It's No Secret With Dr T.

Many small businesses are not profitable, and the owners do not enjoy what they do each day because they do not take time off to work on the business. They need to learn how to earn more with less struggle.  My guest today is Prosper Taruvinga, and he is a digital marketing strategist and owns a company called Livelong Digital.  No Strategy A lot of business owners are busy doing it all, but they have no idea if anything they do is really sticking long-term.  They have no strategy or systems in place for lead generation and no marketing plan to nurture and convert leads.  Bottom line, they have no idea what is working and where the money is coming from. Is it their most recent ad, speaking gig, recall system or website update?  3 M's of Marketing Message - What are your products and what are they getting out of you? What is your POD: Point of Difference?  Market - Who is that person? What is their pain point? What do they want from you and what are they going to benefit from using you? Media (to reach the ma