Marketing The Invisible

Learn how local businesses can market on a shoestring budget Know how to leverage existing customer base to have more sales Know the importance of long-term business planning to overcome sales challenges on a fraction of marketing cost   Summary   Jeff Slutsky is the President and Founder of Street Fighter Marketing in Kansas City which specializes in teaching businesses how to market, promote and increase sales on a shoe-string budget.   He has authored and published 10 books, 3 audio albums, and six video training programs. With a background in both advertising and public relations, Jeff Slutsky had an opportunity to practice what he preached when he became part owner of a nightclub and later a health club. With the marketing dollars now coming out of his own pocket, he soon began to discover and develop result-oriented, low-cost tactics to build sales. This unique combination of shrewd thinking, innovative problem solving, budgeting on a shoe-string, and a lot of hard work, came to be known as S

Why you’ve got to listen to today’s episode: · Learn how local businesses can market on a shoestring budget · Know how to leverage in existing customer base to have more sales · Importance of long-term business planning to overcome sales challenges on a fraction of marketing cost Summary Jeff Slutsky is the President and Founder of Street Fighter Marketing in Kansas City which specializes in teaching businesses how to market, promote and increase sales on a shoe-string budget.   He has authored and published 10 books, 3 audio albums, and six video training programs. With a background in both advertising and public relations, Jeff Slutsky had an opportunity to practice what he preached when he became part owner of a nightclub and later a health club. With the marketing dollars now coming out of his own pocket, he soon began to discover and develop result-oriented, low-cost tactics to build sales. This unique combination of shrewd thinking, innovative problem solving, budgeting on a shoe-string, and a lo

Why you’ve got to listen to today’s episode:   -   -   How to scale your business through strategic planning and execution Learn the impact of having the right mindset in scaling your business

Why you’ve got to listen to today’s episode:   -   -   How to break free from the traditional way of marketing How to find your content marketing voice Learn the importance of knowing your clients brand story and struggles for you to h...

Hillary Weiss is the chief copywriter, ghostwriter, and mischief-maker at hillaryweiss.com. Since 2011, she’s helped over 150 brands find their voice, and get seen & heard with content that truly speaks their language, and fits their phenomenal work. Because words that lift hearts, ignite minds, and get results can do more than just change your business –they can change the world too.

Here's an introduction to our guest: Hello everyone a very warm welcome to another edition of the business owners marketing brief I'm Tom Poland. I am an invisible man today, but most importantly far more you should say, Sarah Hughes is here. The reason Sarah is here she's got some very special and very effective IP around LinkedIn. She’s regarded as the LinkedIn lead generation expert, she's totally and ridiculously passionate about LinkedIn's ability to connect professionals for mutual benefit. And I can just smell the gold in there. Sarah but I'm darned if I know how to mine it but you one thing that's unique about Sarah is she applies psychological sales insights into an intimate knowledge of what has to be the number one social media platform for business which of course is She speaks extensively across the UK and internationally on the subject of leveraging LinkedIn to permanently fill your prospect pipeline and April just this year she was a featured expert at the worldwide ‘LinkedIn Business G