Lma Podcast

Episode: 13 We're back with another installment of P3cast! Right on the heels of the fifth annual conference next week, listen in as Sheri Palomaki (Director of Operations – Business Immigration Group, Seyfarth Shaw LLP) moderates a discussion on data and metrics. The episode also features Nicole Beck (Senior Manager of Strategic Pricing and Client Strategy, Buchanan, Ingersoll & Rooney PC), Christina Zust (Director of Client Technology, Bryan Cave) and Clark Davis (COO, Eversheds Sutherland (US) LLP).

Episode: 12 BoK This edition of the Body of Knowledge podcast series covers the Marketing Management and Leadership domain. Guided by Trish Lilley (Fox Rothschild) with panelists Jill Clark (Bricker & Eckler) and Jim Durham (GrowthPlay), you will dive deep into this people-focused domain, gaining insight that will help you bring even more value to your firm. The Body of Knowledge (BoK) is a foundational resource for professional development in marketing that defines the core skills necessary for legal marketers to succeed. The BoK series on the LMA Podcast focused on how the BoK helps legal marketers today and in the future, dives deep into specific competencies within the BoK and shares insights into how legal marketers can utilize the BoK to be successful in their roles.

Episode: 11 AFAs: Are they really an alternative anymore? The latest P3cast breaks down alternative fee arrangements, or AFAs, and gets to the heart of its future in the law firm pricing game. Join Christopher Ende (law firm pricing and panel management leader, legal operations department, General Electric) as he chats with fellow AFA experts — and past P3 presenters! — Brad Antici (director of strategic pricing and analysis, Butler Snow LLP) and Jim Foley (director of pricing and budgeting, Hunton & Williams LLP).

Episode: 10 In this episode of the LMA Podcast our P3cast series continues with Keith Maziarek (senior director of client value, Perkins Coie LLP) as he sits down with client engagement experts on both the law firm and client sides. Featured experts include Esther Bowers (director of client service initiatives, Barnes & Thornburg LLP), Ken Callander (managing principal, Value Strategies LLC), Mike Duffy (director of client services, King & Spalding), Lisa Konie (senior director of legal operations, Adobe Systems; Corporate Legal Operations Consortium (CLOC) board member) and Tom Orrison (director of legal procurement, Microsoft Corporation). Listen as they discuss the basics of client engagement and some of the best ways that both sides can work together.

Episode: 9 Originally recorded as part of a Facebook Live series on March 28 at the 2017 LMA Annual Conference, listen in as several attendees talk legal marketing technology and share insights from the conference. Participants: Ian Turvill, Chief Marketing Officer, Freeborn & Peters LLP Rachel Shields Williams, Business Development Manager, Sidley Austin LLP Adrian Dayton, Founder, Clear View Social Adrian Lurssen, Co-founder, JD Supra Guy Alvarez, Found and Chief Engagement Officer, Good2bSocial Watch the entire Facebook Live series of videos: Facebook - https://www.facebook.com/pg/LegalMarketingAssociation/videos/ YouTube - https://www.youtube.com/playlist?list=PL7SwhZ-S7_z_gGDJw5507nYe58ZlY1a-A

Episode: 8 BoK Welcome to the latest installment of the Body of Knowledge (BoK) podcast series. In this episode, our panelists discuss the client services domain. Join Jennifer Ahner (director of major accounts and proposals, Ogletree Deakins), Silvia Coulter (principal, LawVision Group) and Nathaniel Slavin (partner, Wicker Park Group) for a thought-provoking conversation on the state of client service initiatives today, and where they see things going in the next year. The Body of Knowledge (BoK) is a foundational resource for professional development in marketing that defines the core skills necessary for legal marketers to succeed. The BoK series on the LMA Podcast focused on how the BoK helps legal marketers today and in the future, dives deep into specific competencies within the BoK and shares insights into how legal marketers can utilize the BoK to be successful in their roles.

Episode: 7 "Godfather" of P3 Toby Brown (chief practice management officer, Perkins Coie LLP), Chip Cherry (consultant, The Pennsy Group LTD Consulting Services) and Pratik Patel (vice president of legal business solutions, Elevate Services, Inc.) discuss the value of Outside Counsel Guidelines, or OCGs, and share success stories and challenges, using examples of real-life implementation.

Episode: 6 BoK This edition of the Body of Knowledge podcast series covers the Communications domain. Guided by Wendy Bernero (Bernero & Press LLC) with panelists Jennifer Ahner (Ogletree Deakins) and Amber Bollman (Barnes & Thornburg) you will dive deep into this ever-critical domain, highlighting tips that go beyond the typical communications topics. The Body of Knowledge (BoK) is a foundational resource for professional development in marketing that defines the core skills necessary for legal marketers to succeed. The BoK series on the LMA Podcast focused on how the BoK helps legal marketers today and in the future, dives deep into specific competencies within the BoK and shares insights into how legal marketers can utilize the BoK to be successful in their roles.

Episode: 5 BoK "Being a lawyer is a profession, but running a law firm is a business.” Geoffrey Frost (Bondurant, Mixson & Elmore LLP), moderator of this third installment in the Body of Knowledge podcast series, kicks off the episode with a thought-provoking quote on the Business of Law. Listen along as Frost is joined by LMA Education Advisory Counsel members and legal marketing experts Ian Turvill (Freeborn & Peters LLP) and Marcie Shunk (The Tilt Institute)to discuss this critical domain, touching on such topics as alternative ways of attracting capital, the recent shift in the spectrum of legal services, and why it’s critical to invest time into thinking differently and finding new approaches to running a law firm. The Body of Knowledge (BoK) is a foundational resource for professional development in marketing that defines the core skills necessary for legal marketers to succeed. The BoK series on the LMA Podcast focused on how the BoK helps legal marketers today and in the future, dives deep into spec

Episode: 4 BoK Welcome to episode two in the Body of Knowledge (BoK) series! With an introduction from host Ian Turvill, listen as members of the LMA Education Advisory Council discuss the BoK's Business Development domain. Experts include Amber Bollman (Barnes & Thornburg), Geoffrey Frost (Bondurant, Mixson & Elmore, LLP) and Sally Schmidt (Schmidt Marketing, Inc.). The Business Development domain focuses around the core skill of "business development" and how it drives new business and increased revenue for law firms — both directly and indirectly — through client and prospect outreach, attorney coaching and mentoring, and market intelligence. The Body of Knowledge (BoK) is a foundational resource for professional development in marketing that defines the core skills necessary for legal marketers to succeed. The BoK series on the LMA Podcast focused on how the BoK helps legal marketers today and in the future, dives deep into specific competencies within the BoK and shares insights into how legal markete

Episode: 3 BoK Listen in as podcast host Ian Turvill (CMO, Freeborn & Peters LLP), moderator Holly Amatangelo (education director, LMA) and Tricia Lilley (CMO, Fox Rothschild LLP) share an overview of LMA's Body of Knowledge (BoK). This episode serves as part one in a series that will go over the BoK and its six domains. To learn more about the BoK, visit LMA's website: http://bit.ly/2fJ1C1K. The Body of Knowledge (BoK) is a foundational resource for professional development in marketing that defines the core skills necessary for legal marketers to succeed. The BoK series on the LMA Podcast focused on how the BoK helps legal marketers today and in the future, dives deep into specific competencies within the BoK and shares insights into how legal marketers can utilize the BoK to be successful in their roles.

Episode: 2 As we look to the fifth anniversary of P3 - The Practice Innovation Conference, podcast host and LMA member Ian Turvill intros a discussion with 2017 P3 Conference Co-chair Michael Byrd (director of financial operations - North America, Baker & McKenzie) and an amazing panel of accomplished legal business professionals — Purvi Sanghvi (director of strategic pricing, Paul Hastings), Sharon Quaintance (senior director, HBR Consulting) and Hushmand "Hush" Jonathan Cott (strategic pricing and legal project management, Covington) — on professional development in this ever-growing professional niche. To learn more about and register for 2017's P3 Conference, May 16-17, visit LMA's website: http://bit.ly/2fJ2gM2.

Episode: 1 Welcome to the LMA Podcast! Host and LMA member (and volunteer) Ian Turvill talks about what you can expect to hear from the LMA Podcast in its first season.