Lma Podcast

Episode: 84 Series: Strategies LIVE! Episode Description: If legal marketers and lawyers fail at client service, it can be difficult to overcome a client’s perception of a firm — even if it has produced award-winning advertising campaigns, has positive media coverage and a polished external communications plan. In this episode of the LMA Strategies LIVE! podcast, Felicity Aston (Field Law), Steve Boutwell (Kean Miller LLP) and Liz Lockett (Ice Miller LLP) discuss how to measure how well firms are providing client service and ways to capture and share these metrics firmwide. Speakers: Felicity Aston, Director, Business Development and Marketing, Field Law Steve Boutwell, Chief Operating Officer, Kean Miller LLP (moderator) Liz Lockett, Chief Business Development and Marketing Officer, Ice Miller LLP Relevant Links: Over the years, providing legal services has become increasingly competitive and clients now have more buying power, allowing them to pick and choose who they want representing them. Read how