Enterprise Marketer Podcast - Conference

The production of content has never been more complex than it is today. The platforms we use, the methodologies we deploy, and the media we use to reach audiences cause marketers to become amazing specialists of several topics. I coined the term Renaissance Marketer to describe the many functions we require. However, when you start to embrace these new talents you are developing, the pressure to get down compels us to go fast rather than focus on value. To Matt Dion, CEO on Mintent, this is a problem he is passionate about and knows platforms like Mintent can assist in the evolution of the marketing team."When people hear "slow down", they panic....We live with this "multitask, go hard, sleep when you're dead"...attitude, so the thought of "slow down" sends shivers down managers' spines." Behind this approach to faster is better, you typically find a management team that believes their work is not the same as the other assets and services the company delivers. It's just marketing, so get it done. Howev