Social Selling Made Simple

In business, branding isn’t just about the visuals - it also has a lot to do with the words we use and how well they connect with the people we want to work with. This is where copywriting comes in.    When it’s executed right, our copy becomes a magnet that brings in leads and lucrative opportunities from untapped niches - like divorce.    Selling a house while getting a divorce is unlike any other real estate transaction, and that presents a unique way for us to add value, help people and close more deals in the process.    How can we leverage copy to better target divorce leads? What can agents do to help people navigate this transition in their lives?    In this episode, I’m joined by real estate agent and copywriter, Jodie Cordell. She shares tips for working in the divorce niche and why there’s so much opportunity for the taking right now!     Three Things You’ll Learn In This Episode    - How to clarify your message  What do you need to find out before you write anything at all?    - How to be of value