Online Marketing Guys

Social Media Marketing World is becoming the annual conference to attend for marketers from around the world.  The event is held in San Diego, California every spring.  This year, the 4th annual meeting saw over 3000 attendees from 55 different countries. There were several big topics.  During his closing keynote address, Mark Schaefer talked about the content shock that is happening on the internet today.  It is expected to grow by 500 percent by 2020, which presents a real problem for marketers: How do businesses get noticed will all the stuff out there? To get noticed, Schaefer suggested creating great content and being more human. Live streaming video was again a major topic at the conference.  Last year, it was Meerkat and Periscope.  This year, Meerkat has faded from view, Periscope is still around, and Facebook Live is coming on strong.  This trend only appears to be growing as 73% of marketers who were recently surveyed report that they plan to increase the amount of