Digital, New Tech & Brand Strategy - Minterdial.com

Welcome to the Minter Dialogue Radio Show number #28. This interview is with Sean Keyes, who is CMO and co-owner of Avalanshare. AvalanShare is an interesting start-up that gives value to sharing with your network. It's a social media tool whose purpose is to turn existing clients into "vocal" supporters, rewarding them for sharing their purchase across their social networks. I think brand marketers will be interested to hear about this initiative.Meanwhile, you can comment and find the show notes on themyndset.com where you can also sign up for my weekly newsletter. Or you can follow me on Twitter on @mdial. And, if you liked the podcast, please take a moment to go over to iTunes to rate the podcast.Enjoy the show! Support the show (https://www.patreon.com/minterdial)

Welcome to the Minter Dialogue Radio Show number #27. I attended the Netexplo Forum 2012 on March 15-16, held at the marvelous UNESCO headquarters, in Paris. Netexplo is an observatory of new tech trends around the world, with which I have been associated for the last couple of years. There were ten award winners highlighted at the event, each coming from the four corners of the world and each with a very interesting angle. In the fifth and last of this series, I caught up with Brian Platz, COO and co founder of Silkroad Point. Silkroad Point is cloud-based system providing social talent management software and solutions for HR… Among its many facets, it will help HR calculate an employee's level of influence in social media circles… A most fascinating concept, based on a sound principle: that, especially in knowledge work, employees work better when they are better appreciated and understood! Meanwhile, you can comment and find the show notes on themyndset.com where you can also sign up for my weekly newslet

I attended the Netexplo Forum 2012 on March 15-16, held at the splendid UNESCO headquarters, in Paris. Netexplo is an observatory of new tech trends around the world, with which I have been associated for the last couple of years. There were ten award winners highlighted at the event. In the fourth of this series, I caught up with Erika Anderson, CEO and founder of H2020, a water poverty project that collects data, like a rolling, real-time census... The benefit is more accurate, up-to-date understanding of water related problems, for NGOs and government agencies and for better use of funds.Meanwhile, you can comment and find the show notes on themyndset.com where you can also sign up for my weekly newsletter. Or you can follow me on Twitter on @mdial. And, if you liked the podcast, please take a moment to go over to iTunes to rate the podcast.Enjoy the show! Support the show (https://www.patreon.com/minterdial)

Joe Salesky is Chief Strategy Officer and founder of Freemonee, a system that allows for merchants and/or brands to provide gift cards to clients and prospective clients in a frictionless manner. Freemonee was one of the top ten award winners at the Netexplo 2012 Forum where I met Joe.The key is Freemonee's relationship with the banks and their credit card holders. At the core of the question, is the ability to data mine all the while respecting privacy concerns. For merchants and brands, Freemonee represents a fascinating opportunity. They already have a reach of 280 million cardholders... Come take a listen!Meanwhile, you can comment and find the show notes on themyndset.com where you can also sign up for my weekly newsletter. Or you can follow me on Twitter on @mdial. And, if you liked the podcast, please take a moment to go over to iTunes to rate the podcast.Enjoy the show! Support the show (https://www.patreon.com/minterdial)

This is the Minter Dialogue Radio Show number #24. I attended the Netexplo Forum 2012 on March 15-16, held at the UNESCO headquarters, in Paris. Netexplo, founded by Thierry Happe and Martine Bidegain, is an observatory of new tech trends around the world, with which I have been associated for the last couple of years. There were ten award winners highlighted at the event, each coming from the four corners of the world and each with a very interesting angle. In the second of the series, I spent a few moments with Tracy Weber, Pulitzer prize winner and senior reporter at ProPublica. The initiative that was prized at Netexplo was called "Dollars for Docs." If you have ever been curious about the relationship between pharmaceutical companies and your doctor, then ProPublica is the place -- and the app -- for you.Meanwhile, you can comment and find the show notes on themyndset.com where you can also sign up for my weekly newsletter. Or you can follow me on Twitter on @mdial. And, if you liked the podcast, please

From the Netexplo Forum 2012 (March 15-16), held at the UNESCO headquarters. Netexplo is an observatory of new tech trends around the world, with which I have been associated for the last couple of years. There were ten award winners highlighted at the event, each coming from the four corners of the world and each with a very interesting angle. In the first of the series, I caught up with Otavio Good, serial and successful entrepreneur, and creator and founder of the amazing Word Lens. Anyone who likes languages and travel is going to want to listen to this one. There will be show notes and details, as usual, on themyndset.com. Meanwhile, you can comment and find the show notes on themyndset.com where you can also sign up for my weekly newsletter. Or you can follow me on Twitter on @mdial. And, if you liked the podcast, please take a moment to go over to iTunes to rate the podcast.Enjoy the show! Support the show (https://www.patreon.com/minterdial)

Edwin "Ebert" Metcalf is partner at Rainmaker Capital, a boutique investment bank. Rainmaker represents both sellers and buyers in developing and executing corporate development strategies, with a major focus on enabling technologies at the crossroads of telecom and digital media. In this podcast, we discuss a host of topics around mobile, including the battle between the telecoms, internet and handset players. We also chatted about the different platforms, mCommerce, data security, the future of Augmented Reality and what came out of the recent Mobile World Congress 2012. Meanwhile, you can comment and find the show notes on themyndset.com where you can also sign up for my weekly newsletter. Or you can follow me on Twitter on @mdial. And, if you liked the podcast, please take a moment to go over to iTunes to rate the podcast. Enjoy the show! Support the show (https://www.patreon.com/minterdial)

Lukas Maixner is a co-founder of Socialbakers, an analytics platform for social media. Socialbakers, based in Prague, made its mark by providing deeper analytics on Facebook, including its own proprietary rating. It has now added on other sites and is developing others. In this conversation, we discuss the SocialBakers service, hint at the developments under works, as well as some insights on how to optimize one's social media strategy. Support the show (https://www.patreon.com/minterdial)

Michael Goitein is Senior Project Manager at UsableNet, specialized in rendering sites -- including eCommerce -- compatible and optimized for the mobile. UsableNet is the leading mobile and multi-channel platform company, serving 25% of Fortune 1000 companies. With offices in the UK, Italy and USA, UsableNet is in the sweet spot in terms of business model: helping companies to make their sites mobile and multi channel. Mike is an expert in the area and a source of some great insights. Support the show (https://www.patreon.com/minterdial)

MDE19: Kathleen Carroll is President and Founder of the Branding Clinic, helping major brands to uncover the key customer insights. Her clients include some very well known brand names, including Johnson & Johnson, Abbott Labs, Playtex, Amex and P&G. In this interview, we discuss how Kathleen goes about finding these key insights, the role of the Internet in market research, as well as some of the big challenges faced by brands in the current environment. Meanwhile, you can comment and find the show notes on www.themyndset.com where you can also sign up for my weekly newsletter. Or you can follow me on Twitter on @mdial. And, if you liked the podcast, please take a moment to go over to iTunes to rate the podcast.Enjoy the show! Support the show (https://www.patreon.com/minterdial)

Joakim Nilsson is a Swede living in Paris, whom I met on an Internet TV show at TechToc. Joakim is in charge of Social Media group wide at Betclic Everest, one of the leaders worldwide in online gambling and gaming. In this interview, we discuss social media at Betclic, explore a couple of interesting case studies, as well as discuss the big trends for 2012. Meanwhile, you can comment and find the show notes on www.themyndset.com where you can also sign up for my weekly newsletter. Or you can follow me on Twitter on @mdial. And, if you liked the podcast, please go over to iTunes to rate the podcast.Enjoy the show! Support the show (https://www.patreon.com/minterdial)

Roy Lindemann is a co-founder of ReadSpeaker, a B2B service which enables a text-to-audio conversion of your website. Available in 35 languages and 88 different voices (ie. female/male, British English and American English, etc.), ReadSpeaker is a great add-on to make your site accessible and, as Tim Berners-Lee would say, in line with the spirit of the web. Meanwhile, you can comment and find the show notes on www.themyndset.com, where you can also sign up for my weekly newsletter. Or you can follow me on Twitter on @mdial. Enjoy the show! Support the show (https://www.patreon.com/minterdial)

This interview is with Jonathan George, the founder and CEO of Boxcar. I have been a big fan of boxcar as I tried to figured out how best to deal with the multiple accounts and over-abundant series of notifications and reminders. I like to think of Boxcar as the best answer to the notification nightmare. If you don't know the system, you should give it a try and let us know how you get on. For those of you users of Boxcar, you get to hear about the business model, latest developments and how brands might be able to get into the action. Meanwhile, you can comment and find the show notes on www.themyndset.com where you can also sign up for my weekly newsletter. Or you can follow me on Twitter on @mdial. Enjoy the show! Support the show (https://www.patreon.com/minterdial)

Barbara Mallinson is an ebullient entrepreneur from South Africa, who created and runs Obami, an online environment specifically created for schools. With eLearning, social media and resource sharing functions, Obami provides a safe, closed environment for schools. It's a fascinating project that provides the benefits of a Facebook with a number of specific tools and functions for the school.Meanwhile, you can comment and find the show notes on www.themyndset.com where you can also sign up for my weekly newsletter. Or you can follow me on Twitter on @mdial. Enjoy the show! Support the show (https://www.patreon.com/minterdial)

Cedric Hutchings is an entrepreneur who co-founded and runs Withings, which design, develop and industrialize objects connected to the internet. They have three products: Body Scale, Tensiometer (blood pressure) and a Baby Monitor. Each of these products have a link with health, but also leverage the access to the internet and other tools to deliver more effective "rich data." Support the show (https://www.patreon.com/minterdial)

Mitch Joel, President of Twist Image and author of Six Pixels of Separation (the book and the blog), was my first guest on Minter Dialogue. On a recent trip through Montreal, I was able to catch up with Mitch and we recorded this show, discussing as ever digital marketing and how to help get companies improve their digital strategies and results. Meanwhile, you can comment and find the show notes on minterdial.com. If you liked the podcast, please take a moment of your precious time to go over to iTunes to rate the podcast. Otherwise, you can find me @mdial on Twitter. Support the show (https://www.patreon.com/minterdial)

Social search is all the rage now, but Martin-Luc Archambault is a serial entrepreneur who anticipated the trend and has developed a social search optimizer, WAJAM, which you layer on top of your search requests to get search results from your personal network first. Support the show (https://www.patreon.com/minterdial)

Eyeka is a platform for an international community of 140,000 creative consumers who participate via crowd-sourcing in the co-creation with brands, to help in innovation and consumer insights. Francois Petavy, CEO, describes the service, its benefits and what pitfalls to avoid if you want to use the service successfully. Support the show (https://www.patreon.com/minterdial)

Rachel Weiss began at L'Oréal in 2007 working on the digital strategy for PureOlogy and Redken USA ('professional' brands that sell through the hairdresser channel and is, thus B2B2C). At the beginning of this year, Rachel was promoted to run the Digital Strategy and Interactive Marketing for L'Oreal USA's entire Professional Products Division. In this interview, we discuss the activities of Redken to see how they have actively sought to bring the offline community online and how their online strategy has contributed to propel Redken to be the number 1 in the US. Rachel is a real dynamo. Her insights and energy should inspire you! If you've got comments or questions you'd like to see answered, send your email or audio file to nminterdial@gmail.com; or you can find the show notes and comment on minterdial.com. If you liked the podcast, please take a moment to rate/review the show on RateThisPodcast. Otherwise, you can find me @mdial on Twitter. Support the show (https://www.patreon.com/minterdial)

Interview with Drew Ellis, co-founder of Like Minds, founder of EyetoEye Digital Consultancy and co-producer of the film Orbit. In this interview, we discuss the music industry and the lessons to be learned for businesses looking at social media today. We talk about the importance of video and some key success factors for digital marketing. Drew also gives his four best sources for golden information to keep up to date... Support the show (https://www.patreon.com/minterdial)