Ampup Your Digital Marketing

Meagen Eisenberg on Using Digital Marketing as a way to Generate Traffic

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Sinopse

Meagen Eisenberg is the CMO of MongoDB, an open-sourced, modern database which has been around for over 7 years. Meagen's first clue as to how important social media was to become was when Twitter came out with promotional Tweets. Meagen and her team decided to use those promotional Tweets to increase their company’s awareness and engagement as a trial to test the waters and see how much of an impact that extra investment would make on their reach and engagement. The results were impressive, and after this success, Meagen shifted focus to finding better ways to utilize social media to reach her target audiences. “Participate. Listen and learn on social media, and activate your social media accounts more effectively.” Meagen discusses tips for using social media digital marketing as a way to generate traffic: The reach you get on social media trumps traditional methods. Look at reach and how it compares to competitors. Pay attention to trending topics. Utilize softwares and programs like GaggleAMP to track lea