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Jason Sibley on Handling the New GDPR Guidelines by Simply Focusing on Adding Value

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Sinopse

There is a revolution happening in how companies can and should handle people’s personal information. Particularly when it comes to digital marketing.  With the new General Data Protection Regulation coming into effect in Europe the effects are being felt globally.  To discuss this topic Jason Sibley, CEO and head of Campaign Strategy at Creation Agency joins host Glenn Gaudet.  Together Jason and Glenn have a candid conversation about the far-reaching effects of the GDPR, both positive and negative, and what you should know in order to be prepared for how it will impact your marketing efforts.