Social Selling Made Simple

The goal of a real estate agent is to turn the people they talk to into deep, meaningful relationships, and that’s impossible to do without a solid lead capture plan. When it comes to capturing leads, what kind of information do we need to collect to increase our chances of getting a sale? Why should our goal be to personalize the information we put out to people, and how does the quality of our lead capture influence this? On this episode, ActiveCampaign Director of Education, Chris Davis, talks about the building blocks of lead conversion. We’re not just trading emails and names. We’re really exchanging valuable information for attention. -Chris Davis 3 Takeaways Your first investment should be your contact relationship management. There’s a lot of information you need to centralize in order to close the deal. If you can’t centralize the info, you won’t be able to personalize it. When creating a landing page, the questions we put should answer themselves. They should lead them down the thinking process. Ho

The biggest challenge agents face in social selling is the belief that we have to be a certain persona to succeed, but that misses the point of technology entirely. How should we leverage technology to boost our businesses? How do we show our clients that we care using social media? What are some of the tools we can use to be more engaged and active online? On this episode, I’m joined by EXIT Realty’s Vice President of Technology Engagement, Annette Anthony, who shares what we can do to separate ourselves from other agents.  Technology has given us the opportunity to enrich what we do and highlight who we are as people. -Annette Anthony 3 Takeaways Hone in on who you are, be comfortable in your own skin and really highlight who that is online.  When we are doing our work, meeting and talking to people, many nuggets and pieces of information are thrown at us. We need to take that content and share it with the world because it has value.  Mobile business cards are a way to give out our information to people a

When it comes to sharing online, many real estate agents struggle to find the balance between the personal, the professional, and what people actually want to see. What is a “professional social persona”, and why is it the perfect way to build your brand online? How can you increase your online engagement? How can we build relationships with people who are the influencers in our market and industry? On this episode, I’m joined by tech strategist and author, Crystal Washington, who shares on how to improve your brand online.   3 Takeaways Put your professional social persona online. Find a balance between who you are as a REALTOR® and what people actually want to see on social media. When it comes to contacting people, it's not about the initial numbers. It's about your closing ratio and the quality of the interactions you have. Many REALTORS® haven't stopped to really think who their influencers are. Think about the whole professional ecosystem working in real estate and build relationships with the right inf

The real estate industry has matured to a point where agents are becoming commodities. While this is good for the consumer, it's difficult for real estate agents who have to set themselves apart. Why is it so important to leverage video in order to build deeper relationships? What is the toughest objection agents have to overcome and how can you handle it? How can you use technology along with face-to-face interaction to convert at a higher level? On this episode, I’m joined by iconic sales trainer and speaker, David Knox, who shares on winning strategies to stay ahead in the real estate game. Step out of familiarity-building into direct prospecting phone-to-phone, face-to-face, Zoom-to-Zoom. -David Knox     3 Takeaways Leverage video content. Five minutes of “show me” is worth five hours of “tell me”. When it comes to dialogue, think PAID. Pause, Acknowledge, Isolate, and Discover. Search hashtags in your local area to learn what your ideal client is interested in. Use the most relevant hashtags to connect w

For real estate agents, Facebook can be a great place for generating and converting leads. What are the 3 “boxes” your content and activity should check in order to succeed? Why is the engagement and conversion rate on Facebook so much higher than other channels? How can we make sure our messaging and platform work well together when we use Facebook? On this episode, I’m joined by James “The Zillow Killer” Rembert, who shares a plethora of information on what agents should be doing to win at the Facebook marketing game. With any paid-traffic medium, it's always about relevance, omni-presence, and being hyper-local. Those three core concepts will win on any medium. -James Rembert   4 Takeaways If you want to increase your conversion rate, you have to make sure people actually interact with your brand. In order to successfully use Facebook messenger, there has to be congruence between our distribution and response. Keeping all our communication native to Facebook achieves this. Facebook Messenger gives us the a

Social media can be really intimidating when you’re just starting out, but it doesn’t have to be. What is the very first platform you should start with? How can you use Instagram’s IGTV to reach more people and increase post engagement? How do you make social media connection a habit? On this episode, I’m joined by social media strategist and consultant, Katie Lance. She shares on the top social media tips just about anyone can implement. Instagram is such an aspirational platform, which is perfect for real estate. -Katie Lance   You don’t need the perfect strategy or the perfect content to get started with social media. If you want to make it less intimidating, you have to just start now. Begin with what you have and make a habit out of consistent use of social media. Commit to 15 minutes a day to connect with people and build relationships, and make use of the Live features of Facebook and Instagram. This will get the momentum going and you can build up from there.

Most people think social selling doesn’t work because there’s no face-to-face connection, but if we leverage our devices the right way, it can be highly effective. How can we get better at connecting with people when we create video content? Besides Instagram and Facebook stories, what are other platforms we can leverage to get our brands in front of more people? On this episode, I’m joined by social selling coach, author, and speaker, Chelsea Peitz, who shares on winning social media strategies. Remember, your brand is not a house. It’s your face. -Chelsea Peitz   Video content doesn’t have to be the lesser version of a face-to-face conversation. Having mobile phones means people have the chance to connect literally right in the palm of their hands. We have to get comfortable with video content to achieve this, we have to force ourselves to do it until it becomes a habit. If we take the camera-first formula, we can ultimately convert people and turn social activities into business outcomes.      

In the age of social media, we’re bombarded with changes in trends and technological advancements. What will remain the same in spite of all of those? Are there any constants we can capitalize on? This episode is the talk I gave at Inman Connect in New York, where I share why people will continue to use the internet to find solutions to their problems, and what that means for us and our use of social media. I explain how you can become people’s advisor of choice in a sea of social media accounts. They used to say a picture is worth a thousand words. Well, today one minute of video content is worth 1.8 million words. You should be creating those one-minute videos. -Marki Lemons-Ryhal   To get ahead using social media, video content is non-negotiable. While professional video is popular (and advisable, when possible) remember that at the core, your videos need to be serving the needs of your audience. Create content for the people you want to attract to bring you new business. When you don’t have all the answer

REALTORS® who leverage technology and social media have a massive advantage over those who don't. How do we stay current with social media trends and implement a good strategy? How can we tell stories and make people want to follow us? Why are our families and friends our best brand ambassadors? On this episode, I talk with Tracey Hicks, founder of All Things Real Estate, and she shares the social media strategies that are working for her business.  If you know what your intention is for, your social media marketing, your business, and everything else falls into place a lot easier. -Tracey Hicks   At the start of the show, Tracey shares on the unique selling proposition that allows her brand to stand out. Next we talked about the importance of telling a story, and why you need to document the process of buying and selling a house with a human element. Tracey also shares how he uses Instagram stories, and why you need to let your family and friends support you.   We also discussed: How to hire out for what y

Chatbots are a new way for us to engage with potential clients and automate our scripts. What are some of the mistakes many of us are making with chatbots? How can we leverage bots to learn more valuable information about prospects? Can one chatbot do it all? On this episode, Real Estate Growth Hackers founder, Zach Hammer, shares how we can use chatbots to grow our business.   The goal of a chatbot isn’t to replicate or replace the conversation—it’s to start the conversation. -Zach Hammer   At the start of the show, Zach shared on what chatbots are, and we talked about how we can use them to enhance our scripts. Next we talked about the biggest mistakes people are making, and the power of using messenger bots as landing pages. We also talked about how chatbots make moving down the funnel a lot easier.   Zach also shared on: Why we should never lose sight of the conversation How to silo your conversations and bots Conversion rates of messenger bot landing pages   If we don’t use chatbots correctly, they’ll

We all have goals we’d like to achieve, but the implementation of those goals is not always simple. How can we set effective goals and stick to them? Are there ways we can hold ourselves accountable? On this episode, I share how to stop dreaming, and start doing.   Takeaways When setting your goals, it’s important to pay attention to what you want to achieve in all areas of your life. Write down your goals and set reminders to hold yourself accountable. Consider shifting your sphere of influence. Get involved in the communities you want to incorporate into your market.   Once you decide what you want to achieve, you need to put your heart and soul into the implementation of your goals. Make sure you always have your goals written somewhere you can see them, and set daily reminders. After you’ve held yourself accountable, it’s time to start making it happen. Always keep your customers in mind and make sure they know who you are. Your goals are within reach- you just need the resolve to grab them.

Our industry is so far behind when it comes leveraging social media and technology for marketing, and it’s affecting our businesses in a major way. What are some of the social media basics we really have to master? How do we increase our reach, engagement and lead generation using Instagram posts and Instagram stories? What tools and apps can we use along with Instagram to make our content more impactful? On this episode, I’m joined by agent, real estate marketing expert and host of The Massive Agent Podcast, Dustin Brohm to talk about raising the standard of social media in our industry, and using it the right way. People resonate the most with you, your authentic self, and your real life. -Dustin Brohm     At the start of the show, Dustin spoke about the huge challenge most agents have when it comes to social media, marketing and tech. Next, we talked about why constantly posting your listings won’t increase engagement or followers. Dustin also shared on some of his most successful content, and what we can

Referrals are the backbone of our businesses, but generating them can seem like a real uphill battle. How do we identify someone with a referral personality? What can we do to become champions of other people, and have conversations that lead to ambassadors and raving referrals? How can we grade our database to figure out our most powerful relationships? On this episode, I’m joined by author of The Seven Levels of Communication, Michael Maher to talk about finding the multipliers in our database, zero-cost options for generating referrals, and differentiating ourselves on generosity, appreciation, and love.   An ambassador is someone who speaks highly of you and refers you willingly. -Michael Maher      At the start of the show, Michael described how he defines an ambassador, and why some people will never be comfortable with giving a referral. Next, we talked about what it takes to become a champion of others, and the value of helping people reach their goals. We also talked about how to identify ambassadors

When it comes to social media, many agents are intimidated because they feel like they are never in enough places, or posting enough to enough people. How do you overcome this fear? What easy strategies can you implement into your social media platforms to generate leads? Should you consider outsourcing? On this episode, I talk about the importance of social media, the kinds of content you can create and cost effective ways to get results.   People are telling you all of their business in real time about every major life occurrence that could lead to a successful real estate transaction. -Marki Lemons-Ryhal   Takeaways Social media is overwhelming for most agents because they fear that they aren’t doing enough. Invest 60 minutes per day on social media: listening, updating your database, and finding out what’s important.    Outsource your routine social media practices, not your messaging.   Social media doesn’t have to be difficult if we stick to a simple system. Building it into our schedule means we’ll a