Lma Podcast

Episode: 80 Series: Strategies LIVE! Episode Description: The role of marketing technology (or MarTech) in legal is becoming increasingly important as all things digital is changing how firms operate and serve clients. Tune in for advice from four MarTech powerhouses, spanning the globe from California to London. They’ll share what they wish they knew upon entering the field, reflect on the shifting approach to MarTech in the last year, debunk myths about the specialty, advice for those seeking this career trajectory and more. If you’ve ever wanted to dive into the world of MarTech or just dip your toes in the water, be sure to listen today. Speakers: Helena Lawrence, owner, Sierra Marketing LLC; co-chair, LMA Marketing Technology Shared Interest Group (SIG) Tabitha Sinclair, marketing technology and database coordinator, Jones Walker Trina Schultz Vogel, senior digital technology analyst, Hunton Andrews Kurth Nicole Goodwin, client development technology and operations, Baker Botts Relevant Links: Le