Build Your Salon With Phil Jackson

Hey there, beauty industry comrades! It's your salon queen, Phil Jackson, here. I'm inviting you to a one-of-a-kind chat about your hair and beauty business. This time, we're tossing the script out the window and answering your burning questions. What's up with your salon? Let's talk about it. And as a bonus, you'll get a behind-the-scenes look at my workspace and my rapidly multiplying spider plants. In this episode, we tackle a question that's been keeping salon owners awake at night: how to increase your clientele. If you're hoping for a magic trick, I hate to break it to you, but there isn't one. What we do have is a systematic approach to figuring out whether you need to keep your current clients coming back or attract new ones. And let's not forget the importance of how often clients visit your salon. Trust me, this episode is packed with practical tips that could revolutionise your business. Don't miss out! This Q&A podcast has been a breeze for me and an absolute joy. It's a break from my usual to

Hey there, my fellow salon warriors! This week, we're diving deep into the sea of salon business finances and believe me, it's a thrilling adventure! We're talking about the tough, almost nail-biting, month of August and how we can maneuver our way to pay our team more without compromising profitability. Sounds like a mission impossible, right? But don't fret, I promise you it's doable. But hold on, it's not all about the moolah! We're also exploring how to motivate our team beyond just the pay-check. We're delving into those potentially awkward money conversations with your team and how to handle them with grace. Oh, and did I mention, we're challenging some old norms and shaking up the salon business model? Intrigued? You should be! If you've ever been puzzled about salon finances or if the word 'profit' seems like a distant dream, this episode is your survival guide! Plug in your earphones, grab your favourite drink, and let's embark on this revolutionary journey together. I promise you, by the end of it,

Join me on a frank and honest exploration of the salon industry, as we delve into the nitty-gritty details of what's holding us back. From pandering to clients' every whim to the dark underbelly of verbal abuse, we're going to shine a spotlight on it all. You see, we've identified five bad habits that need to go, and I mean pronto! Not just for our sake, but for the future of our beloved profession. Oh, but we're not stopping there! We're going to confront these issues head-on, from the struggles of recruitment to the controversial debate of tipping. Trust me, you don't want to miss this engaging discussion. We're all about challenging norms and redefining the future of the salon industry. So come on, let's get our hands dirty and transform our industry, one habit at a time!

Looking to attract and retain the RIGHT customers? You gotta be in integrity! And I don't mean telling the truth - I mean acting in a way EVERY day that attracts the right clientele. 00:17 How is July for you? 01:07 The seasons in your salon business 03:02 The intimidation of a first visit for your new clients 04:15 Handling cancellations and no-shows 06:08 Acting in integrity 07:07 Raising your standard to match your aspirations 09:06 Integrity in your branding and marketing 09:56 Pricing and perceptions 11:12 Integrity on social media 11:30 Personal integrity and the best version of you Find the weekly Build Your Salon podcast here: https://buildyoursalon.com/podcast Best place to follow me is Instagram here: https://instagram.com/philjacksoncoach

Hey there, get ready to turbocharge your salon business with this episode! I'm Phil Jackson and I'll be sharing some important business insights I've picked up, all inspired by a wild experience at a local yarn shop. I'll be talking about the importance of customer rapport and transparent pricing, plus, I'll delve into the very heart of your business - your purpose. I'll guide you on how to create a clear vision, purpose, values, and beliefs to help you navigate your daily tasks and decisions. So don't miss out, join me to build a salon business that's a cut above the rest! And remember to subscribe and leave a review, your feedback makes us better!

Hey there! In this podcast episode, I share my secret to staying sane and organized as an entrepreneur by using tried and true habits and routines. I talk about my daily and weekly planning sessions that keep my life organized, my so-called "golden hour" each morning for increased productivity, and my journey towards healthier eating habits. But wait, there's more! I also reveal efficient business habits like planning meals for the week and using social media schedulers to reduce distractions. Plus, I emphasize the importance of reflection and encourage you to share your thoughts and experiences with others. So, if you're looking for tips on developing habits that lead to a more balanced and fulfilling entrepreneurial life, this episode is for you! Give it a listen, and don't forget to share it with fellow entrepreneurs who might benefit from these insights.

Hey there! In this podcast episode, we dive into the world of exceptional salon experiences and uncover the secrets to client retention and success. We discuss the importance of standing out in a crowded marketplace, providing unforgettable experiences for clients, and how pricing high can help you deliver exceptional service. Plus, we explore the art of effective communication, personalised consultations, and training team members in active listening skills. Don't miss this opportunity to level up your salon's client experience and keep your customers coming back for more! Tune in now, and let's transform your salon together!

Hey there, my salon friends! In this game-changing episode, I'm diving into the world of financial management for salons. It's time to say goodbye to money stress and hello to long-term success with expert advice on investing in external financial support, understanding your business's financials, and identifying your key performance indicators. Trust me, you don't want to miss this one! We'll also explore financial planning and goal setting, touching on negotiating with suppliers, managing your marketing budget, and the crucial role of inventory management and stock control. I'll guide you through setting achievable financial goals and establishing a long-term plan for your business's future. So, join me in this invaluable episode to ensure your salon's financial stability and success! Let's master the art of smart financial planning together!

Hey there! In this podcast episode, I share some valuable insights and tips on how to prioritise self-care and wellness for salon owners and beauty professionals like myself. I discuss the importance of setting intentions for the year, engaging in leisure activities, and cultivating good sleep habits. I also guide you through designing a self-care routine tailored to your unique needs and making it a priority in your busy schedule. Don't miss this opportunity to elevate your mental health and nourish your beauty business at the same time!

Hey there, my salon lovelies! In this podcast episode, we'll be discussing the importance of embracing a growth mindset to overcome self-doubt and impostor syndrome, and how to build resilience and maintain a positive mindset. We'll dive into stress management techniques, the power of affirmations, visualisations, self-care, and setting goals to keep us motivated and focused. I'll also share my experience of finding a safe haven and acceptance in the salon industry, and why this Pride season feels different than ever before. I hope you'll join me in lifting each other up and making our industry even more fabulous, one salon at a time! Don't forget to leave a review and share this episode with someone who could benefit from it. Can't wait to chat with you again in the next episode!

In this episode, I dive into the world of diversifying income streams for salon owners, discussing the importance of moving away from the traditional one-to-one service model and embracing one-to-many services. I explore opportunities such as retail, online courses, digital products, in-person events, and affiliate marketing, which can increase revenue, profitability, customer loyalty, and brand impact for salon businesses. I also share some examples of successful salon owners implementing these strategies and how you can future-proof your business against challenges like COVID-19. Don't miss this opportunity to learn about creating scalable income streams and establishing yourself as an industry expert!

In this podcast episode, I explore the importance of unplugging from technology for our mental health, productivity, and relationships. I share my experiences and how unplugging has helped me reduce stress, improve sleep quality, and boost creativity. I also discuss practical strategies for setting boundaries and finding alternatives to technology, such as reading and spending time outdoors. By being more mindful with technology usage, I've noticed an improvement in my overall well-being and a deeper connection with others. Join me as I discuss the journey of unplugging and how it can positively impact our lives.

In this episode, I explore the importance of email marketing for salon owners as a powerful tool for building customer loyalty and deepening relationships. I compare social media to a noisy disco, while email marketing provides a quieter space for building connections with customers. We discuss the cost-effectiveness of email marketing and its ability to reach existing customers, increase sales by targeting specific groups, and avoid generic newsletters for better results. We also delve into different approaches to email marketing, from hard-hitting promotions to gentle sales sequences and informative "palette cleansers" that keep customers engaged and position you as an industry expert. Tracking results is crucial, as it allows you to refine and improve your email strategy over time. Building an email list, designing your emails, and complying with privacy laws are all essential steps in developing a successful email marketing campaign. As we wrap up today's episode, I invite you to reach out with your thoug

In this podcast episode, I explore the topic of competition in the salon industry and discuss why it's okay to ignore your competitors. Instead of focusing on what other salons are doing, I emphasize the importance of innovation, creativity, and putting the customers first. I also talk about the significance of focusing on our unique strengths and staying authentic to our brand. Throughout the episode, I delve into the importance of concentrating on your own salon business strategy and not getting distracted by your competitors. I share my thoughts on how focusing on what makes your business unique and leveraging your strengths can create an authentic experience for your team and customers. By staying true to your brand and building a strong, loyal customer base, you can rise above the competition and achieve success in the salon industry. So, if you're ready to embrace your unique qualities and strengths in the salon industry, join me in this conversation and remember that being authentic and focusing on you

In this podcast episode, I dive deep into the importance of specialization and niching down in the hair and beauty business. I explore how honing in on a specific area can lead to greater success, increased expertise, building trust and credibility with clients, and becoming an authority in your field. I also discuss the potential impact of eliminating less profitable services in favor of more lucrative ones, and how this can boost referrals and business growth. So join me as I share insights and advice on how to grow your salon business by embracing a niche and dominating a particular part of your price card. You won't want to miss out on the opportunity to elevate your business to new heights!

In this episode, I explore the world of salon business success and discuss the importance of selling services and retail products. I emphasize the need for strong product knowledge and focus on the emotional reasons someone would buy a product or service, as well as the emotional transformation it provides. I also cover the importance of having a system or process in place for following up with potential customers and delve into the market message media framework. I share selling strategies for motivation and success, such as follow-ups, creating urgency, and upselling to existing customers. Additionally, I invite you to connect with salons worldwide and share your sales tips or experiences with our global audience. So join me as I explore salon business success, selling strategies, and connecting with fellow salon business owners around the world. And don't forget to reach out at phil@buildyoursalon.com or leave a review to share your insights. See you in the next episode!

In this episode, I dive into the world of networking and how it can benefit salon owners. I discuss the importance of connecting with professionals outside our industry, building strong relationships, and using social media platforms like LinkedIn for networking. I also explore the concept of paying it forward in networking and sharing valuable content like this podcast with others. So, if you're looking to grow your salon business and build a supportive network, this episode is packed with tips and insights to help you achieve success. Join me, @philjacksoncoach, as I share my experiences and advice on expanding your salon business through networking strategies and building strong connections.

In this episode, @philjacksoncoach explores the importance of teamwork in the salon industry and offers advice on managing different types of teams, from employed staff to external support networks. He discusses the challenges of last-minute cancellations and the benefits of implementing booking fees to discourage this behavior. Additionally, he emphasizes the importance of nurturing the next generation of salon professionals through traditional apprenticeship models, managing the performance of external team members like bookkeepers and accountants, and the value of networking, coaching, and mentoring as part of an entrepreneur's support system. Join @philjacksoncoach as he discusses the power of soft support networks and the importance of balancing relationships within them, and how to ensure meaningful contributions from all team members. If you find this advice helpful, consider reaching out, sharing the episode, or leaving a review to help support others in the salon industry.

In this episode @philjacksoncoach shares valuable insights and tips for salon owners and professionals in the hair and beauty industry. Drawing from his hundreds of years of experience, the episode covers topics such as identifying a market, financial planning, location selection, business planning, building a strong team, and enjoying your work. Phil emphasizes the importance of being adaptable and flexible in your approach, understanding the finances of your business, and creating a strong marketing strategy. Whether starting a new venture or improving an existing salon, this episode offers guidance and inspiration for success in the hair and beauty world.

In this podcast episode, @philjacksoncoach discusses the importance of project planning in salon businesses to achieve their goals. He gives a practical method for planning and executing projects effectively, using the example of writing a book. The episode also highlights the importance of treating tasks as appointments with oneself to achieve success in salon businesses.