Lma Podcast

Episode: 70 Series: LMA Regional Spotlight Episode Description: Tune in to the first episode in a four-part series from the LMA Southeast Region giving you the tools to help you demonstrate your value to your law firm, legal marketing peers and team members. In this episode, Marsha Redmon, Esq. (Marsha Redmon Communications) shares tips to ensure your persona is professional, articulate and inspires confidence, both virtually and in the office. Speaker: Marsha Redmon, Esq., Founder, Marsha Redmon Communications Series Description: The LMA Regional Spotlight series features episodes produced by LMA’s regions, covering timely topics important to legal marketers.

Episode: 71 Series: LMA Regional Spotlight Episode Description: Join the LMA Southeast Region for the second episode in a four-part series giving you the tools to help you demonstrate your value to your law firm, legal marketing peers and team members. In this episode, Kathryn Whitaker (Burr & Forman LLP) discusses how to showcase your value outside of traditional job descriptions and responsibilities. EDITOR'S NOTE: Kathryn Whitaker is now the chief marketing officer at Burr & Forman LLP. When this podcast was recorded Kathryn Whitaker was the director of recruitment & strategy consulting at Calibrate Legal. Speaker: Kathryn Whitaker, Chief marketing officer, Burr & Forman LLP Series Description: The LMA Regional Spotlight series features episodes produced by LMA’s regions, covering timely topics important to legal marketers.

Episode: 72 Series: LMA Regional Spotlight Episode Description: Join the LMA Southeast Region for the third episode in a four-part series giving you the tools to help you demonstrate your value to your law firm, legal marketing peers and team members. In this episode, Heather McCullough (Society 54) discusses how to deal with an increased workload and added responsibility, including how to prioritize and talk to management. Speaker: Heather McCullough, Partner, Society 54 Series Description: The LMA Regional Spotlight series features episodes produced by LMA’s regions, covering timely topics important to legal marketers.

Episode: 73 Series: LMA Regional Spotlight Episode Description: Join the LMA Southeast Region for the fourth episode in a four-part series giving you the tools to help you demonstrate your value to your law firm, legal marketing peers and team members. In this episode, Erin Ryan (McGuireWoods) discusses the importance of leading teams through change. Speaker: Erin Ryan, senior manager of business development, McGuireWoods Series Description: The LMA Regional Spotlight series features episodes produced by LMA’s regions, covering timely topics important to legal marketers.

Episode: 69 Series: Strategies LIVE! Episode Description: Captive alternative legal service providers (ALSPs) are changing the way law firms do business. In the latest episode of Strategies LIVE!, Anne Reavis (Wilson Allen) sits down with Brad Blickstein and Beatrice Seravello (Baretz+Brunelle) to talk through what a captive ALSP does, along with what opportunities exist to learn from these new entities. This episode of Strategies LIVE! is coincides with the subject matter featured in the January/February issue of Strategies magazine. A special thank you to this issue’s sponsors, Firmseek, American Bar Association (ABA), Mind Alliance and Introhive and the many partners featured in this issue’s special Partner Directory. These partners are ready to help you identify solutions that fit your firm’s needs. Speakers: Anne Reavis, CRM consultant at Wilson Allen Brad Blickstein, Partner and co-head of NewLaw practice group, Baretz+Brunelle Beatrice Seravello, Partner and co-head of NewLaw practice group, Baretz

Episode: 68 Series: LMA SIG Share-Out Episode Description: Given the events that have unfolded throughout 2020, it seems like there is more news than ever. Because of this, many law firms are struggling to remain relevant and insert their firm into the news. In the latest episode of the LMA Podcast, join Kathy O’Brien (Rubenstein) and Kathryn Holmes Johnson (Sterne Kessler) as they discuss how you can break through and be part of the news cycle. Speakers: Kathy O’Brien (Rubenstein) Kathryn Holmes Johnson (Sterne Kessler) Series Description: The LMA SIG Share-Out series spotlights episodes from one or more of LMA’s 10 Shared Interest Groups. This series features best practices, education and more on the hottest topics in legal marketing.

Episode: 67 Series: Strategies LIVE! Episode Description: When married together, diversity, equity and inclusion (DEI) initiatives and business development efforts can create a powerful approach to greater inclusivity within a firm. In the latest episode of Strategies LIVE!, Jacob Eidinger (Wigdor LLP) sits down with Holly Barocio and Alycia Sutor (GrowthPlay) to talk through how to make this a reality, along with ways to tactically coach lawyers to remove some of the typical barriers to DEI that often exist. This issue of Strategies LIVE! is coincides with the subject matter featured in the November/December issue of Strategies magazine. A special thank you to this issue’s sponsors, Firmseek, Tenrec, MultiVision Digital, Jelly Digital Marketing, Clearview Social and the many partners featured in this issue’s special Partner Directory. These partners are ready to help you identify solutions that fit your firm’s needs. Speakers: Jacob Eidinger, Marketing coordinator, Wigdor LLP and Strategies Editorial Bo

Episode: 66 Series: Sponsored Content This podcast episode is a paid advertisement from an LMA service provider. Episode Description: In the latest episode of the LMA Podcast, Jelly Marketing teaches you everything you need to know on how to hold your vendors accountable. They'll give you the tools, language and support needed to fully optimize your relationships and ensure you’re maximizing the results. Relevant Links: • SEO for Law Firms White Paper: https://jellymarketing.ca/wp-content/uploads/2019/11/JELLY_SEO-LAW_WEB_Nov25.pdf • Deck from Presentation: https://drive.google.com/file/d/1OAysWqGWUvIOW3vEJcWIr1TsFvrwNYXI/view?usp=sharing • Marketing Jam Show (US and UK) and Podcast: www.marketingjam.ca

Episode: 65 Series: Strategies LIVE! Episode Description: How can law firms build a framework that supports diversity, equity and inclusion (DEI) in a lasting and meaningful way? In the latest episode of Strategies LIVE!, issue co-editor Julie Holton discusses how to go beyond “random acts of DEI” with Dr. Laura Quiros, a trauma-informed DEI consultant at Coston Consulting and Gia Altreche, director of business development and marketing at Newmeyer Dillion and 2020 co-chair of the LMA D&I Committee. Learn how this action starts at a personal level, the keys to creating a culture of authenticity, ways to bring clients into the conversation and more in this engaging conversation that complements the advocacy-focused issue of "Strategies" magazine. This issue of Strategies LIVE! is coincides with the subject matter featured in the September/October issue of "Strategies" magazine. A special thank you to this issue’s sponsors, Firmseek, Kidd Aitken and Vivid Graphics. These partners are ready to help you ident

Episode: 64 Series: LMA SIG Share-Out Episode Description: In today’s constantly shifting market, it’s more important than ever for firms to utilize technology to streamline and enhance profitability. In the latest episode of the LMA Podcast, Pamela Foster (Pamela Powered Inc., Co-Chair of Plaintiff Firm SIG) speaks with Andrew Nasrinpay (MeanPug) about how you can use Quant Law to help you make decisions and increase profitability at your firm. Join Pamela Foster and Andrew Nasrinpay at their #LMA20 session, “Plaintiff Firms: Increase Profitability Using Quant Law Theory.” Speakers: Pamela Foster, Principal, Pamela Powered Inc. Andrew Nasrinpay, Partner, MeanPug. Relevant Links: Interested in joining the Plaintiff Firm SIG? Join here: https://www.legalmarketing.org/page/plaintiff-sig Series Description: The LMA SIG Share-Out series spotlights episodes from one or more of LMA’s 10 Shared Interest Groups. This series features best practices, education and more on the hottest topics in legal marketing.

Episode: 63 Series: Strategies LIVE! Episode Description: Looking for career inspiration? Tune in to the latest episode of Strategies LIVE! as Aileen Hinsch, manager of business development and practice group management at Crowell & Moring, and Jenn Smuts, chief marketing officer at Connolly Gallagher, swap stories about identifying unlikely mentors, moments they leapt into “scary” but gratifying new roles, extracurricular activities that made them better legal marketers and so much more. This issue of Strategies LIVE! is coincides with the subject matter featured in the July/August issue of Strategies magazine. A special thank you to this issue’s sponsors, Firmseek, Tenrec and Vivid Graphics. These partners are ready to help you identify solutions that fit your firm’s needs. Speakers: Aileen Hinsch, Manager of business development and practice group management, Crowell & Moring Jenn Smuts, Chief marketing officer, Connolly Gallagher Relevant Links: Read the July/August 2020 issue of "Strategies" magazi

Episode: 62 Series: LMA SIG Share-Out Episode Description: During these times of uncertainty, PR professionals must strive to better support journalists more than ever. In the latest episode of the LMA Podcast, Bethany Chieffallo (GKG Law, P.C.) speaks with Michael Neibauer (Washington Business Journal) about the current media environment, actionable advice for PR professionals and more. Speakers: Bethany Chieffallo (GKG Law, P.C.) Michael Neibauer (Washington Business Journal) Series Description: The LMA SIG Share-Out series spotlights episodes from one or more of LMA’s 10 Shared Interest Groups. This series features best practices, education and more on the hottest topics in legal marketing.

Episode: 61 Series: Strategies LIVE! Episode Description: In this episode of Strategies LIVE!, Heather McCullough, co-founder of Society 54, and Bill Crooks, partner at Priority Search International, discuss how the current environment is rapidly changing the way law firms think about serving their clients and employees. Tune in as they talk through ways they are seeing firms adjust to flexible work schedules, appeal to new markets, provide unorthodox services for internal and external audiences and more. Speakers: Heather McCullough, Co-founder, Society 45 Bill Crooks, Partner, Priority Search International Relevant Links: Read the May/June 2020 issue of "Strategies" magazine online here: www.legalmarketing.org/strategies Series Description: The LMA Strategies LIVE! podcast series examines subject matters and issues affecting legal marketers and the work that we do. This podcast series expands on content found in the "Strategies" publication and elevates expert insights advancing legal marketing.

Episode: 60 Series: Well-Being in Legal Episode Description: In this episode, LMA President Jill Huse (Society 54) speaks with LMA Well-Being Committee co-chairs Renee Branson (RB Consulting) and Ryan King (Ogletree Deakins) about the importance of well-being and mental health in legal marketing. May is Mental Health Awareness month and now, more than ever, it is essential to put mental health first amidst the COVID-19 pandemic. Huse, Branson and King discuss the brand new Well-Being Committee and Resource Center, and give practical solutions that anyone can apply to their daily life. Speakers: Jill Huse, Partner at Society 54 and 2020 LMA President Renee Branson, Founder/principal, RB Consulting and 2020 LMA Well-Being Committee co-chair Ryan King, Director of communications, Ogletree Deakins and 2020 LMA Well-Being Committee co-chair Relevant Links: National Suicide Prevention Lifeline: 1-800-273-8255 Crisis Text Line: Text HOME to 741741 SAMHSA Treatment Referral Helpline: 1-877-726-4727 LMA Well-Bein

Episode: 59 Series: Strategies LIVE! Episode Description: In this episode, Alex MacDonald (McCarter & English) speaks with Stuart Dodds (Positive Pricing) about the importance of being confident in pricing and the approaches you should consider in the wake of COVID-19’s economic impact. MacDonald and Dodds discuss themes in Dodds’ recent Strategies article, the importance of bringing the firm into pricing conversations and how to approach pricing in the near-term economic environment. Speakers: Alex MacDonald, Chief client value and practice management officer, McCarter & English Stuart Dodds, Principal, Positive Pricing Relevant Links: Read the full March/April 2020 issue of "Strategies" magazine online at www.legalmarketing.org/strategies. Series Description: The LMA Strategies LIVE! podcast series examines subject matters and issues affecting legal marketers and the work that we do. This podcast series expands on content found in the "Strategies" publication and elevates expert insights advancing leg

Episode: 58 Series: DEI in Legal Episode Description: In this episode, Bethany (Early) Chieffallo (GKG Law, P.C.) speaks with Stephanie Marella Gryder (Moore & Van Allen PLLC) and Nichole Bartlett (Dechert LLP) about the external and internal communications involving diversity. Gryder and Bartlett share their regional, national and international insights into the strategies, vehicles and challenges of diversity communications. Speakers: Bethany (Early) Chieffallo, Marketing Director, GKG Law, P.C. Stephanie Marella Gryder, Senior Manager of Diversity and Community Initiatives, Moore & Van Allen PLLC Nichole Bartlett, Manager, Diversity and Inclusion, Dechert LLP Series Description: LMA’s DEI in Legal podcast series is extension of our commitment to equip members with DEI-related tools, training and programming. Episodes in this series focus on topics such as how to build and drive DEI initiatives and policies, being inclusive leaders, the intersection of DEI and business development, and other timely DEI

Episode: 57 Series: LMA SIG Share-Out Episode Description: In this episode, Suzanne Donnels (Jenner & Block LLP) speaks with Jeff Antaya (Plante & Moran), Frank Troppe (Miller Heiman Group) and Ellen M. Gregg (Womble Bond Dickinson (US) LLP) about how law firms can build a scalable sales culture. Antaya, Troppe and Gregg share their perspectives on why to have a sales culture at your firm, how growth affects culture, how to measure success and more. Editor’s Note: This podcast mentions the CMO Summit and LMA’s Annual Conference. Please note that this podcast was recorded well in advance of the decision to postpone the event. Speaker: Suzanne Donnels (Jenner & Block LLP) Jeff Antaya (Plante & Moran) Frank Troppe (Miller Heiman Group) Ellen M. Gregg (Womble Bond Dickinson (US) LLP) Series Description: The LMA SIG Share-Out series spotlights episodes from one or more of LMA’s 10 Shared Interest Groups. This series features best practices, education and more on the hottest topics in legal marketing.

Episode: 56 Series: Strategies LIVE! Episode Description: The January/February issue of "Strategies" magazine is all about 2020 vision, focusing on the trends and technology driving us forward. Included in this issue is a career-focused checklist by LMA member Anne Flanegan with resolutions to make this year your best yet. In this episode of Strategies LIVE!, Anne sits down with Krista Kellogg, principal at Center Content, who specializes in professional services marketing with a focus on mindfulness and empathy. Before founding Center Content, Krista served in director roles at several Am Law 100 and regional law firms. Tune for actionable strategies to benefit your career and your personal life, from finding ways to be more innovative in your firm, to carving out more time for self-care. Speakers: Anne Flanegan, Senior business development and proposal manager, Carlton Fields Krista Kellogg, Principal, Center Content Relevant Links: Read the full Jan/Feb 2020 issue of "Strategies" magazine online here:

Episode: 55 Series: LMA SIG Share-Out Episode Description: In this episode, John Buchanan (Sheppard Mullin) speaks with Greentarget’s John Corey, Infinite Global’s Jamie Diaferia and Hellerman Communications’ John Hellerman about some of the key changes to prepare for in legal PR as 2020 approaches. Corey, Diaferia and Hellerman share their expect perspectives on content strategy and data leveraging, and provide best practices and key ideas to consider in the next year. Speakers: John Buchanan (Sheppard Mullin) John Corey(Greentarget) Jamie Diaferia(Infinite Global) John Hellerman (Hellerman Communications) Series Description: The LMA SIG Share-Out series spotlights episodes from one or more of LMA’s 10 Shared Interest Groups. This series features best practices, education and more on the hottest topics in legal marketing.

Episode: 54 Series: Strategies LIVE! Episode Description: The November/December issue of "Strategies" magazine is all about new opportunities to explore in the coming year, with a focus on client experience. One way of ensuring client success is by starting from within. Tune in as Maggie MacDonald, communications coordinator at Saul Ewing Arnstein & Lehr, and CMO Kelly Enache dive into the critical importance of collaborating across departments. Kelly shares examples of how her firm has refined the relationship between marketing, finance and IT, to enhance processes and find efficiencies. Plus, get her take on mistakes to avoid, thoughts on how emerging technology plays a role in the conversation, and actionable advice for fostering a collaborative environment in your own firm. Speakers: Maggie MacDonald, Communications coordinator, Saul Ewing Arnstein & Lehr Kelly Enache, Chief marketing officer, Saul Ewing Arnstein & Lehr LLP Relevant Links: Read the November/December 2019 issue of "Strategies" magazin