Digital, New Tech & Brand Strategy - Minterdial.com

Cedric Hutchings is an entrepreneur who co-founded and runs Withings, which design, develop and industrialize objects connected to the internet. They have three products: Body Scale, Tensiometer (blood pressure) and a Baby Monitor. Each of these products have a link with health, but also leverage the access to the internet and other tools to deliver more effective "rich data." Support the show (https://www.patreon.com/minterdial)