Online Marketing Guys

Ever wonder what you're going to post about?  We've all had those days where you know you need top sot and have no idea what to post about. Co-hosts Bob Turner and Jason Goff present four content sources that are common to most businesses and are foundational to your content marketing plan.  Find out what these sources are by listening to this week's podcast episode of Online Marketing Guys.

Podcasting is the fastest growing form of media today.  Why the explosion in the last few years?  Technology has finally caught up with it! Co-hosts Bob Turner and Jason Goff talk podcasting on this episode of Online Marketing Guys. Today, every smartphone has a podcasting app installed, making it easy to find and listen to the content you want.  The wide-spread availability of wi-fi and 4-G networks also make it much easier to download episodes or live-stream them. In addition, podcasts are an on-demand medium, meaning listeners choose the content they want, and listen to it when they want.  It is not content that interrupts entertainment, such as TV and radio ads. Finally, podcasting is set to take off.  New cars produced from 2015 forward will all have bluetooth connectivity, making podcasting listening in cars easier than ever! Online Marketing Guys is a production of Social Flair Marketing and JasonGoff.com.

Too often, it seems like small businesses create their LinkedIn company pages and then forget about them.  But if you want to be found by other business people, and you need to enhance your Google search rankings, then you should reconsider LinkedIn. Co-hosts Bob Turner and Jason Goff take a look at the business site.  It is one of the oldest social networks, having been founded in 2003.  From humble beginnings that year, the business site has grown to employ over 9,000 and has 433 million users.  Of those, 125 million are in the United States.  Here some other LinkedIn stats: 5 mil users write content and post it on LI pulse 33% of Americans use LI during work hours 79% of Wash. DC insiders use LI Only 295 of Social media users use LI 2 new LI members join per second Over 4 mil company pages Being on LinkedIn can help your business by: Creating Awareness Enhancing Your Reputation Driving Website Traffic SEO Finding a Helpful Audience

This week, co-hosts Bob Turner and Jason Goff talk about content.  Creating content has some obvious benefits for your business. If you're not sure how to start, listen to this podcast.  If you're already creating content, then Jason and Bob can help make it better. In this podcast episode, the Online Marketing Guys deliver six tips that can help your content efforts. Have a Plan Make it Helpful and Entertaining Choose a Platform Be Consistent Be Concise Use Your Content to Capture Emails    

Social Media Marketing World is becoming the annual conference to attend for marketers from around the world.  The event is held in San Diego, California every spring.  This year, the 4th annual meeting saw over 3000 attendees from 55 different countries. There were several big topics.  During his closing keynote address, Mark Schaefer talked about the content shock that is happening on the internet today.  It is expected to grow by 500 percent by 2020, which presents a real problem for marketers: How do businesses get noticed will all the stuff out there? To get noticed, Schaefer suggested creating great content and being more human. Live streaming video was again a major topic at the conference.  Last year, it was Meerkat and Periscope.  This year, Meerkat has faded from view, Periscope is still around, and Facebook Live is coming on strong.  This trend only appears to be growing as 73% of marketers who were recently surveyed report that they plan to increase the amount of

The 4th Annual Social Media Marketing World is happening this week in beautiful San Diego, California.  The three-day event draws online marketers and social media managers from around the world.  This year, some 3000 attendees are expected. Social Media Examiner sponsors this event.  On this week's episode of Online Marketing Guys, Marketing Manager Jennifer Ballard gives us a preview.     The conference has grown every year since it first started in 2013.  At that time, 1200 people attended the event held at San Diego's larges hotel, the Hyatt Regency.  In 2016, the event has moved to the San Diego Convention Center, the same venue where the massive Comic Con convention is held. Social Media Marketing World offers educational sessions on not just social media marketing, but other areas of online marketing such as blogging, podcasting, video, measuring and analytics. The event started Sunday afternoon with eight workshops.  The official kick-off, though, was

If you are producing video to help market your business, then you don't want anything in that video program to distract from the message. That's why it's important to make sure your technical elements are done correctly. Thus, the production value of your video needs to be as good as it can be. Many times, you only have one opportunity to catch the attention of consumers. If they notice your glitches more than your marketing messages, then your efforts have been wasted and your company's reputation might be tarnished.  Not long ago, producing a video with high production values meant hiring a professional video production crew that understood the technical aspects. However, the digital world has changed all of that. Today, you can have a quality video product with just a modest investment. Paying attention to the following technical aspects will help you create quality work.   Lighting – Viewers must be able to see the person or item on the screen. If your video is too dark and it is hard to make o

Social media has become an important part of the marketing plan for many businesses.  To do it effectively and efficiently, you need a tool to help with posting, tracking and reporting. Hootsuite does all of that and more. Co-hosts Bob Turner and Jason Goff discuss Hootsuite on this week's podcast episode of Online Marketing Guys. Hootsuite allows users to schedule their posts for up to five profiles on the free version, and up to 100 if you pay for a subscription.  Plans start at $9.99 per month, making this tool very affordable for social media managers. Hootsuite also delivers additional functionality that social professionals need. The first is the ability to track a post's performance.  The tool provides valuable analytics so users can determine what type of post performs best.   Hootsuite also offers a reporting feature which helps prepare the information your organization needs to see in a clean and efficient format. While there are other scheduling, analytics and reporting tools av

In this abbreviated episode, co-hosts Bob Turner and Jason Goff take time to wish our listeners a Happy Easter and Spring Break.  Bob and Jason are taking the week off to spend time with their families but Online Marketing Guys will be back next week with more fun and discussion about the world of online marketing. See you then!

Despite what some might say, email marketing is not dead.  While this is one of the oldest forms of online marketing, it also remains one of the most popular. The challenge with email, though, has always been that it is text-based.  It has been hard to do anything new with it.  Now, that's about to change. Here comes Bomb Bomb.  It's a video email service that allows you to record, send and track video email.  Bomb Bomb can work from any device: desktop, tablet or smartphone.   Video emails are proving to get better engagement with receivers than traditional emails, too.  Bomb Bomb messages have 81% more replies, 68% more converted leads, 56% more referrals and 87% more click-throughs.   On top of these great results, video emails are also experiencing a 90% increase when it comes to the receivers staying in touch more effectively with the email senders.  Co-hosts Bob Turner and Jasons Goff discuss this exciting new tool on this week's podcast episode of Online Mar

Your blog's primary goal is to attract visitors to your website, and get them interested in what you do as a business. But to carry out tis goal, you need to do a number of things beforehand.  Co-hosts Bob Turner and Jason Goff discuss how to prepare your blog and promote it using social media on this week's podcast episode of Online Marketing Guys. First and foremost, you need to make sure your blog post is search optimized so it can be easily found in searches.  Then, you need to use social media to promote each and every blog post you write, making sure to include a link back to your post.  This will help drive traffic back to your site. Listen as Bob and Jason discuss the details this week.  

One of the goals of your blog should be to attract readers to your website. Once there, they can then learn more about your business through the other pages on your site. It is often the first impression your business will make on potential customers who find you online. For the reason, think of your blog as a first date. Just as you need to be approachable on a first date, your blog content needs to be approachable, too, if you want to attract new customers. Keep your blog posts it as light and as conversational as you can. Consider writing sentences that have only one idea in them. That way, your blog posts will be easier to read and more easily digested. If you need to have technical descriptions of your products or services, do so on dedicated web pages. Be sure to use descriptive page titles so those who need to read that information can easily find it.  You should also avoid industry jargon if possible. Again, think of this as a date. You don't tell that person everything about yourself on your fir

Canada's own Kat Macaulay joins co-hosts Bob Turner and Jason Goff on this week's episode of Social Monday. Kat is a social media and digital marketing professional with TAKCAM. She works in the insurance industry building awareness for brokers using social media and digital marketing tools. Kat explains that omg the surface, insurance might not seem to lend itself well to social media. But listen to this episode to learn how she was able to work within the corporate structure to create a vibrant online presence.    

It was launched in 2010. Facebook purchased it for nearly $1billion in 2012! What is it? It's Instagram! The mobile app is wildly popular with young people. In fact, 90% of its users are under 35. But the oldest members of that group are in their 30s, working and earning a living with disposable income. When you add the fact that 60% of its user are women, the all-important buying demographic, suddenly Instagram is an attractive place to market you brand.  Co-hosts Bob Turner and Jason Goff discuss this mobile app on this week's podcast episode of Social Monday.  

Twitter has changed how users will see tweets.  Gone is the reverse-chronological order of all tweets that has been a mainstay with Twitter since its inception.  Now users will see tweets based on relevancy, with a Facebook-like algorithm deciding what to show. Twitter continues to tweak its service to attract business investment and advertisers. Co-hosts Bob Turner and jason Goff also talk about Medium.  It's a content creation site similar to Tumblr. On Medium, though, the focus on writing good content.  If users like your story, then it can move up and be recommended to all users.  We explore this site on this week's episode of Social Monday. Remember, make every Monday a Social Monday!    

It's Super Bowl week and Social Monday co-hosts Bob Turner and Jason Goff are talking about...what else...Google Plus! The social site has been around since 2011, but it hasn't been an easy road.  With a unique feature that differentiates it from other social services, Google Plus tends to get lost, or to be compared to Facebook as a sort of knock-off. Yet, for businesses, this social network has some real advantages.  Having an active presence on the site can help your website's search rankings. So the question remains, what is the future for Google+?  Bob and Jason try to take that question on this week's episode of Social Monday. Remember, make every Monday a Social Monday.

Founded in 2006, Twitter is one of the older social media sites still around. The site is known for the 140-character limit of its posts. Despite the limitation, Twitter quickly grew into a power-house social site, reaching its one-billionth tweet in three years. Monetizing this site, though has been a challenge for its founders. It went public in 2013 but executives have not been able to successfully grow the site or keep pace with its rival, Facebook. Last week four executives left the social network, leaving many to wonder what the future of Twitter will be. Co-hosts Bob Turner and Jason Goff take an in-depth look at Twitter and give some educated guesses on what the future might hold for the little blue bird.

Is Facebook dead?  With new sites such as Snapchat, Periscope and Blab, some wonder if the social site has seen better days. But that is just not the case. Facebook is far from being down.  It has a robust, dedicated community.  There are over 1.4 billion profiles on the network and every five seconds a new profile is created!  In addition, one billion searches are conducted on the site everyday! These are hardly the stats of a dying channel. Bob Turner and Jason Goff take an overview approach in their discussion and tell us why Facebook is still worth your time. It's what we do to help start your week.  Make every Monday a Social Monday!  

Welcome to Social Monday! This is the last episode of the podcast...for Season One!  After twenty episodes of interviewing other marketing and social media professionals, co-hosts Bob Turner and Jason Goff take some time to tell you about themselves and their businesses. Jason works with non-profit organizations and talks about the unique challenges he faces working in that sector and how to make social media work well with these types of organizations. Bob's business, Social Flair, works with small businesses and medical practices.  Bob explains how the medical field has changed due to large health networks.  For any private practice that wants to stay independent, they must find and attract new patients.  That means they must market themselves. Season Two of Social Monday will begin in January 2016. Remember, make every Monday a Social Monday! Subscribe to Social Monday on iTunes Find Social Monday on Stitcher

Welcome to Social Monday! Social media is still a relatively new marketing practice.  Because of that, it doesn't always get the the "buy-in" from companies that traditional marketing does.  This week's guest on Social Monday addresses these corporate challenges faced by social media professionals. Mary Meston of 2Soar Solutions is a Certified High Performance Coach.  She helps individuals and organizations reach higher levels of clarity, energy, productivity and influence that they only imagined might be possible.  She brings transformative change and helps people achieve their dreams NOW rather than waiting for other things to happen first. She offers some strategies for social media managers to maneuver successfully inside corporate organizations. On the Monday Morning Tip of the Week, Jason talks about the advantages of Facebook Groups and Bob has news about Periscope and Facebook. Remember, make every Monday a Social Monday! Subscribe to Social Monday on iTunes Find Social Mond