is key to our survival. How do we build a brand that becomes highly recognizable in our markets? What do the best companies do when it comes to branding?   In this special replay episode, branding expert, real estate entrepreneur, speaker, and podcast host, Franke Joehl shares a simple but effective process to build a strong brand in real estate.  Three Things You’ll Learn In This Episode    - Why our branding needs to appease the marketplace but still be authentic How do we make sure we’re not conveying a brand and messaging that’s confusing potential clients.    - The first step to powerful branding  What are the foundatio

Real estate agents operate as independent contractors, and while that has many benefits, we miss out on so many financial opportunities when we haven’t registered a business entity that’s separate from us.    By changing how our businesses are set up, we can get access to a vast number of advantages that will take our businesses to the next level.    You’ll look more professional, present yourself with a clearer and more cohesive brand, but most of all, you can get business credit. But how do you start this process when it feels so overwhelming?    I’m joined by a young Realtor and entrepreneur who laid out the entire process on TikTok, and now he has over 50,000 views. In this episode, Vincent Roofe shows us exactly how to establish a business entity that allows us to get credit and more.  Three Things You’ll Learn In This Episode    - The power of a business entity How does a legal business entity shield our personal credit rating from taking a hit?    - How to raise capital without bringing any money to

Real estate agents practically live on their phones. We have thousands of conversations packed with valuable information, but so much of it gets lost as soon as the phone call is over.    Sure, we could manually take down the information after the call, but something will inevitably slip through the cracks. What if AI could empower us by automatically documenting the information for us?    How can we leverage such a tool in our businesses? In this episode, I’m joined by the team at Productive AI. CEO, Enlai Chu and head of product, Joseph Wihbey share how their app is taking Realtors from analog to digital, and making us a thousand times more efficient in the process.  Three Things You’ll Learn In This Episode    - Acquire, analyze, action Productive AI doesn’t just transcribe information. Can it serve as a personal assistant so the information captured becomes actionable?   - Effective record capture  In real estate, records aren’t just for capturing client info. Can automated note-taking also reduce risk?

Video content is an excellent way to build a brand, engage with people and stand out in the market. We miss out on these wins when we get in front of the camera and ramble randomly with no real structure or storytelling strategy. That’s the fastest way for people to click off your video in under 5 seconds.    How do you draw people in? How do we develop the speaker’s superpower of pulling stories and lessons out of experiences?    In this episode, keynote speaker and trainer, Robert Kennedy III shares how to win the video content game.  Three Things You’ll Learn In This Episode    - Everyone has great stories to tell We often think nothing has happened to us that people want to hear about. Does a good story have to be traumatic, crazy, or salacious?   - How to build your story vault  Most of us don’t think we have interesting stories to tell our audience but we do. How do we collect those stories, preemptively pull lessons from them and share them?   - The 5 Cs of effective video storytelling What do our st

One of the challenges in our marketing efforts is staying consistent across multiple platforms.    There are YouTube Shorts, Reels, TikToks, and also blogs, and emails. It’s all a lot to stay on top of, but luckily we have tools to make it easier. The secret to consistent, quality content is repurposing what we create, and turbocharging it with AI.    How do we get started with short-form videos? How does repurposing save us both time and money? In this episode, the CEO and founder of Repurpose.io, Hani Mourra shares how to bring efficiency to our marketing with one tool.  Three Things You’ll Learn In This Episode    - Create your content archive We can’t guarantee that our content will stay on social media platforms forever. How do we back up our content using Repurpose.io?   - Be everywhere without doing everything How do we stretch our brands across social media without wasting time?   - The future of social media  How can we infuse content creation with AI for the ultimate efficiency? Guest Bio   Hani

There is no doubt that AI and technology is changing the real estate game. We are immersed in a world of developments that make our jobs easier, but we still need to pay close attention to the content AI produces.   Why should we proofread the content we get from AI? How can we make it more personal and relatable? What are some of the opportunities that AI presents to us?    Katie Lance, CEO and Owner of Katie Lance Consulting joins me in this episode to talk about all things AI including her preferred tools for her business, the efficiency of AI as well as a whole plethora of information regarding the way we use AI.  Three Things You’ll Learn In This Episode    - AI integration How are other platforms integrating AI into their systems and what does this mean for us?   - Do due diligence How do we exercise caution when it comes to using what AI gives us? Do we still need to do our due diligence?   - Valuable tools for real estate professionals What tools should real estate professionals invest in? Guest B

The ability to tell our stories and walk in our truth doesn’t just free us of shame. As a speaker and even a business owner, it also makes us more resonant and magnetic.    It’s easy to hide the difficult things that happen to us, but there’s nothing more freeing than owning what you’ve lived through, good, bad, and ugly.    How has owning my truth helped me personally and professionally?    In this episode, I’m joined by the CEO & Founder of Suite 527 Realty Group, Sherri Jordan puts me in the hot seat, and I share stories from my past that are pivotal to who I am today.  Three Things You’ll Learn In This Episode    - Why you have to create your own intellectual property As a keynote speaker, how do you set yourself apart and earn more?   - The power of manifestation  How did I plant the seeds for everything I accomplished years ago?   - Turning information into action When we’re learning something new like AI, it’s easy to keep accumulating knowledge. How do we start implementing? Guest Bio   Sherri

We’re in the golden age of AI, but the technology is still in its infancy. There’s still a lot of untapped potential and ways we can use AI as the ultimate leverage for our businesses.   How can AI help us excel in any market? Can AI all by itself change the real estate industry?    In this episode, the founder of Amplified Marketing Group Nick Sakkis joins me for an AI deep dive. We also talk about where AI is headed, what it can mean for us, and how far it’s come.     Three Things You’ll Learn In This Episode    - The virtual assistant craze Businesses are using VAs to scale. How can we also leverage this to grow our businesses?   - Apps and tools for business There are thousands of apps and tools that are available but which ones actually provide value?   - Keep your database under lock and key Our databases have to be protected at all costs, how do we do it?     Guest Bio   Nick Sakkis is the founder of Amplified Marketing Group, a company of paid advertising specialists with proven experience with cross-

There are still a lot of people on the fence about leveraging AI in their real estate business, but the truth is, AI is a natural add-on to what we do. It makes us more effective at the various aspects of our job - from marketing all the way up to recruiting.    How can we use a tool like Relitix to improve our recruiting and training efforts? What are some of the ways we can leverage the data?    In this episode, I’m joined by the Vice President of Sales and Marketing, at Relitix, Diana Zaya. She shares all the resources and insights their platform puts into the hands of real estate leaders.    Three Things You’ll Learn In This Episode    - How to spot the right recruits faster Can AI cut a lot of the work out of identifying the right agents for our brands?   - Valuable recruiting insights we can gain through AI Can we predict the highest flight risks?   - How to effectively train fresh talent How can we use AI to build loyalty with newer agents so they stay with us when they become successful and other comp

In a world that's so fast-paced and with technology improving and changing every day, it can be difficult to keep abreast of everything, especially when it comes to all the apps and platforms out there.    How do we stay updated on the tools that can help our businesses? What are some of the features and programs that can help us stay in the loop?   In this episode, real estate agent Evelyn Woods joins me to discuss keeping your focus, ways to stay updated on changing technology, and how vision boards helped us both achieve the things we wanted.     Three Things You’ll Learn In This Episode    - How to get rid of distractions How do we figure out what to focus on and how do we get rid of what takes up our focus but doesn’t really help us?   - Regrouping and taking care of yourself It’s important to regroup and take care of ourselves. How can we disconnect from the work world to focus on ourselves?   - Why you shouldn’t care too much about what other people think How does caring too much about the opinions of

Not everyone in real estate is embracing AI, and that will put you at a huge disadvantage in the very near future.   Even in real estate, every tool we use is going to include AI or have it built-in, and the sooner we get comfortable with it, the better off we’ll be.    How do we get better at communicating with AI? What are quick-win AI strategies we can implement in our businesses?    In this episode, Digital Marketing Coach, Content Creator, and Las Vegas Agent, Lori Ballen shares why everyone in real estate should be on the AI train.    Three Things You’ll Learn In This Episode    - Repurpose vs. restart Is it better to spend time updating our old content or just create something new?    - How to become a better prompter  What steps can we take to improve the quality of the responses we get?   - The future of real estate Why is it so critical that we become well-acquainted with AI right now?     Guest Bio   Lori Ballen is a Digital Marketing Coach, Content Creator, Las Vegas Real Estate Agent, and Write

When we want to reach and surpass the seven-figure mark, we’re taught to hustle harder to get there, but what if we could grow by deploying capital and relationships?    How we achieve our goals comes down to the mindset we have, and if we adjust that, we can accelerate our wealth without working harder.   In this episode, I’m joined by someone who helps people do just that. How can we get automated income to work harder for us than our earned income?    In this episode, entrepreneur, coach, creator of ImBlackInTech.com, and co-founder of Mindset To Money, Thomas K.R. Stovall shares the secret to increasing wealth.  Three Things You’ll Learn In This Episode    - How to replace earned income with automated income  Can we create a shortcut to wealth without working harder?    - Possibilities not limits  What we achieve begins with what we believe. How do we expand our realm of possibility?    - The power of getting into the right rooms  Increasing our wealth is often not about what we need, but who we need.