Online Marketing Guys
Make Your Blog Posts Approachable, Episode 27
- Autor: Vários
- Narrador: Vários
- Editora: Podcast
- Duração: 0:17:33
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Sinopse
One of the goals of your blog should be to attract readers to your website. Once there, they can then learn more about your business through the other pages on your site. It is often the first impression your business will make on potential customers who find you online. For the reason, think of your blog as a first date. Just as you need to be approachable on a first date, your blog content needs to be approachable, too, if you want to attract new customers. Keep your blog posts it as light and as conversational as you can. Consider writing sentences that have only one idea in them. That way, your blog posts will be easier to read and more easily digested. If you need to have technical descriptions of your products or services, do so on dedicated web pages. Be sure to use descriptive page titles so those who need to read that information can easily find it. You should also avoid industry jargon if possible. Again, think of this as a date. You don't tell that person everything about yourself on your fir