Marketing The Invisible

Why you’ve got to check out this episode:Discover why most launches fail—not because of strategy, but execution and team breakdowns.Learn how to scale your coaching business without burning out or micromanaging everything.Understand the missing role that keeps launches running smoothly (and profitably).Resources / Links:Visit launchpartnerpro.com to learn more about launch strategy and project management support. Download the Hiring Tech Pros Checklist:https://www.launchpartnerpro.com/hiringtechpros  Summary:Launching an online program should feel exciting—not overwhelming.In this episode, Elisa Boogaerts, launch strategist and fractional project manager, breaks down why even successful coaches struggle to scale their launches.The problem isn’t effort—it’s being stuck in the weeds. Many six-figure and multi-six-figure coaches are juggling too many roles, micromanaging their teams, and operating without clear systems—leading to burnout, mistakes, and inconsistent results.If you want to scale your launches with

Why you’ve got to check out this episode:Discover how podcast guesting can generate leads without paid advertisingLearn why serving audiences generously can outperform funnels and cold outreachUnderstand how to get booked on higher-quality podcasts without spam pitchingResources / Links:Get your free PodVerified score: https://www.PodVerified.com This platform helps match qualified podcast guests with podcast hosts—without the spam pitching that most booking services rely on.Summary:What if you could grow your authority, expand your network, and generate high-quality leads—without paid ads or aggressive sales tactics?In this episode, Josh Elledge, founder of UpMyInfluence and a U.S. Navy veteran, shares how podcast guesting can become a powerful engine for authority and business growth.Josh explains that many consultants, coaches, and B2B service providers love serving their audience—but dislike the pressure of traditional marketing tactics. Podcast guesting solves this by allowing experts to share insights,

Why you’ve got to check out this episode:Discover why SEO alone is no longer enough in a world of Google, ChatGPT, and AI discovery.Learn what DEO (Discovery Experience Optimization) really means—and how it changes visibility.Understand why shortcuts with AI-generated content are hurting brands instead of helping them.Resources / Links:Download Jason’s book I Need More Clients (free PDF via newsletter): https://www.getvisible.com/buy-the-book/Summary:What if ranking on Google wasn’t the real goal anymore?In this episode, Jason Ciment, co-founder of Get Visible, introduces DEO—Discovery Experience Optimization, a modern evolution of SEO designed for how people actually find businesses today.Jason explains why visibility now spans search engines, AI tools, ads, referrals, and brand experience, not just keywords. With nearly 20 years running a five-star digital marketing and technology agency, he shares why businesses that rely on AI shortcuts, generic messaging, or “me too” websites are quietly disappearing fro

Why you’ve got to check out this episode:Learn why writing a book is only half the job—and why most books fail after launch.Discover how to relaunch a book so it becomes a powerful lead generator for your business.Understand why “done is better than perfect” is the secret to getting published and profitable.Resources / Links:Visit brodieconsultinggroup.com to download a free copy of Get Published, read client success stories, and explore book launch and relaunch services.Summary:Have a book that didn’t get the traction it deserved—or still sitting unfinished on your hard drive?In this episode, Paul Brodie, a 21-time bestselling author and CEO of Brodie Consulting Group, reveals how entrepreneurs can relaunch their books and turn them into long-term business assets.Paul has helped launch over 200 bestselling books, and he breaks down why most authors get stuck chasing perfection, royalties, or massive word counts—when the real value of a book is leverage. You’ll learn how a short, focused, non-fiction book can

Why you've got to check out this episode:Learn why market obscurity—not competition—is the real enemy of growthDiscover how clarity and conviction outperform logos, websites, and viral tacticsUnderstand how to position yourself as the smartest, safest, only choice in your marketResources / Links:Visit www.marketeminence.com for free trainings, tools, and resources on positioning, authority, and personal brand leadershipSummary:Feel like you’re doing exceptional work—but the market hasn’t caught on yet?In this episode, bestselling author and strategic marketing advisor David Newman explains why so many professional services firms suffer from best-kept-secret syndrome—and how to escape it.David introduces the concept of Market Eminence: being known, trusted, and preferred before the sales conversation even begins. He breaks down why chasing tactics like rebrands, new websites, or viral content rarely works—and why bold positioning, clear differentiation, and a visible personal brand are the real drivers of auth

Why you've got to check out this episode:Discover why consistency in 10 key topics builds recognition and creates an unforgettable brand.Learn why most businesses are “hiding in plain sight” despite posting on social media.Understand the power of authenticity and confidence in stepping into your expertise.Resources / Links:Visit jemimahashleigh.com for resources on visibility, personal branding, PR, awards, media authority, and how to get known and remembered.Summary:Feel like you’re the best-kept secret in your industry? Award-winning visibility strategist Jemimah Ashleigh knows that frustration — watching less capable competitors get all the attention while you’re left wondering why no one notices your expertise.In this episode, Jemimah reveals why most service-based entrepreneurs struggle with visibility: they have a logo and sporadic social posts, but no strategic positioning or thought leadership. Your audience doesn’t just need to see you — they need to remember you. Jemimah shares her proven approach f

Why you've got to check out this episode:Discover how to shift from transactional selling to personalized, customer-centric conversations.Learn the importance of combining AI tools with human interaction for effective sales strategies.Understand the common mistakes sales leaders make and how to avoid them.Resources / Links:Visit Growth Genie for actionable sales tips and resources on improving sales conversations.Summary: Feeling like your sales team is stuck in a rut? Michael Hansen, CEO of Growth Genie, shares insights on how to elevate B2B sales conversations beyond the typical transactional approach. In this episode, Michael discusses the importance of understanding your ideal customer and crafting messages that resonate with their needs. He emphasizes the need for salespeople to move away from generic pitches and instead focus on storytelling and personalized outreach. Check out these episode highlights:01:51 - Michael's backstory: CEO of Growth Genie, helping B2B sales teams improve their conversations.

Why you've got to check out this episode:Discover the "10 to 1 rule" for structuring powerful presentations that audiences remember.Learn why nerves aren't the real problem—lack of structure and too much information are.Understand why introverts often make more impactful speakers than extroverts.Resources / Links:Get Michael's free weekly storytelling insights at 52storyinsights.com - 5-minute audio lessons with transcripts.Summary:Ever feel like your presentations are an information dump that leaves audiences confused? Former financial planner turned speaking coach Michael Davis knows that feeling—his boss once told him "you're a lousy speaker, you suck." Now he helps executives, CEOs, and entrepreneurs transform fear into influential presentations.In this episode, Michael reveals why most presentations fail: too much information and no compelling structure. Your audience doesn't need more data—they need your unique interpretation and experience. He shares his proven framework for creating talks that hook pe

Why you've got to check out this episode:Discover why posting on social media isn't enough to attract clients and what actually works.Learn the formula for sales success: offers made minus "no's" received equals sales.Understand how to turn your certification into a thriving business with timeless marketing skills.Resources / Links:Get Hailey's free "4 Steps to Client Attraction Without Social Media Overwhelm" cheat sheet and class at haileyrowe.com/client-attraction.Summary:Tired of posting on social media and hearing crickets? Marketing and sales coach Hailey Rowe reveals why health coaches, life coaches, and service providers struggle to turn their certifications into thriving businesses. The problem isn't your skills or qualifications - it's that you're stuck in busy work instead of making actual offers.In this episode, Hailey shares her proven approach to client attraction that doesn't rely on algorithms or social media overwhelm. She explains how to implement referral programs, make meaningful connectio

Why you've got to check out this episode:Discover how to become "the best, the only, and the most expensive" in your category.Learn why founders need to reinvent themselves after exits and how to stay relevant.Understand how AI can help you prototype software platforms and solutions in hours, not months.Resources / Links:Get Mike's free book "AI Accelerator" (audiobook + ebook) at aiaccelerator.com/free.Summary:Feeling stuck at a plateau despite past success? 19-time bestselling author and serial entrepreneur Mike Koenigs reveals how AI can supercharge your next act. From speaking at NASA about AI solutions for Mars missions to helping founders create "category of one" brands, Mike shares his proven framework for using AI to reinvent yourself and multiply your impact.In this episode, Mike explains how the combination of AI, lead generation optimization, and team enhancement can help frustrated founders break through invisible barriers and access better customers willing to pay premium prices.Check out these e

Why you've got to check out this episode:Learn why most digital entrepreneurs quit before launching their first product and how to avoid this fate.Discover the ready-made system that eliminates years of course creation and months of lead magnet development.Understand why implementation support is the missing piece that separates successful digital businesses from digital dust collectors.Resources / Links:Watch Sue's free Evergreen Training to discover her rapid system for generating digital income with ready-made coursesSummary:Want to create a digital lifestyle business that generates income while you sleep? Most entrepreneurs who quit their 40-hour jobs end up working 80 hours in their own business - and many don't even survive their first year. The dream of passive income often becomes a nightmare of endless course creation, clunky value delivery, and 3am anxiety about where the next paycheck is coming from.In this episode, Sue Pats from New Beginning reveals her holistic approach to building a digital lif

Why you've got to check out this episode:Discover the three invisible forces that eat strategy alive and block sustainable change.Learn why every process, productivity, and performance problem is actually a people problem.Get access to the chaos calculator that reveals the hidden costs of people problems in your organization.Resources / Links:Get Natasha's new book "Making Change Work" plus the chaos calculator and mini training at books.spiraldynamics.org/makingchangeworkSummary:Change is the only competitive advantage you can maintain in today's marketplace. Yet most leaders focus on processes, systems, and strategies while ignoring the invisible forces that determine whether change actually sticks. The result? Millions of dollars wasted on initiatives that fail because of people dynamics, cultural resistance, and hidden motivational forces.In this episode, change strategist Natasha Todorovic-Cowan reveals why smart leaders often misdiagnose organizational problems and shares her framework for tackling what

Why you've got to check out this episode:Discover why being "natural" on camera is the secret to influence in the age of algorithms.Learn the counterintuitive technique that instantly reduces camera nerves and feeds your brain.Understand the three types of camera performers and how to break through to the next level.Resources / Links:Take Howard's free Persona Assessment to discover your natural on-camera persona and get personalized advice.Summary:In today's digital world, every entrepreneur needs to master the camera - whether for courses, social media, leadership meetings, or sales calls. Yet most people either freeze up, become wooden, or fall back on bland formulas that strip away their personality.In this episode, on-camera performance coach Howard Whiteson (who's worked with Anthony Hopkins and Pierce Brosnan) reveals why being authentically human beats any script or template. He shares his counterintuitive pre-camera technique that's impossible to do while feeling tense, and explains how to consciousl

Why you've got to check out this episode:Discover why mindset work is only 5% of the puzzle and how to access the other 95%.Learn how to get to the root of invisible blocks that keep you from achieving your goals.Understand the science behind reprogramming your subconscious for lasting success.Resources / Links:Access Bri's free training on your subconscious at briseeley.com/hypnosis to learn the science behind accessing deeper levels of change.Summary:Are you doing everything right but still hitting an invisible wall? You're smart, ambitious, and know exactly what you want - yet something keeps blocking your success. The problem isn't your strategy or work ethic; it's that you're only working with 5% of your brain's capacity.In this episode, TEDx speaker and award-winning business coach Bri Seeley reveals how hypnosis can access the 95% of your subconscious that traditional mindset work never touches. She explains how most of our limiting patterns were formed before age eight and shares her proven method for

Why you've got to check out this episode:Discover why most book launches fail and how to avoid the "cricket effect" of hearing nothing after you publish.Learn the strategic approach to getting Amazon reviews from your own network (not buying fake reviews).Understand why book launching is like a triathlon - not a marathon - and what comes after hitting publish.Resources / Links:Schedule a complimentary 30-minute Book Launch Brainstorming Session at booklaunchbrainstorm.com.Summary:Have you written a book only to hear crickets after hitting publish? You're not alone. Most entrepreneurs treat book publishing like crossing a marathon finish line, but successful authors know it's actually more like a triathlon - with the real work beginning after publication.In this episode, Robbie Samuels reveals why most book launches fail and shares his proven strategy for turning your book into a revenue-generating asset. Instead of expensive PR pushes or mass email blasts, Robbie shows you how to leverage your existing networ

Why you've got to check out this episode:Learn why having great marketing strategies isn't enough without the right mental frameworkGet actionable tips on developing self-awareness to identify limiting beliefs that sabotage successUnderstand how to align your inner talk and habits with your business goals for breakthrough resultsResources / Links:Take the Millionaire Mindset Mastery Scorecard at ninaCooke.co.uk to discover which limiting beliefs you have around money and successSummary:Are you struggling to break through revenue plateaus despite having solid marketing strategies? Many entrepreneurs find themselves stuck because they're missing the crucial foundation that comes before all tactics - the right mindset.In this episode, Nina Cooke reveals why mindset is the "other wing" every business owner needs to truly take flight. She explains how successful entrepreneurs think differently and provides a practical framework for developing the mental habits that support 7-figure success.Check out these episode

Why you've got to check out this episode:Discover how to attract high-quality clients without relying on cold outreach.Learn the common mistakes service-based business owners make when trying to market themselves and how to avoid them.Get actionable tips on how to position yourself as the go-to expert in your niche for better client attraction.Resources / Links:Download the free training "Five Keys to Premium Paying Clients" at jessicaosborn.com/5keys for insights on attracting premium clients.Summary:Are you struggling to attract the right clients for your service-based business? Many professionals find themselves overwhelmed by ineffective marketing strategies and unsure of how to position themselves in a crowded market.In this episode, Jessica Osborn shares her expertise on attracting high-quality clients without the need for cold outreach. She discusses the common pitfalls that service-based business owners encounter and provides valuable insights on how to simplify your marketing approach to achieve bett

Why you've got to check out this episode:Discover how to increase your prices by 25% while keeping your clients happy. Learn the common mistakes service-based business owners make regarding pricing and sales processes, and how to avoid them. Get actionable tips on identifying your ideal clients and optimizing your sales strategy for better margins.Resources / Links:Unlock the free guide "28 Ways to Increase Your Pricing Power" at strategysprints.com/pricingpower for insights on charging more while delivering value.Summary:Are you struggling to close deals quickly or feeling frustrated with your pricing strategy? Many service-based professionals find themselves in a race to the bottom, competing on price rather than value. In this episode, Simon Severino shares his expertise on how to increase your prices by 25% without losing clients. He discusses common pitfalls in sales processes and pricing strategies, providing valuable insights on how to refine your approach for better results.Check out these episode hig

Why you've got to check out this episode:Discover how to deliver the perfect discovery call and guide potential clients through a structured process.Learn the common mistakes businesses make when trying to convert leads and how to avoid them.Get actionable tips on how to create a more engaging and effective sales conversation without feeling salesy.Resources / Links:Download the OCGC Call Script Template at stephensteers.com/podcast for a structured approach to your discovery calls.Summary:Are you struggling to convert leads into clients during your sales calls? Many professionals find themselves unsure of how to effectively engage potential clients after generating interest. In this episode, Stephen Steers shares his expertise on delivering the perfect discovery call, emphasizing the importance of a structured approach to guide conversations and increase conversion rates. He discusses the common pitfalls that salespeople encounter and provides valuable insights on how to create a more human and engaging sale

Why you've got to check out this episode:Discover how to transform your sales team's approach to customer engagement and move beyond order-taking.Learn the common mistakes businesses make when trying to improve their sales processes and how to avoid them.Get actionable tips on how sales leaders can effectively coach their teams and identify key behaviors in the field.Resources / Links:Develop your own customer-centric sales culture. Visit www.thesalesdr.com.au for a free chapter of her book.Summary:Are you struggling to engage your customers effectively and hit your sales targets? Many sales teams find themselves stuck in a cycle of order-taking rather than actively engaging with clients. In this episode, Ingrid Maynard, known as the Sales Doctor, shares her insights on how to revolutionize your sales approach and create a culture that prioritizes customer engagement. Ingrid discusses the importance of understanding the symptoms of a struggling sales team and how to identify the root causes of poor performanc