Ampup Your Digital Marketing

Piyush Prem is a Senior Specialist on the Social Media Team at Informatica, a data management solutions company based out of India. He, and his company, are a customer of GaggleAMP. Piyush handles issues related to B2B sales through social media, PR through social media, and employee advocacy. He began his career as a market researcher working in traditional marketing but quickly realized the importance of social media in the business world. Piyush recently joined AMP UP Your Social Media’s host Glenn Gaudet to discuss the power of social media and a company’s transition to using social media in various regions of the world. To be successful in the business world, companies need to have a social media presence that is customized based on region and channel. Piyush discusses social media marketing in a global world: Social media marketing is becoming increasingly utilized thanks to increased personal use at alarming rates, especially by the newest generation which seems to have been born into social media. As