Ampup Your Digital Marketing

On the latest episode, Glenn Gaudet is joined by Jesse Sumrak, Social Media Manager at Twilio SendGrid. The company’s employee advocacy has grown 400-percent in less than two years since Jesse took over the program. Jesse also started a fitness website and is a self-described post-apocalyptic fitness-training ultramarathon runner. In this podcast you will learn about: ● How to improve employee advocacy ● What makes employees want to share social messages ● Why a healthy company culture is so important for growing employee advocacy ● Challenges in implementing an employee advocacy program ● Empowering employees and setting expectations ● Utilizing influencer and customer communities ● Why everything is amplified with employee advocacy

On this episode, Glenn Gaudet sits down with Tim Hughes. Tim Hughes is universally recognized as one of the world’s leading pioneers and exponents of Social Selling and he is currently ranked Number 1 by Onalytica as the most influential social selling person in the world. He is also Co-Founder and CEO of Digital Leadership Associates and co-author of the bestselling books “Social Selling - Techniques to Influence Buyers and Changemakers” and “Smarketing - How To Achieve Competitive Advantage through blended Sales and Marketing”. In his discussion with Glenn, Tim highlights the benefits and new techniques of social selling as well as some of the pitfalls. What You’ll Learn About: • What is different and effective about his social selling techniques • How the GDPR has affected marketing and advertising thus benefiting social selling • What differentiates your organization in today’s over-communicated world • What are people/customers actually look for and how you can bake that into your social selling efforts

On this episode, Glenn Gaudet sits down with Michelle Brammer.  Michelle is the Director of Marketing for GaggleAMP.  She has been in the digital marketing industry for over 5 years and in marketing and advertising for 20+ years.  She has led both sales and marketing teams for Fortune 100, mid-size and start-up organizations.  In their discussion Glenn and Michelle explore the challenges and differences that digital marketing experts face when they are transitioning to new positions within the industry. What You’ll Learn About: What to expect in the interview process How to answer the tough questions about the ever-changing digital marketing space What to do when dealing with different software requirements for positions How to evaluate companies in the industry and how they will be adapting to the market in the future Connect with Michell on LinkedIn.

On this episode, Glenn Gaudet sits down with Daniel Gefen.  Daniel is the #1 International Bestselling author of “The Self Help Addict and founder of Gefen Media Group the most premium podcast booking agency in the world.  He is also the host of the podcast Can I Pick Your Brain, which has reached over 150,000 downloads and ranked top 26 podcasts to listen to by CIO magazine.  Daniel was also named the top 25 most influential influencer by Influencive.  In their chat Glenn and Daniel dive into the importance of emphasizing your brand story and the significant and increasing role podcasts are playing in the digital marketing space. What You’ll Learn About: How vital your brand and reputation is vs. what platform you are using to promote it Why the marketing world is changing very rapidly How and where people are consuming massive amounts of content and how that can be used for your marketing advantage What role podcasts are playing in the digital marketing space and why you should take advantage of it NOW! Wh

On this episode, Glenn Gaudet sits down with Peter Prodromou. Peter is a seasoned executive leader and growth-marketer with finance, sales, and corporate workout expertise. He is an expert on the implications of reputation and responsibility on brand. Early on, Peter understood the power of social media not simply for branding but also for influencing policy and politics. In their discussion Glenn and Peter explore digital marketing from the agency point of view and Peter drills Glenn on the value of a tool like GaggleAMP and how it can truly be leveraged inside agencies and companies alike.

For AMUP Your Digital Marketing this week we pull another episode from the archives. In this gem from the vault host Glenn Gaudet sits down with Brain Basilico. Brian is an internationally recognized best-selling author and sought-after speaker on the topic of Social Networking, Relationship Marketing, and Internet Marketing for Business. With over 30 years experience with running businesses, he has a unique perspective on traditional and new marketing tools that help businesses make the most of their internet marketing efforts. He also hosts The Bacon Podcast, featuring marketing tips and tricks plus guest expert interviews. In their discussion Glenn and Brian cover a wide range of topics including social media marketing and how it relates to C-level employees.

This week on AMPUP Your Digital Marketing we highlight an episode from the AMPUP archives where host Glenn Gaudet interviews Gareth Goh. At the time of the interview Gareth was the Content Marketing Manager at InsightSquared. He now works with DataRobot as Customer Marketing Manager. Gareth hails from Boston University with a degree in Journalism, but as he saw the evolution towards content emphasis, his employment started focusing on content marketing. With a varied background in both journalism and content marketing, he is an experienced veteran of inbound marketing, SEO, and business intelligence. In this interview Glenn and Gareth discuss tips for effective content marketing in social media. What You’ll Learn About: · Why you need to invest in marketing · How to disseminate complicated topics · Why you should utilize C-level business partners · How to use GaggleAMP to extend your reach · How to know when to grow your team Connect with Gareth on LinkedIn.

On this episode, Glenn Gaudet sits down with Justin Shriber. Justin is Vice President of Marketing for LinkedIn Sales and Marketing solutions, where he helps buyers, sellers and marketers connect via the world’s largest professional network. For the past two decades, Justin has focused on helping companies accelerate growth and profitability by delivering solutions that align marketing, sales and service with the needs of the customer. Prior to joining LinkedIn, Justin led Product, Sales and Marketing organizations at both start ups and large companies such as Siebel and Oracle. Listen in as Justin and Glenn breakdown the gap between the sales side of the business and the marketing side. Plus, they discuss how the gap can be filled to create a better process in the long run that will benefit your business. What You’ll Learn About: · How sales and marketing are becoming more integrated on various levels · Why marketing needs to share a common understand with sales on who the buyers are  · Why you should bl

There is a lot going on in the digital marketing space day to day. It is noisy and forever changing. So, standing out amongst the crowd can be difficult but at the same time you can’t always be chasing the new trends. You have to prove your unique value says Rand Fishkin. Rand is the co-founder of Moz and SparkToro. He is also author of the book Lost and Founder: A Painfully Honest Field Guide to the Startup World and a frequent keynote speaker on marketing and entrepreneurship topics around the world. On this episode of AMPUP Your Digital Marketing, host Glenn Gaudet and Rand cover a variety of topics that focus on making your brand stand out and resonate with your audience in a unique way. What You’ll Learn About: • How to approach challenges with being innovative in the SEO space • Why you should focus on the present rather than always trying to predict the future of digital • Why to double down on your digital marketing efforts even when things get more difficult particularly as it relates to SEO • How to

As marketing professionals, it is crucial that we stay on top of new trends inside and outside the industry. But knowing when to get on board with the trends and when not to is also an important part of marketing success, especially over time. On this week’s episode of AMPUP, host Glenn Gaudet sits down with Ted Page. Ted is the co-founder of Captains of Industry, a creative marketing consultancy based in Boston. He has over 25 years of experience guiding the creation of brands and content marketing campaigns that have helped clients thrive and reinvent their industries. Ted won a Telly award for “The Institute for Backup Trauma,” starring John Cleese, featured by the Content Marketing Institute as the first successful B2B “viral” campaign. Ted is also the author of the top-ranked eBook, Branding and Marketing for Renewable Energy Companies. Glenn dives deep with Ted exploring what has worked and not worked over his 25 years of industry experience and more importantly what has remained crucial to any successf

It might seem obvious that people want to do business with someone they like and trust. But yet so many organizations lack a true influencer to represent them. On this episode host Glenn Gaudet works through this topic with Josh Steimle. Josh knows the importance having a face that your audience can relate to representing your brand. He is an author, speaker, entrepreneur, and executive coach. He has written over 300 articles for publications like Fortune, Time, Forbes, and Entrepreneur, and is the author of the book Chief Marketing Officers at Work. He is also the founder of MWI, a digital marketing firm and the founder of Influencer Inc, a publishing, training, and events company that turns executives into thought leaders. Together Glenn and Josh dive into the topic of influencers and creating authentic relationships with your audience particularly on LinkedIn.

This week on AMPUP Your Digital Marketing we are brining you another of our favorites from the vault. In this archive episode host Glenn Gaudet sits downs with Jerod Morris. Jerod is a professional podcaster and email newsletter author. Since 2011 he has published over 1,000 podcast episodes on a wide range of topics including podcasting, content marketing, digital entrepreneurship and more. Prior to becoming a full-time podcaster Jerod was VP of Marketing at Copyblogger Media and Rainmaker Digital. Glenn and Jerod explore the various social media channels and the impact your chosen content has on the success of your strategy within each platform. What You’ll Learn About: When you need to start thinking like your audience and how to get to know them better How your content is a conversation with your customers Why not to underestimate the usefulness of your content How to find your ideal customer Why podcasting is a powerful medium people often overlook How to use infographics and repurpose your content To

This week on AMPUP Your Digital Marketing we’re pulling an episode from the vault. In this archive episode host Glenn Gaudet chats with Tony Zayas. Tony is currently the Director of Sales and Marketing with Proforma. He is also an award-winning digital marketer and strategist. In their discussion, Tony and Glenn analyze how social media can help small business owners and entrepreneurs develop relationships that turn into business.

On this episode of AMPUP Your Digital Marketing host Glenn Gaudet is joined by Brooke Sellas Brooke is the founder of B Squared Media, a boutique “done for you” social media management and advertising agency.  Brooke and Glenn discuss the tactical or “unsexy” side of digital marketing.  They look at a variety of factors that with just a little tweak or adjustment could be a big game changer when it comes to your digital marketing strategy.

On this episode of AMPUP Your Digital Marketing host Glenn Gaudet is joined by Megan Conley CEO and Founder of Social Tribe.  At social tribe, Megan and her team build and deliver leading-edge social, content and influencer programs for enterprise brands.  She has worked with businesses such as SAP, SuccessFactors, Cisco Systems and HP, driving measurable business impact and real-world results.  In their discussion Glenn and Megan explore the finer points of content and digital marketing and how to avoid certain pitfalls and the tools you can use to make your digital marketing both effective and easier.

This week on AMPUP Your Digital Marketing we’re pulling an episode from the vault. In this archive episode host Glenn Gaudet chats with Matt Heinz. Matt is the founder of Heinz Marketing, a Seattle based marketing agency focused on sales acceleration. Heinz helps his clients achieve sustained sales success by growing revenue from existing customers and cost effectively identifying and winning new customers. In their discuss Glenn and Matt focus on the need for an integrated sales and marketing approach via social media to increase sales and velocity.

There is a revolution happening in how companies can and should handle people’s personal information. Particularly when it comes to digital marketing.  With the new General Data Protection Regulation coming into effect in Europe the effects are being felt globally.  To discuss this topic Jason Sibley, CEO and head of Campaign Strategy at Creation Agency joins host Glenn Gaudet.  Together Jason and Glenn have a candid conversation about the far-reaching effects of the GDPR, both positive and negative, and what you should know in order to be prepared for how it will impact your marketing efforts.

This week on AMPUP Your Digital Marketing we continue our series focused on the power of podcasting with an interview featuring Harry Duran, host of the popular Podcast Junkies on iTunes and founder of FullCast, a full-service, done-for-you production and marketing consultancy.  As a host, consultant and coach, Harry empowers others to amplify their authority through the power of a podcast.  And he shares just some of his sage podcasting wisdom in this interview with host Glenn Gaudet.

This week on AMPUP Your Digital Marketing we continue our series focused on the power of podcasting with an interview featuring John Lee Dumas.  John is the host of Entrepreneurs on Fire, an award-winning podcast where he interviews inspiring Entrepreneurs every Monday and drops value bombs every Thursday. With over 2000 episodes, 1.3 million listens every month, and seven-figures of annual revenue, JLD is just getting started.  In his discussion with Glenn John shares some juicy tidbits about how he built such a successful empire based around a podcast and the marketing strategies he used and learned along the way. Visit EOFire.com to set YOUR Entrepreneurial journey ON FIRE and connect with John Lee Dumas directly.

This week on AMPUP Your Digital Marketing we return to our series on podcasting with an interview featuring Ben Roberts. Ben is the host of The Marketing Buzzword Podcast and head of marketing at Talkative. Ben is a man of the people and for the people. He firmly believes in the power of human marketing and customer centricity. He is keen to make those human connections because that is the lifeblood of any business. Glenn connects one on one with Ben in this episode as they discuss how podcasts can add to the human element of marketing rather than detract from it. Connect with Ben at marketingbuzzword.com or listen to his podcast The Marketing Buzzword Podcast, via twitter @robert_ben_M or LinkedIn