Lma Podcast

Episode: 93 Series: SIG Share-Out Episode Description: Do you have difficulty getting your attorneys to engage in marketing? In this episode of LMA's SIG Share-Out, Tony Nasharr and Stephan Walton join PR & Communications SIG co-chairs Heather McMichael and Debra Pickett to explore ways in which marketers and lawyers can develop a working relationship built on trust to achieve top-notch marketing results. Speakers: Heather McMichael, PR & Media Relations Manager, Shook, Hardy & Bacon LLP (moderator) Tony Nasharr, Shareholder, Polsinelli PC Debra Pickett, Principal Consultant, Page 2 Communications (moderator) Stephen Walton, Regional Marketing Manager, Polsinelli PC Series Description: The LMA SIG Share-Out series spotlights episodes from one or more of LMA’s 10 Shared Interest Groups. This series features best practices, education and more on the hottest topics in legal marketing.

Episode: 92 Series: Strategies LIVE! Episode Description: For law firms looking to improve and grow relationships with clients, they must utilize modernized customer relationship management technology. In this episode of Strategies LIVE!, James Barclay and Michelle Woodyear discuss Woodyear’s implementation of a new CRM at her firm, including her process, timeline and approach for an easy-to-use system. Speakers: James Barclay, CEO, Passle Inc (Host) Michelle Woodyear, Director of Digital Marketing, Covington & Burling LLP Series Description: The LMA Strategies LIVE! podcast series examines subject matters and issues affecting legal marketers and the work that we do. This podcast series expands on Strategies & Voices content and elevates expert insights advancing legal marketing.

Episode: 91 Series: SIG Share-Out Episode Description: Does your firm struggle to find information across groups or industries? Do your lawyers disagree on what industry a client is in? In this episode of LMA's SIG Share-Out, Erin Baxendale and Rachel Shields Williams join hosts Vikram Gupta and Jacqueline Madarang to discuss how knowledge management and marketing technology have joined forces to tackle this issue. Speakers: Erin Baxendale, Director of Business Development and Marketing, Sidley Austin LLP Vikram Gupta, Director of Marketing Technology, Cozen O’Connor P.C. (moderator) Jacqueline Madarang, Director of Marketing Technology and Operations, Bracewell LLP (moderator) Rachel Shields Williams, Director of Knowledge Management, Sidley Austin LLP Relevant Link: Dive into more marketing technology content. Learn how a firm’s information technology and marketing technology teams can effectively collaborate and foster a relationship for further innovation in "What Happens at the Intersection of Marke

Episode: 90 Series: Strategies LIVE! Episode Description: For legal marketers, attorney participation in media coverage not only allows for firm recognition, it also shows that the attorneys and firm can be viewed as trusted business advisors and leaders. In this episode of the Strategies LIVE! podcast, Raychel Lean (Daily Business Review - ALM) and Dave Poston (Poston Communications) discuss best practices for pitching stories on a national news level, how to build a working relationship with journalists, tips for managing attorney expectations and more. Speakers: Dave Poston, CEO, General Counsel and Co-Managing Partner, Poston Communications Raychel Lean, Florida Bureau Chief, Daily Business Review, ALM Series Description: The LMA Strategies LIVE! podcast series examines subject matters and issues affecting legal marketers and the work that we do. This podcast series expands on Strategies & Voices content and elevates expert insights advancing legal marketing.

Episode: 89 Series: Strategies LIVE! Episode Description: The battle for talent across the legal industry is the fiercest it has ever been, causing shifts in traditional hiring and compensation models. In this episode of Strategies LIVE!, Patrick Fuller (ALM Intelligence) and Gina Passarella (ALM) discuss the impact of these new hiring trends and share insights into firm financials. Speakers: Patrick Fuller, Vice President & General Manager, ALM Intelligence Gina Passarella, Editor-in-Chief, Global Legal Brands, ALM Relevant Link: Without a clear understanding of how priorities and partner compensation impact a firm’s strategy, it can be tricky for marketing professionals to know how to help the firm achieve its goals. Take a deep dive into compensation models and learn how you can leverage them to drive business development success in “Understanding Partner Compensation — and the Business of Law — as a Competitive Advantage: A Q&A With Kent Zimmermann, Zeughauser Group”: https://strategiesandvoices.org/

Episode: 88 Series: SIG Share Out Episode Description: A client’s voice not only drives decisions, it helps create and develop decisions so firms can invest in valued relationships. In this episode of the LMA SIG Share-Out, Heather McCullough (Society 54) and Nat Slavin (Wicker Park Group) share how firms can better understand a client’s business, lessons they have learned from working with in-house counsel, tips for getting a feedback program started and more. Speakers: Heather McCullough, Partner and Co-Founder, Society 54 Nat Slavin, Partner and Founder, Wicker Park Group Relevant Links: Client feedback can be highly impactful, but is your firm utilizing it to its fullest potential? Learn how to turn feedback into a firmwide endeavor to ensure a successful and innovative client relationship in “Client Feedback Is a Firmwide Sport.” https://strategiesandvoices.org/Article-Details/client-feedback-is-a-firmwide-sport Series Description: The LMA SIG Share-Out series spotlights episodes from one or more of

Episode: 87 Series: LMA SIG Share-Out Episode Description: At some firms, the information technology (IT) and marketing technology (MarTech) departments work in silos, while at others they work side by side. In this episode of the LMA SIG Share-Out series, Vikram Gupta and Mark A. Sportack discuss ways in which a firm’s IT team can effectively collaborate with the MarTech team and foster the relationship for further innovation. Speakers: Vikram Gupta, Director of Marketing, Technology & Operations, Cozen O'Connor; Co-Chair, LMA Marketing Technology SIG (moderator) Mark A. Sportack, CIO, Various Am Law 100 Firms Relevant Link: The role of MarTech in legal is becoming increasingly important as all things digital is changing how firms operate and serve clients. Tune in to the Strategies LIVE! podcast “Diving Into MarTech: 4 Powerhouses Share Their Stories and Advice” for insights from four MarTech powerhouses, as they share what they wish they knew upon entering the field, debunk myths about the specialty an

Episode: 86 Series: LMA SIG Share-Out Episode Description: While public relations and business development are two very different tools, legal marketers would be remiss to operate in the mindset that these aspects should operate completely separate from one another. In this episode of the LMA SIG Share-Out series, Lisa Seidenberg (Greentarget) and Monica Ulzheimer (Alston & Bird LLP) join LMA PR & Communications SIG Co-Chairs Bethany Chieffallo (Best Best & Krieger LLP) and Heather McMichael (Shook, Hardy & Bacon LLP) to discuss best practices for aligning law firm PR strategies with business development goals. Speakers: Bethany Chieffallo, Marketing Communications Manager, Best Best & Krieger LLP; Co-Chair, LMA PR & Communications SIG (moderator) Heather McMichael, Media Relations Manager, Shook, Hardy & Bacon LLP; Co-Chair, LMA PR & Communications SIG (moderator) Lisa Seidenberg, Vice President, Media Relations, Greentarget Monica Ulzheimer, Business Development Associate Director, Alston & Bird LLP Rel

Episode: 85 Series: Strategies LIVE! Episode Description: Business development can look different firm to firm and lawyer to lawyer. In this episode of Strategies LIVE!, Robert Kohn (Kohn Communications), Kathy Mericle (Brown & Streza LLP), Nancy Myrland (Myrland Marketing & Social Media, The Lawyers’ Marketing Academy, LinkedInCourseForLawyers.com) and Todd Stanton (Stanton Law LLC) discuss the discipline of business development coaching and training, why it is important and ways to adapt it to an attorney’s specific needs. Speakers: Robert Kohn, Vice President, Kohn Communications Kathy Mericle, Marketing Director, Brown & Streza LLP Nancy Myrland, President, Myrland Marketing & Social Media; Founder, The Lawyers’ Marketing Academy and LinkedInCourseForLawyers.com (moderator) Todd Stanton, Principal and Senior Employment Counsel, Stanton Law LLC Relevant Links: As the COVID-19 pandemic continues to challenge lawyers’ abilities to connect in person with existing clients and new connections, it’s importan

Episode: 84 Series: Strategies LIVE! Episode Description: If legal marketers and lawyers fail at client service, it can be difficult to overcome a client’s perception of a firm — even if it has produced award-winning advertising campaigns, has positive media coverage and a polished external communications plan. In this episode of the LMA Strategies LIVE! podcast, Felicity Aston (Field Law), Steve Boutwell (Kean Miller LLP) and Liz Lockett (Ice Miller LLP) discuss how to measure how well firms are providing client service and ways to capture and share these metrics firmwide. Speakers: Felicity Aston, Director, Business Development and Marketing, Field Law Steve Boutwell, Chief Operating Officer, Kean Miller LLP (moderator) Liz Lockett, Chief Business Development and Marketing Officer, Ice Miller LLP Relevant Links: Over the years, providing legal services has become increasingly competitive and clients now have more buying power, allowing them to pick and choose who they want representing them. Read how

Episode: 83 Series Name: LMA SIG Share-Out Episode Description: As the world emerges from the pandemic, it’s now more important than ever before for law firms to reevaluate how they create value for clients. In this episode of the LMA SIG Share-Out series, Debra Baker (GrowthPlay), Amber Bollman (Barnes & Thornburg, LMA Client Value SIG co-chair) and Simone Hughes (Gowling WLG) discuss client experience and what it looks like in a law firm environment. Speakers: Debra Baker, Managing Director, GrowthPlay Amber Bollman, Director of Client Service Initiatives, Barnes & Thornburg LLP, LMA Client Value SIG Co-Chair (Moderator) Simone Hughes, Director of Business Development & Marketing, Gowling WLG Relevant Links: Join the LMA Client Value SIG as they explore the hallmarks of high-value client service in the related webinar “Elevating Client Experience in a Post-Pandemic World.” https://legalmarketing.org/Purchase/elevating_client_experience_in_a_postpandemic_world_mch Series Description: The LMA SIG Share-

Episode: 82 Series Name: Strategies LIVE! Episode Description: From the pandemic to issues of racial and social injustice and ongoing adversity, knowing how to be an effective leader during these time has been challenging. In this episode of the LMA Strategies LIVE! podcast, hear Julie Holton, (mConnexions), Michelle Hutchison, LMSW (Resilient Minds Consulting, The Meta Center), Kathryn Scourby, CBCP (KNS Consulting LLC), and Martha Youngblood (Fahrenheit Advisors Inc.) discuss how marketing managers and leaders can help their teams and law firms through times of conflict with empathy. Speakers: Julie Holton, Principal Strategist and Owner, mConnexions; LMA Strategies Editorial Committee (Moderator) Michelle Hutchison, LMSW, Owner, Resilient Minds Consulting, Founder, The Meta Center Kathryn Scourby, CBCP, Principal, KNS Consulting LLC Martha Youngblood, Consultant, Fahrenheit Advisors Inc. Relevant Links: Learn more about emotional intelligence and the importance it has on managing yourself and others

Episode: 81 Series Name: LMA SIG Share-Out Episode Description: Law firms go to great lengths to protect client information, however, the General Data Protection Regulation (GDPR) changed how companies should be protecting and managing personal information. In this episode of the LMA SIG Share-Out series, Oliver Krischik (GKG Law) and Alison Talbott (Shook, Hardy & Bacon LLP) join Heather McMichael (Shook, Hardy & Bacon LLP and LMA PR & Communications SIG co-chair) to discuss how your firm can manage GDPR changes and follow best practices. Speakers: Oliver Krischik, Principal, GKG Law Alison Talbott, Chief Client Development & Marketing Officer, Shook, Hardy & Bacon LLP Heather McMichael, Public/Media Relations Manager, Shook, Hardy & Bacon LLP; Co-Chair, LMA PR & Communications SIG (moderator) Relevant Links: Learn more about the EU General Data Protection Regulation (GDPR) and how it can impact your firm, including potential risks, from the previously recorded webinar “Navigating the Inbox: Understandi

Episode: 80 Series: Strategies LIVE! Episode Description: The role of marketing technology (or MarTech) in legal is becoming increasingly important as all things digital is changing how firms operate and serve clients. Tune in for advice from four MarTech powerhouses, spanning the globe from California to London. They’ll share what they wish they knew upon entering the field, reflect on the shifting approach to MarTech in the last year, debunk myths about the specialty, advice for those seeking this career trajectory and more. If you’ve ever wanted to dive into the world of MarTech or just dip your toes in the water, be sure to listen today. Speakers: Helena Lawrence, owner, Sierra Marketing LLC; co-chair, LMA Marketing Technology Shared Interest Group (SIG) Tabitha Sinclair, marketing technology and database coordinator, Jones Walker Trina Schultz Vogel, senior digital technology analyst, Hunton Andrews Kurth Nicole Goodwin, client development technology and operations, Baker Botts Relevant Links: Le

Episode: 79 Series: Well-Being in Legal Episode Description: As a follow up to the recent Legal Marketing Mental Wellness survey conducted by fSquared Marketing, in partnership with the LMA, this LMA Podcast episode will feature a discussion with Lynn Foley and Denise Robinson providing tips from a wellness expert on how to manage stress, anxiety and general mental wellbeing. Speakers: Denise Robinson, JD, RYT 200, Founding Principal, The Still Center LLC Lynn Foley, CEO and Co-Founder, fSquared Marketing Series Description: LMA’s Well-Being in Legal podcast series is focused on shining a light on ways legal marketing professionals can be healthy, resilient and whole. Episodes focus on everything from mental health to physical health, mindfulness, healthy work habits and much more.

Episode 77 Series: Next Big Thing in Legal Episode Description: Tune in to the latest LMA Podcast focused on the 2021 Next Big Thing Initiative (NBT), change management. In this episode, NBT Co-Chairs Jill Weber and Ashraf Lakhani sit down with Harvard Law School Executive Education’s Farayi Chipungu to learn how law firms can respond to a market that is demanding change, and how legal marketers at all levels can affect meaningful change. Speakers: Farayi Chipungu, Adjunct Lecturer in Public Policy at the Harvard Kennedy School of Government and Faculty Chair for Leading Change for Lawyers at Harvard Law School Executive Education Ashraf Lakhani, Chief Business Development and Marketing Officer at Porter Hedges LLP Jill Weber, Chief Business Development Officer at Quarles & Brady LLP Series Description: Each year, LMA and subject matter experts come together to identify the "Next Big Thing" in legal marketing. The Next Big Thing in Legal series discusses the latest topics influencing your role as a le

Episode 76 Series: Well-Being in Legal Episode Description: Today, well-being should be at the top of every legal marketer's mind; however, prioritizing one's mental health often falls to the back burner. As a follow up to the recent Legal Marketing Mental Wellness survey conducted by fSquared Marketing, in partnership with the LMA, this LMA Podcast episode will focus on some of the reasons behind stress and mental well-being issues that were identified in the survey. Lynn Foley and Trish Lilley will share their experience and tips so legal marketers can lessen stress before it begins. They’ll also discuss why so many respondents (72%) felt that Legal Marketing is far more stressful than marketing in other industries. Speakers: Trish Lilley, Chief Marketing and Business Development Officer, Stroock & Stroock & Lavan LLP Lynn Foley, CEO and Co-Founder, fSquared Marketing Series Description: LMA’s Well-Being in Legal podcast series is focused on shining a light on ways legal marketing professionals can be h

Episode: 76 Series: Strategies LIVE! Episode Description: Clubhouse — the hottest new tool in social media — is taking the internet by storm, and it can also be an effective means to promote attorneys at your firm. In the latest episode of Strategies LIVE!, Katherine Rivera (Adams and Reese LLP) and Meghan Spradling (Miller Nash Graham & Dunn LLP) sit down with Kristyn Brophy (Legal Internet Solutions Incorporated) to talk through Clubhouse, discussing what it is and how to determine if it’s right for your firm. This episode of Strategies LIVE! coincides with the subject matter featured in Strategies & Voices, LMA’s new online multimedia content center. In March and April, content has focused on the Communications domain in the LMA Body of Knowledge. Be sure to check out these articles on the Strategies & Voices website today at strategiesandvoices.org. Speakers: Kristyn Brophy, director of client strategy at Legal Internet Solutions Incorporated (LISI) Katherine Rivera, marketing and communications manag

Episode: 75 Series: LMA SIG Share-Out Episode Description: Today, marketing departments utilize marketing technology to achieve marketing goals and objectives. In this LMA Podcast episode, Vik Gupta and Helena Lawrence are joined by Jessica Aries and Sue Serna to expand on their Digital Transformation Webinar Series presentation and explore what our message in the market looks like. Speakers: Jessica Aries, Jessica Aries, Digital Marketing Strategist & Consultant, By Aries Sue Serna, Founder & CEO, Serna Social Vik Gupta, Marketing Technology SIG Co-Chair (moderator) Helena Lawrence, Marketing Technology SIG Co-Chair (moderator) Series Description: The LMA SIG Share-Out series spotlights episodes from one or more of LMA’s 10 Shared Interest Groups. This series features best practices, education and more on the hottest topics in legal marketing. Looking for more insights? Check out the webinar "Digital Transformation Webinar Series: Part I: Message in the Market" here: https://bit.ly/39WN0pF.

Episode: 74 Series: LMA Leaders Episode Description: In the latest LMA Podcast, Fasken’s Brenda Plowman, 2021 LMA president-elect, speaks with Hillary Sale — a recognized expert in leadership and corporate governance, and chair of the Women’s Leadership Initiative at Harvard Law School.  They discuss the importance of women in leadership and provide tools  to help women strategically navigate their careers. Speakers: Brenda Plowman, Chief Marketing Officer at Fasken Martineau DuMoulin LLP Hillary Sale, Faculty Chair, Women’s Leadership Initiative and Women’s Leadership: Adapting and Advocating in a Remote Environment at Harvard Law School; Associate Dean for Strategy, Professor of Law and Professor of Management, Georgetown University Series Description: The LMA Leaders series provides a platform for the LMA Board of Directors and other leaders throughout the LMA community to have important conversations and share updates with the legal marketing community. LMA members receive 10% off Harvard Law School