The Nudgecast

https://scalewellpodcast.com/posturescreen This week Dr. Joe Ferrantelli CEO of PostureCo joins Mac and Phil to talk about bringing clinical-grade posture analysis to the iPad, how your pricing strategy can help you target your ideal customer, and more including, [2:10] how PostureScreen came to exist and the pain points it was created to address for practitioners, [6:50] when premium pricing in the App Store is the right choice and its benefits, [9:45] how the PostureScreen recurring revenue model works and how it came about, [15:15] how doctors and fitness professionals are working PostureScreen scans into their processes and pricing models in the practice and facility, [22:45] how using clinical iPad apps can improve the patient experience, [28:00] how platforms for remote tracking and analysis are changing the game in healthcare, wellness and fitness, [29:45] what it's like to go through a price increase, [34:30] the perception created by the dynamic of having your high-end clinical app next to free games