Build Your Salon With Phil Jackson

Are you still “waiting for the right moment” to try AI in your salon? While you're dithering, your competition is levelling up. In this practical and punchy episode, I’m walking you through five super-simple steps to get your first AI assistant up and running – no fluff, no tech panic. We’ll cover choosing your platform, training it to match your salon’s voice, testing real tasks, creating a prompt bank, and building an AI habit you can stick with. Let’s turn that overwhelm into action, darling.

In this episode of Build Your Salon, I chat with Braden Weinstock—co-owner of EFoxx Hair and founder of Pretty Data (https://prettydata.co) —about how top salons are using smarter systems and AI to protect profits, keep staff, and plan for growth. We unpack why most salons fail to implement the day-to-day strategies that actually move the needle, how COVID changed the salon landscape forever, and why AI isn’t just a shiny new toy—it's your next team member. Whether you're still working behind the chair or dreaming of scaling your salon, this episode is packed with honest advice, systems smarts, and tech tools that actually work.

Hello, hello, hello, my salon friend! This week, we’re going full robot mode – but don’t worry, your job’s safe. In fact, AI might just save your sanity. I’m giving you five time-wasting tasks that you can hand off to AI tools right now – from writing those pesky social posts to soothing tricky client complaints, even managing stock like a pro. This episode is packed with practical tips, no fluff, and some juicy Phil pro-tips that’ll have you wondering why you didn’t start sooner. If AI still feels scary or overwhelming, let’s fix that! Plus, I’ll introduce you to my brand new AI DIY programme designed for busy salon owners like you. Let’s save time, cut stress, and look brilliant doing it.

Hello, my salon friend

Hello, my salon friend

Hello, my salon friend

Hello, my salon friend

Title: Why Boring Income is the Smartest Salon Strategy You’ve Never Tried Description: What if your clients wanted to pay you monthly—and loved you for it? In this episode, Phil Jackson, your Queen of Salons, breaks down exactly why “boring” predictable income might just be the secret to long-term success in your salon business. We unpack the power of salon memberships, the difference between subscriptions and loyalty schemes, and the biggest mistakes salon owners make when trying to build recurring revenue. You’ll hear how memberships not only stabilise your cash flow but also boost client loyalty and results—without relying on discounts. Whether you run a hair salon, skin clinic, or nail business, you’ll get practical ideas for launching your first membership offer (and what not to do). If you’re tired of riding the client rollercoaster and ready to grow a business that feels steady and scalable, this episode is for you. Categories: Money, Goal-setting Meta Tags: salon memberships, predictable incom

What does it take to build a beauty business that truly reflects who you are? In this inspiring episode, I’m joined by Sophie Brooks—founder of Joy by Sophie, a values-led aesthetic clinic based in Manchester.From her beginnings as a nurse to creating a standout brand rooted in inclusivity, neurodiversity, and holistic care, Sophie shares the powerful (and personal) journey behind her clinic. We talk about the challenges of stepping away from secure employment, the importance of strong brand values, and how niching down helped her connect deeply with her dream clients.If you’ve ever wondered how to build a beauty or aesthetic business that feels authentic, impactful and profitable, you’ll love this conversation.

Salon retail can be a game-changer for your profits… if you get it right. But handled badly? You’ll spend more time dusting products than selling them!In this episode, I’m cutting through the noise and sharing my top three strategies to make retail a thriving, profitable part of your salon. No pushy sales tactics, no awkward scripts—just practical, proven methods that work (even if your team hates selling).We’re talking:✅ The one simple tweak that makes clients want to buy from you✅ Why bundling retail into services can stop price comparisons dead✅ How to shift your team’s mindset from ‘awkward selling’ to ‘effortless recommending’Plus, I’m tackling the biggest mistake salon owners make with retail—and how to fix it fast.If you’re ready to turn your retail shelves into a real revenue stream, this episode is for you.

Turnover looks sexy, but it doesn’t tell the full story! If you’re only tracking your takings, you’re missing crucial insights about your salon’s success.In this episode, I’m sharing my Metrics Monday routine and the key numbers every salon owner should be tracking—beyond turnover. From profitability and cash reserves to sales, marketing, and progress towards your goals, I’ll help you build a simple scorecard that actually moves your business forward.Stop guessing, start measuring, and take control of your salon’s future!

There’s a dangerous trend creeping into our industry—the art of playing small, setting lower goals, and hiding behind “work-life balance” as an excuse for stagnation. I’m calling it out. In this episode, I challenge the growing mindset that ambition is toxic and that pushing for more somehow makes you greedy. The truth? Growth is meant to be uncomfortable. Discipline, hard work, and leadership are what separate thriving salon owners from those who are barely scraping by. And if you’re charging bargain-basement prices, dodging taxes, or refusing to invest in your business, you can’t blame clients for not taking you seriously. This is a call to arms. It’s time to step up, get serious, and elevate our industry together—because if we don’t, who will?

AI isn’t just for tech geeks—it’s a game-changer for salon owners too! But most of us are only scratching the surface of what’s possible.In this episode, I’m sharing five surprising ways you could (and should) be using AI in your salon business to save time, boost efficiency, and make smarter decisions.From generating client emails in seconds to analysing big data without the headache, I’ll walk you through how AI can cut your workload without cutting corners. I’m even throwing in a few lesser-known AI tools that can help with everything from content creation to salon marketing—so you can focus on what you do best!Check out SINTRA here: https://playosinc.pxf.io/o4z9xW

In this episode of the Build Your Salon podcast, I’m tackling some of the sensational headlines making waves in the salon industry. Are apprenticeships really disappearing? Is the salon sector on the verge of collapse? I’m here to set the record straight and challenge the doom and gloom narrative.I’ll share why tax cuts aren’t the magic solution and explain how the rise of the gig economy and high street decline are equally big threats to salons. I’ll also shine a light on the truth behind the manufacturers who may be more invested in keeping us inefficient than we realise.If you’re a salon owner or anyone in the industry, this episode will help you rethink the crisis we’re facing and explore a more realistic, solution-driven approach. Tune in for a dose of honesty, fresh perspective, and, as always, a bit of no-nonsense wisdom.

Why You Should Be Charging High-Ticket Prices in Your SalonAre you happy to be part of an industry that’s historically underpaid? I didn’t think so! In this episode, I’m tackling the topic of high-ticket pricing—why you should be charging more and how to do it without scaring clients away.I’ll walk you through the mindset shifts you need to make, why cost-plus pricing is holding you back, and how to position yourself as the go-to expert in your area. Plus, I’ll share my top strategies for creating signature treatments, improving the customer experience, and making price shopping a thing of the past.If you’re tired of working harder without seeing the financial rewards, this episode is for you. And don’t forget—if you’re ready to take your pricing to the next level, check out my Get Paid Properly programme at getpaidproperly.com/podcastfor exclusive savings.Enjoy the episode, and let me know—are you ready to start charging what you're worth?

In this episode, I dive into the transformative power of salon memberships and how they can not only revitalise your business but also foster client loyalty. Join me as I explore the psychology behind customer habits, demonstrating why memberships should target those good customers who have the potential to become great. With insights on pricing strategies, enticing benefits, and building predictable income, I aim to arm you with the tools needed to navigate the evolving landscape of the salon industry. This is a must-listen for anyone looking to boost their salon's success and create lasting relationships with clients. Let's unlock the secrets to steady salon income together!

In this episode, I dive into one of my favourite subjects: money and how it can be effectively managed within your salon business. We all know that a penny saved is a penny earned, and I provide practical strategies to help you cut costs without sacrificing quality. From categorising your expenses to identifying major spending areas like wages and product costs, I offer insights on where to find savings without compromising your service. I share my experiences with budgeting, the importance of investing in effective marketing and training, and how to prevent wasted expenses. Join me as I explore these topics, ensuring you have the tools to maximise your profits while enjoying your business journey.