Enterprise Marketer Podcast - Conference

At the beginning of the year, we are always looking for resolutions. Things we want to change, areas we want to grow it, and ways to make our lives better. One of the areas we tend to focus on is our education. In marketing, you are asked to do the impossible, stay on top of new trends and be proficient in your ability to drive results. That's right, we have to try new things and be right all the time?"Especially once you do any craft for a while, you learn a lot about it, and so all of us have been practicing this art and craft of digital and content marketing, we've learned some things, and believing in your ability, and having that sense of self-confidence, I think, can help you do even better, you know, and that's what I think everybody should really recognize is what you are accomplishing, especially when you're selling hard products, and your milestones are minimal, you've got to learn to celebrate your successes along the way. To me, that's essential."In this conversation, Jeff Julian and Vishal Khanna

In this show, Pamela Muldoon sits down with Jeff Coyle to discuss marketing insights and changes in digital marketing that most marketers might not know about.Full Show: http://emktr.co/2wv2Wd0Biography:Jeff Coyle is a data-driven search engine marketing executive with more than 16 years of experience managing products and website networks.Jeff is the Co-founder and Chief Marketing Officer for MarketMuse, where he is focused on helping content marketers, search engine marketers, agencies and e-commerce managers build topical authority, improve content quality and turn semantic research into actionable insights.

When your marketing team is focusing on the channels rather than the primary asset, the content, you loose the ability to understand the quality of your leads coming from your site. You don't know what they have seen, where you think they are going, and why they are where they are. Being able to have a ledger of content consumption habits of this user and comparing that to where you want them to go and what others have found valuable, you really start to be able to drive customer journeys. In this podcast, Nick Edouard discusses the need for triggering content assets that are part of a journey to drive the bingeing habits of site visitors for greater engagement and giving them more control over the journey. We also answer the following questions:Why is Content Marketing software needed?Where does the Content Management System fit in?How do we bring content together that is spread throughout the web?Not all Content Marketing software is the same. If you buy a CMS, CRM, or Marketing Automation platform, th

"What would you say you do here?" If the Bobs from Office Space were to invade your Content Marketing team, would they be able to understand your role as Content Strategist and how beneficial it is to the organization?"Content Strategy is not just for marketing." The role is as much internal as it is external. You have sales teams who need to use content to convert the audience. You have HR teams that need to drive culture and long-term employment. Then you have the customer who needs value, and you need to build up as much trust as possible, and in Buddy's industry of pharmaceuticals, confidence and value are key.In this episode, Buddy Scalera explains how important it is for teams to understand Content Strategy and to drive a story that can quickly bring people up to speed and continue them on a journey that they are driving and receiving value along the way.BiographySenior Director of Content Strategy at The Medicines Company. Healthcare communications, digital health storytelling & visual content

The CMI team has been through a lot of changes over the past year with the acquisition by UBM. The thing that has not changed is their passion for the community and their friendship within.At ICC, we were able to host a poker game with only UBM/CMI staffers and talk to them about the event, their team, and some of the things they love.

Let's face it, we are in strange times when it comes to creative, design, and digital asset development. From the marketing teams perspective, for nearly a century, they have relied on some form of advertising agencies to augment their team's capabilities to deliver results. From the business perspective, for nearly a century, they have relied on some form of consulting firms to augment their team's capabilities to deliver results. From the IT teams perspective, for half a century, they have relied on the software development firms to augment their team's capabilities to deliver results. Now, in 2017, the responsibilities of these three units have been passed off in some form to the marketing team when it comes to strategy, systems, and creative used to reach customers. Since the primary outside resource for this team was the agency, we have seen many different forms launch in this new competitive landscape. Companies like Deloitte, Avanade, Accenture, HP, IBM, Microsoft, and so many others are stepping

Full Show: https://enterprisemarketer.com/podcasts/enterprise-marketer-podcast-conference/61-noz-urbina/Customer Journey is one of the most deceptive and alluring terms in Content Marketing. After the words come off your tongue, you imagine an adventure involving sword fighting, trials, tribulations, and the purchase of your products. Your customers should thank you for your skills of sorcery and ability to foretell their future. Your efforts will lead them down the correct path with their best interest in mind the whole time. However, most of the time, these journeys are just sales funnels flattened out and are the best guess of what we think our customers are going through when they are considering the purchase of a product like ours. In this podcast, Noz Urbina and Pamela Muldoon discuss the important aspects of customer journeys and how marketers can create useful tools that align with their prospect and customer goals. Later in the show, they dive into the topic of reuse and repurpose in Content Mar

https://enterprisemarketer.com/podcasts/enterprise-marketer-podcast-conference/60-andrea-neiman/Understanding what is working with your audience is at the core of Content Marketing, but most marketers leave this up to chance. Other times we just focus on what everyone else is doing and model that and we leave our differentiator behind. So what can marketers do to help bring insights into reality versus our gut feel?In this episode, Jeff sits down with Andrea Neiman of NetLine to talk about a report they released called the State of Content Consumption and Demand Report. Inside, they use real data to show you the consumption topics and types of content B2B professionals use to make decisions and improve their ability to be effective at work. Biography:With over 10 years of marketing experience and an MBA, Andrea Nieman has been focused on product, brand and channel marketing for enterprise and SMB companies, selling to a variety of audiences within several industries and through many communication and eng

https://enterprisemarketer.com/podcasts/enterprise-marketer-podcast-conference/59-peg-miller/Your education never ends. Our segment of the business requires marketers to always stay on top of the most effective ways of engaging an audience and ensuring our pencils are always sharp and ready to deliver value. However, this is not always the outlook of our peers. In this episode, Peg Miller, Co-founder of the B2B Marketing Academy sits down with Jeff Julian to discuss ongoing education resources for marketers and why it is always important to be investing in your own education.Biography: As Co-Founder of the B2B Marketing Academy, Peg Miller advises high growth companies on their marketing and content strategies to achieve revenue results, drawing upon her +20 years’ marketing and business experience at organizations ranging in size from startups with 60 employees to multi-billion dollar organizations with 40,000 employees. She held multiple executive roles at Kapost, a SaaS content marketing platform for B2

"[Google is] creating this super industry around data science and AI." Search ranking factors are becoming more elusive and marketers and technologists are working harder than ever to deliver the right content to the right audiences. Doug Bell, VP of Marketing at Searchmetrics, and host Jeff Julian discuss the future of SEO and what Searchmetrics is seeing as 'signals' that land web pages in top SERPs."Google's job is to ultimately over time make sure...that the content gets better and better. [There are] two different trains of thought on how to accomplish getting great content in front of your average consumer ... the content marketer tends to be kind of creative and tends to be kind of expansive in their thinking and [SEOs]... tend to be data-driven. So then, how do you kind of marry those two worlds together?"Biography:Doug is responsible for creating highly focused marketing programs that deliver rapid and scalable revenue growth.A 20-year technology veteran, Doug has been instrumental in leading compani

The production of content has never been more complex than it is today. The platforms we use, the methodologies we deploy, and the media we use to reach audiences cause marketers to become amazing specialists of several topics. I coined the term Renaissance Marketer to describe the many functions we require. However, when you start to embrace these new talents you are developing, the pressure to get down compels us to go fast rather than focus on value. To Matt Dion, CEO on Mintent, this is a problem he is passionate about and knows platforms like Mintent can assist in the evolution of the marketing team."When people hear "slow down", they panic....We live with this "multitask, go hard, sleep when you're dead"...attitude, so the thought of "slow down" sends shivers down managers' spines." Behind this approach to faster is better, you typically find a management team that believes their work is not the same as the other assets and services the company delivers. It's just marketing, so get it done. Howev

Show URL: http://emktr.co/EMPC56Ever wondered what drives the decision makers behind Content Marketing Institute? Cathy McPhillips, VP of Marketing at CMI, and host Jeff Julian came together for a quick chat at this year's Intelligent Content Conference and examined the strategy that propels some of the world's most well-known content events.In previous years, ICC was an event focused on featuring and supporting content strategy which, to a huge portion of marketers, is still a fairly new concept. Now, the event draws marketers of all walks and the CMI minds work to broaden marketers' understanding of intelligent content.Cathy and Jeff also discuss the marketing focuses of CMI and what they are working on to reach marketers and convert them into event goers. "Marketing automation is huge for us right now... We have 200,000+ names in our database. We don't want to send them all the same message. They deserve the same message."Biography:Cathy is the VP of Marketing for the Content Marketing Institute where she

Content needs it's own engineers, these days. Matthew Balogh and host Jeff Julian sit down at this year's Intelligent Content Conference to examine the opportunities that technology has created for intelligent content, and how marketers and technologists need to work together to realize the full potential of their strategies.Matthew Balogh is a Senior Director of Content Engineering at The Medicines Company, and content engineering is a new role in the marketing world. Matthew uses his experience as an agency software engineer and marketer to essentially provide a deeper, more strategic understanding of the needs of the content strategy and how the resources at hand - whether those be in talent or technology - can accommodate those needs.This episode gets nerdy in all of the best ways. Jeff and Matthew discuss the history of content management as well as some of the modern processes and technologies that marketers use to collect useful, game-changing data from content consumers. "[Stakeholders] want to tell y

Buyers personas today are missing two things: depth and context. Ardath Albee dives deep into the complexities of building usable personas developing engaging content.http://emktr.co/EMPC54BiographyArdath Albee is a B2B Marketing Strategist and the CEO of her firm, Marketing Interactions, Inc. She applies over 28 years of business management and marketing experience to help companies with complex sales create eMarketing strategies that use contagious content platforms to turn prospects into buyers.Social Media Links:LinkedIn: https://www.linkedin.com/in/ardathalbeeTwitter: https://twitter.com/ardath421Facebook: https://www.facebook.com/ardath.albeePersonal / Corporate Links:Website: http://marketinginteractions.com/ LinkedIn: https://www.linkedin.com/company-beta/985048/

Who said a discussion about Intelligent Content can't be as entertaining as it is educational? Definitely not our team at Enterprise Marketer! In our 50th episode of the podcast, Jeff Julian hosts and Pamela Muldoon deals a game of Texas Holdem with our special guest Joe Pulizzi, Andrea Ames, Carlos Abler, and Vishal Khanna. During the show we talk about the future, insights from a new author, define what a Content Engineer is, and have a great time.CONTENT OFFERS We hope you enjoy this content from the Intelligent Content Conference. If you would like access to the amazing session recordings from the event, check out this offer from the Content Marketing Institute: http://contentmarketing.go2cloud.org/SHEThis year, we will be back at Content Marketing World, recording more shows and teaching people about video marketing in our podcast booth. If you would like to join us and save $100 on your registration, visit this page to register: http://contentmarketing.go2cloud.org/SHGBIOGRAPHIESJoe Pulizzi - Joe P

When customers want better content experiences and a personal voice to our brands, the first company you might not think of for an example is IBM. During the 70s, 80s, and 90s, when personal computing started to take off, brands like Apple, Microsoft, Packard Bell, and Compaq were seen as the cool kids. IBM, well that is the machine your father used at work. In this episode, Jeff talks with Andrea Ames, Content Strategist, Architect, and Designer at IBM, about how her team is changing the way IBM approaches to content creation, design, and customer experiences. Enterprise Marketer has partnered with the team at the Content Marketing Institute to provide helpful content to our community through their affiliate programs and events. By purchasing content or registering for their events through us, we may be compensated for this transaction. These proceeds go back into building the community and compensating our contributors.Be sure not to miss out on a great opportunity to purchase the video versions of eac

One on my favorite topics is Agile Marketing, and to find another person in the area who has passion about the subject is a very awesome thing. Travis Arnold, self-described digital marketer, business owner, and a technical guy, is one of the original community contributors to the idea behind bringing Agile to marketing. In this episode, Travis and I discuss how he got started with the subject, how teams can focus on delivering amazing content by focusing on customer satisfaction, and when it is the right time to change course on your efforts. And the fun doesn't stop there. We dive into getting out of the cost-center mentality of a marketing department and consider what it will take to have your team show true ROI to the business.BiographyTravis Arnold likes marketing, technology and a good taco shop. After working for Sendouts, with a brief stint in the Rockies, he started a small digital marketing agency that helps tech companies. He and Jason teamed up, created Herefish and the rest is history. When n

Who said a discussion about Intelligent Content can't be as entertaining as it is educational? Definitely not our team at Enterprise Marketer! In our 50th episode of the podcast, Jeff Julian hosts and Pamela Muldoon deals a game of Texas Holdem with our special guest Rober Rose, Matthew Balogh, Buddy Scalera, and Andrea Fryrear. During the show we talk about the future, insights from a new author, define what a Content Engineer is, and have a great time.BiographyBuddy Scalera - Buddy Scalera is a healthcare content strategist working in Parsippany, NJ. He is the author of five published books on content, creativity, and visual storytelling. In his free time, he writes superhero comic books. Learn more at BuddyScalera.com and WordsPicturesWeb.com. Robert Rose - As the Chief Strategy Adviser for the Content Marketing Institute, Robert innovates creative and technical content marketing strategies for his clients. An early Internet pioneer, Robert has more than 15 years of experience, and a track record of hel

For a Content Marketing effort to work, you have to focus your work on creating consistently delivered content that is valuable to an audience. Sometimes our personas are simple, due to the lack of geographic area we have to cover. However, the value received in an article written for a banker in the United States could be completely different than that of a banker in Kenya. In this episode, Pam Didner and Jeff Julian discuss the new for Global Content Marketing teams and how you can get started by using the resources you already have if you are facing this issue.Biography:Pam Didner is a marketing consultant, author, and speaker, whose international book, “Global Content Marketing”, is the first to offer an accessible, comprehensive process to scale content across regions. During her tenure at Intel, she led enterprise product launches and worldwide marketing campaigns as a global integrated marketing strategist. She has been a repeat speaker, and workshop presenter at several highly regarded events aroun

People often get overwhelmed just thinking about all that has the be done with a marketing initiative. However, once they start building momentum and the using tools and techniques to keep them on the right track, they get the peace of mind required to do good work. In this show, Ja-Nae Duane joins us to discuss how Lean principles and the mindset of an entrepreneur can be used in your marketing programs.We hope this show will help you think outside the box when it comes to an upcoming marketing effort your team has.If you liked this show and the others, I would encourage you to give us a review and a 5-star rating on iTunes. It helps us in the podcast rankings. Even though it is a huge pain to get to the rating screen in the podcast app, we would very much appreciate your effort.BiographyJa-Nae Duane is a recognized speaker, artist and author on entrepreneurship, creative economies, and social change. The author of How to Start Your Business with $100 and How to Create a Revolution has captured the media’