Leveraged & Loving It Podcast

Branding is a big part of positioning ourselves as experts an thought leaders, especially in the online space. But, with so many brands out there, how do you stand out from the crowd? How do you create memorable, authentic brand experience that will resonate with your clients? On this episode, I’m joined by Emma Weise from Fresh Sage. Emma is the creative mastermind behind my branding, which I’m still using consistently over 3 years later. I frequently get compliments on my brand and am always referring those who ask to Emma. Emma is the perfect blend of strategy + visuals and making sure those two are working hand in hand. Plus, her branding recipe is a delight to go through. She’s systemised the process and creates consistently outstanding brands. So, let’s dive in. In this episode, we discuss: • What is branding? • Crafting a brand experience • Branding and online business • Why is branding important? • How to build credibility when you’re starting out