Ampup Your Digital Marketing

On this episode of AMPUP Your Digital Marketing host Glenn Gaudet gets social with Marisa Cali. Marisa is the founder of All the Social; a consulting company where she focuses on helping others realize the power of digital marketing. She has a passion for all the nuances of social media and digital marketing that combined with her motto of “never stop learning,” works well within an ever-changing social media industry. In their discussion, Glenn and Marisa focus specifically on Instagram and how you can leverage its power for your business.

On this episode of AMPUP Your Digital Marketing host Glenn Gaudet catches up with Shama Hyder, CEO of the award-winning agency, Zen Media, and best-selling author of two books, The Zen of Social Media Marketing and Momentum. Hailed as the “Zen Master of Marketing” by Entrepreneur Magazine, Shama guides leading brands to better strategize their marketing efforts for the digital age. She imparts that same guidance in her discussion with Glenn as they explore marketing trends, the power of video and the importance of consistency across all your marketing efforts no matter the medium or platform.

On this episode of AMPUP Your Digital Marketing we chat with ‘the queen of Facebook,’ Mari Smith. She is one of the world’s foremost experts on Facebook marketing. She is a Forbe’s perennial Top Social Media Power Influencer, and author of The New Relationship Marketing. Given the speed at which the digital marketing landscape is changing, particularly Facebook, it’s a wonder anyone can keep up. Mari makes it look easy and she shares her know how for digital marketing via Facebook done right in this week’s episode.

On this episode of AMPUP Your Digital Marketing we continue our series that explores the benefits of marketing via podcasting with Kathleen booth. Kathleen is the Vice President of Marketing at IMPACT and host of the podcast InBound Success where she explores what the most successful inbound marketers do to get results. InBound Success isn’t Kathleen’s first podcast but since launching it she has discovered the power of a niche podcast in generating leads, engaging with an audience and building community.

On this episode of AMPUP Your Digital Marketing we continue our series that explores the benefits of marketing via podcasting with Adam Roche. Adam breaks the mold both with his podcast. Delivering episodes longer than the norm and less frequently than expected he has built a devoted audience that seeks him out because of his passion for his subject and his attention to detail. Listen in as he shares his unique podcasting journey and how his choices have made him stand out amongst a crowd.

On this episode of AMPUP Your Digital Marketing we start a new series focused on podcasting as a marketing tool. First up in the series is Mark Schaefer, co-host of the popular podcast, The Marketing Companion. In this discussion, Mark talks about his tough decision to start a podcast. He shares some guidelines for deciding if a podcast is right for you and your brand and talks about the value of podcasting in a changing digital marketing landscape.

On this episode of AMPUP Your Digital Marketing, we sit down with Mario Martinez Jr. CEO and Founder of Vengreso and host of the podcast Selling with Social. Mario teaches marketers, sales leaders, reps, and business owners how to grow company revenues, develop an engaging personal brand and attract today’s modern buyer using social networks.  In this discussion, Mario explains why sales and marketing teams need to join forces.  Plus, he reveals a startling revelation about the impending death of social selling.

On this episode of AMPUP Your Digital Marketing, we sit down with Brian Fanzo, founder of iSocialFanz and host of the podcasts FOMOfanz and SMACtalk. Brian talks fast and tweets faster and his philosophy #ThinkLikeAFan has powered many first of their kind storytelling campaigns for various companies leveraging the power of a variety of social platforms. He likes to push the envelope when it comes to digital marketing and we get a small taste of his fast-talking ideas in this interview.

Randy Ksar is a digital and media strategist working with clients on branding and employee advocacy planning. He helps his clients develop social strategies that incorporates employee advocacy. He has been working in the industry since the 1990s where he began with building the digital brands of companies. Randy recently joined AMP UP Your Social Media’s host Glenn Gaudet to discuss how companies can get their employees more involved with the branding process and thus engagement between the company and the community. “Empowering employees with authentic content to share with their network serves as the key engagement strategy for successful engagement.” Randy discusses authentic social media engagement with and by employees: As a company begins to create or expand an employee advocacy program, they need to know where that fits within the company strategic plan. Also, there should be some effort to ensure that the strategy is unique and beneficial to your company brand. That is, it isn’t just doing what every

C.C. Chapman is a writer, photographer, and creative marketing consultant. He works on a variety of freelance projects, produces books, and teaches at Bentley University. He has been online in some capacity since 1989 and that has evolved into his current practices with modern social media tools. His focus often includes helping companies achieve their goals in the best way possible using the right tools of social media. C.C. recently joined AMP UP Your Social Media’s host Glenn Gaudet to discuss how a company and its employees can become successful creative instigators through their use of social media and inspired marketing strategy. Create and consume more. Anything and everything – then figure out how it benefits your business. Success comes with a strategy based in many creative ideas. C.C. discusses becoming a creative instigator in the social media world: Tools are Secondary. Know the Purpose of Social Media Tools. Play to Your Strengths. Ideas are the Foundation for Success. Experimenting is great. Ma

Piyush Prem is a Senior Specialist on the Social Media Team at Informatica, a data management solutions company based out of India. He, and his company, are a customer of GaggleAMP. Piyush handles issues related to B2B sales through social media, PR through social media, and employee advocacy. He began his career as a market researcher working in traditional marketing but quickly realized the importance of social media in the business world. Piyush recently joined AMP UP Your Social Media’s host Glenn Gaudet to discuss the power of social media and a company’s transition to using social media in various regions of the world. To be successful in the business world, companies need to have a social media presence that is customized based on region and channel. Piyush discusses social media marketing in a global world: Social media marketing is becoming increasingly utilized thanks to increased personal use at alarming rates, especially by the newest generation which seems to have been born into social media. As

Janet Fouts is CEO of Tatu Digital Media in Silicon Valley and is also a social media strategist, keynote speaker, trainer, and author. She started an online community in the early ‘90s, and she started her first social media startup in 1996. Her firm belief that social media and community go hand-in-hand has helped propel her business. Janet recently joined AMP UP Your Social Media’s host Glenn Gaudet to discuss marketing automations solutions on social media. “Be mindful while you’re in social. Think about who you’re talking to, who you represent, and be thoughtful and considerate while you’re using social. Talk to users as human beings, not targets.” Janet discusses tips for using the community on social media to propel your business to the next level: Choose connections with appropriate influences. Social media doesn’t work if you don’t do the work. Utilize tools. Choose the right social network.

Shel Holtz is a communication strategist focusing primarily on internal and external communication activities at the corporate level. He is especially well-tuned to the needs of organizations in relation to employee advocacy on social media. Shel recently joined AMP UP Your Social Media’s host Glenn Gaudet to discuss how companies can prepare their employees for the possibility of being trolled while participating in social media advocacy on behalf of the company. This begins with having in place a social media policy that clearly includes how to deal with trolls. Let employees safely share with enthusiasm. Don’t let employers and employees get blindsided by trolls. Prepare for the possibility. Shel discusses trolls and their impact on employee advocacy practices: Make sure employees know they make the decisions about their own participation. Clearly define trolling. Train your employees on how to deal with trolls. “Training for trolls, you have to do it.”

Michelle LeBlanc is a social media strategist focusing primarily on employee engagement for B2B within the transportation and logistics industry. She began her professional journey into social media marketing amid her day to day duties in a traditional marketing position. Ultimately, the use of social media strategies stems from connecting the stories of employees with the overarching company narrative – all with the aim of achieving brand success through increased positive engagement. Michelle recently joined AMP UP Your Social Media’s host Glenn Gaudet to discuss how companies can employ social media strategies more effectively as they strive to achieve their goals. "Engage with your employees. Empower them to engage with your customers. Build your brand through social media." Michelle discusses tips for using social media engagement with employees: 1.There is a need to tie current social media presence for a brand to company goals. 2.Build the human side of an organization through content creation. 3.Think

Jason White is VP of SEO and SMM at DragonSearch. Along his journey, Jason has built a toolbox of experience in Pay Per Click, Email marketing, media buys, corporate events, and has worked both in-house and at an agency (he LOVES agency life) performing Search Engine Optimization and Social Media Marketing. He fell into his career as an SEO and appreciates how his role evolves as the field changes because it allows him to draw upon his core skill sets, creating holistic campaigns that deliver results. A constant learner, Jason is always seeking improvement and freely shares his knowledge. Jason recently joined AMP UP Your Social Media’s host Glenn Gaudet to discuss his view on employee advocacy and how it plays into overall SEO from an agency perspective. Marketing is owning the data and realizing the importance of connecting tools. Marketing is driving new tool adoption. Jason shared how he introduces clients to the concept of employee advocacy. Education - Start with content. Establish your bloggers and get

Bernie Borges is CEO of Find and Convert, a B2B digital marketing agency. Borges is a consummate content producer. He blogs regularly on Find and Convert’s OptimizeThis blog, speaks at marketing conferences and educates his clients through private workshops and webinars. Borges is also the executive producer of the Social Business Engine, digital media property which showcases brands in action using social media strategically across the business. Bernie recently joined AMP UP Your Social Media’s host Gaudet to discuss his view on employee advocacy and how employees can be more involved in the content creation process. “Make it easy for the employee. Don't put the burden on the employee. Just capture the story from the employee and the marketing department then produces the story. They write it, they make it look good, they give it back to the employee and say "Here's the story from our interview" and the employee goes "Wow I told that story! It looks great! I said that?" and make it easy for them to share it.

Jason Cormier is one of the co-founders and managing partners of Room 214, a social media agency that leverages marketing automation, research, social networking, and online advertising. His background is in web development, and his partner’s background is in public relations; They worked together in 2003 to find a new way of marketing. Between SEO, Google AdWords, and other communications strategies, they realized they could combine their backgrounds to form one cohesive company dedicated to leveraging online tools to benefit the online visibility of businesses. Now, social media plays a primary role in their ability to help companies extend their reach. Jason recently joined AMP UP Your Social Media’s host Glenn Gaudet to discuss ways in which a company can utilize social media to connect and engage with more users. “It’s always easier to join a conversation than to start one, and I believe that there’s a general lack of social listening that’s happening. Pay attention in order to recognize conversations an

Meagen Eisenberg is the CMO of MongoDB, an open-sourced, modern database which has been around for over 7 years. Meagen's first clue as to how important social media was to become was when Twitter came out with promotional Tweets. Meagen and her team decided to use those promotional Tweets to increase their company’s awareness and engagement as a trial to test the waters and see how much of an impact that extra investment would make on their reach and engagement. The results were impressive, and after this success, Meagen shifted focus to finding better ways to utilize social media to reach her target audiences. “Participate. Listen and learn on social media, and activate your social media accounts more effectively.” Meagen discusses tips for using social media digital marketing as a way to generate traffic: The reach you get on social media trumps traditional methods. Look at reach and how it compares to competitors. Pay attention to trending topics. Utilize softwares and programs like GaggleAMP to track lea

Greg Cooper is a LinkedIn coach and trainer located in Bristol. He works with small to medium sized business to find new opportunities using LinkedIn as one of the key tools. He runs regular public courses aimed at individuals, business owners, and sales and marketing teams which are designed to increase individual productivity and encourage a more joined-up and effective approach to business development. Greg recently joined AMP UP Your Social Media’s host Glenn Gaudet to discuss ways in which a company can utilize LinkedIn to make connections and build relationships online. “Comment on the posts of the people you want to influence. It’s a mechanism to show up on their radar, and it’s a way of building the relationship.” Greg discusses tips for using LinkedIn to form B2B relationships and create new opportunities: The larger your network, the more opportunities you can find. The key to building your profile beyond your network is being active. Use updates as well as published posts. Use blogs on your website

Jason Burrows is the CEO of an integrated marketing agency with a global reach focusing mostly on B2B. His first experience with social media was with Myspace to Facebook and then Twitter on a personal level which then evolved to use on a professional scale as well. It started with connections and telling stories, and today it’s still very much the same. Jason recently joined AMP UP Your Social Media’s host Glenn Gaudet to discuss ways in which a company can utilize LinkedIn to make connections and build relationships online. “Empower your staff intelligently. Don’t just give them the tools; empower them.” Jason discusses tips for using digital marketing as a way to generate traffic: Email can be difficult. Social is the replacer for having a conversation with people. Empower your staff. Use GaggleAMP to remove the barriers. Avoid posting into groups. .