Marketing The Invisible

Why you’ve got to check out this episode:Discover why SEO alone is no longer enough in a world of Google, ChatGPT, and AI discovery.Learn what DEO (Discovery Experience Optimization) really means—and how it changes visibility.Understand why shortcuts with AI-generated content are hurting brands instead of helping them.Resources / Links:Download Jason’s book I Need More Clients (free PDF via newsletter): https://www.getvisible.com/buy-the-book/Summary:What if ranking on Google wasn’t the real goal anymore?In this episode, Jason Ciment, co-founder of Get Visible, introduces DEO—Discovery Experience Optimization, a modern evolution of SEO designed for how people actually find businesses today.Jason explains why visibility now spans search engines, AI tools, ads, referrals, and brand experience, not just keywords. With nearly 20 years running a five-star digital marketing and technology agency, he shares why businesses that rely on AI shortcuts, generic messaging, or “me too” websites are quietly disappearing fro