Ampup Your Digital Marketing

On this episode, Glenn Gaudet sits down with Justin Shriber. Justin is Vice President of Marketing for LinkedIn Sales and Marketing solutions, where he helps buyers, sellers and marketers connect via the world’s largest professional network. For the past two decades, Justin has focused on helping companies accelerate growth and profitability by delivering solutions that align marketing, sales and service with the needs of the customer. Prior to joining LinkedIn, Justin led Product, Sales and Marketing organizations at both start ups and large companies such as Siebel and Oracle. Listen in as Justin and Glenn breakdown the gap between the sales side of the business and the marketing side. Plus, they discuss how the gap can be filled to create a better process in the long run that will benefit your business. What You’ll Learn About: · How sales and marketing are becoming more integrated on various levels · Why marketing needs to share a common understand with sales on who the buyers are  · Why you should bl