It's No Secret With Dr T.

Have you stopped and considered the type of business you want to have? And when I say “type of business” I’m not talking about deciding between opening a coffee shop or a bakery. What I’m talking about is how are you planning to set your business apart from your competitors. Will you: Provide the fastest service in town Have the most advanced technology More locations and therefore be more accessible and convenient Have more extended trading hours (start early and finish late) Have the largest range Provide the highest quality Have the best-trained team Have the lowest prices  Knowing the answers to these questions will:  Help you set your prices and fees, and Have direct influence on the type of clients and patients you attract with your marketing campaigns. Location Does Not Equal Success For simplicity, I’ll stick with using a coffee shop as my example because it’s a very competitive, busy market and everyone has a favourite coffee shop they like to meet. When you look at coffee shops, it’s evident tha