Enterprise Marketer Podcast - Conference

I was so lucky to run into MJ DePalma, Senior Channel Marketer Manager for Microsoft, at Content Marketing World. Not only is she in tune with Microsoft and how important it is for marketing teams to consider alternatives to Google now, but also because really can help us understand how Microsoft is not the company they used to be during the 90s and 00s. In this show, we discuss the need for search and how much further search engines are integrated into our lives through tools like Word, Siri, Alexa, and Cortana. "Search can amplify whatever you are doing!" I love that idea of thinking through the scenarios of interacting with your campaigns, clients, audiences, and efforts, how will they use search to find out more.

Christoph Trappe, author of Get Real: Sharing Authentic Stories for Long-Term Success, joins the show to talk about a wide range of topics around storytelling with Content Marketing. With a focus on healthcare at MedTouch, he has a deep understanding of what it means to differentiate with stories from your competition. "In healthcare, with four physicians who do the same thing, why would I pick you?," is a question poses to his clients to get the real story behind the practice. We talk about pricing, video, teams, publishing, and many other topics.Bio - Christoph Trappe is a career storyteller who has worked as a journalist, a nonprofit executive, and a content marketing strategist and consultant. He is a global keynote speaker, frequent blogger and author. His digital initiatives have been recognized globally. He is currently helping hospitals across the United States share their authentic stories. The IMA named him Internet Marketer of the Year in 2015.He is a globally-recognized content marketing expert

It is probably easier to discuss the items we didn't talk about on this show rather than the ones we did. That is due to my guest, Jeffrey K. Rohrs, Chief Marketing Officer of Yext, is an incredible resource for the bridge between marketing and physical presence. Yext provides fantastic location-based services for their customers who are looking to bring some calm to the chaos that is online location listings. Jeffrey describes why location is so important for business, some lessons we can learn from Pokemon Go, and how specific verticals like healthcare are embracing that platform. Every time I get a chance to chat with Jeffrey; I know there will be a smile on my face, and will leave smarter than I was when the conversation started.http://emktr.co/2cwKzwphttps://www.linkedin.com/in/jkrohrshttps://twitter.com/jkrohrshttp://www.audiencepro.com/http://yext.com

Mark Masters, author of The Content Revolution and host of the Marketing Homebrew Podcast joined me at Content Marketing World to discuss the differences in marketing between the US and the UK and why marketers should start embracing different content types like podcasting.

Amanda Todorovich, Director of Content Marketing at Cleveland Clinic, joins the show from Content Marketing World to discuss her and her team's amazing work, their structure, and their roles. It is obvious why Amanda won the Content Marketer of the Year award.

Rebecca Lieb is truly a digital media pioneer! Starting in online media, or what we call digital today, in the early 90s, Rebecca worked on several initiatives to bring content to those early adopters of the web and helped form the ideas that we know of as content marketing today. Recently, Rebecca published research on the approach of contextual content, what happens when content goes beyond screens. In this show, Rebecca describes her journey into digital marketing and the research she has recently conducted. She provides some great examples of how marketing teams are integrating contextual content into their efforts and some tips on making sure you get started well.

In this show, Jeff speaks with Joe Pulizzi, Founder of the Content Marketing Institute, about this year's Content Marketing World, his 2017 predictions, what it has been like working with the new parent company, and building a different audience for Content, Inc.These shows were recorded at Content Marketing World 2016 in Cleveland, OH.