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Jesse Sumrak on Employee Advocacy

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Sinopse

On the latest episode, Glenn Gaudet is joined by Jesse Sumrak, Social Media Manager at Twilio SendGrid. The company’s employee advocacy has grown 400-percent in less than two years since Jesse took over the program. Jesse also started a fitness website and is a self-described post-apocalyptic fitness-training ultramarathon runner. In this podcast you will learn about: ● How to improve employee advocacy ● What makes employees want to share social messages ● Why a healthy company culture is so important for growing employee advocacy ● Challenges in implementing an employee advocacy program ● Empowering employees and setting expectations ● Utilizing influencer and customer communities ● Why everything is amplified with employee advocacy